Keynotes: Stories of Collective Impact

Colorado Tourism Leadership Journey

Marques Chavez Episode 10

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Tourism is an industry that is vital to the economy in every state, but more so in a state like Colorado. While the industry has suffered well-documented impact from COVID-19, it already had its own set of challenges even prior to the pandemic, including relying on a transient and often untrained workforce. To activate the full potential of Colorado tourism, the Colorado Tourism Office in 2017 decided to create a leadership program for the industry’s workforce. The program was created for aspiring leaders with a demonstrated commitment to a career in the tourism industry and a passion for sharing the Colorado experience. Keystone was tapped to develop and facilitate the training program. Learn how we train emerging leaders in the Colorado tourism industry the Keystone way. 

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