Cracking the Code to Selling Local Government Artwork

Myths of Selling to Government

Winning government contracts is, well, different from selling other markets. But, many of the myths about government selling are simply not true. In the Myths of Selling to Government podcast, we reveal the secrets about winning government contracts that only top performers know. Myths of Selling to Government is designed for busy sales professionals of all levels who seek success building their government sales pipeline and closing deals with local, state, and federal government. That, despite long sales cycles.Episodes are released every other week and are no more than eleven minutes. Each episode provides clear guidance and stimulates thought. The podcast is hosted by government contracting consultant Rick Wimberly, co-author of Seven Myths of Selling to Government (www.govselling.com).For example, we’ve learned over the years that, despite what a lot of people think, government business isn’t driven by government bids. It’s driven by relationships! And, there are special techniques for building relationships in government business development. We talk about those relationship-building techniques and much more in Myths of Selling to Government.

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Myths of Selling to Government

Cracking the Code to Selling Local Government

January 10, 2024 • Rick Wimberly

In this episode of "Myths of Selling to Government," we delve into the intricate world of selling to local governments. Our guest is an industry veteran with a unique blend of experience working within city administrations, consulting for municipalities and various organizations, and providing solutions tailored to urban landscapes. He's writing a book about cracking city sales.

He emphasizes the critical importance of comprehending the distinct "language" of government entities—a language that's shaped by constantly evolving needs and priorities. Unlike private enterprises primarily focused on profitability, local governments operate within a dynamic framework where needs and goals frequently shift.

Tune in as our expert shares invaluable insights into deciphering this complex landscape. This episode offers actionable advice for businesses aiming to sell their products or services to local governments.

Join us as we uncover the truths, dispel the myths, and provide a roadmap for cracking the code to successful selling in the realm of local government.

People on this episode

Rick Wimberly

Host