S2.Ep.19 Dave Lorenz, Vice President, Travel Michigan at Michigan Economic Development Corporation

Hear about Michigan’s roughly $22 billion tourism economy and the how the future is happening now, and maybe how Michigan is the “Alaska” of the Midwest!

Join our guest Dave Lorenz who serves as Vice President of Travel Michigan alongside our host Ed Clemente as they discuss the business of tourism and its economic impact in jobs, ROI and attraction for knowledge jobs.  Dave also oversees the award-winning Pure Michigan tourism campaign, and his potential disruptions and trends for the future of his profession. You can also read the transcript from our conversation.