Vegas Circle

Revolutionizing Entertainment: Byron Booker on Innovating Film, TV & Music with Lookhu

The Vegas Circle
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Byron Booker is revolutionizing the way we consume film and TV. What if you could merge the best elements of Tubi and TikTok into a single, freemium platform that not only entertains but also empowers creators to monetize their content? Byron, the founder and CEO of Lookhu and RAG, shares his inspiring journey from tech wizardry to Hollywood filmmaking, and how he's shaking up the industry with Look Who. From interactive engagement tools to AI-driven product placement, Brian reveals the innovative strategies that set Look Who apart in a crowded OTT market.

We explore the fascinating evolution of Lookhu, from its uncertain beginnings in 2014 to becoming a pioneering force in the streaming world. Discover why Las Vegas might just be the next big thing for filmmakers, and the strategic benefits of moving away from Hollywood. Byron delves into the advantages of this shift, such as enticing tax incentives and lower living costs, making it a haven for both established and aspiring industry professionals. We also spotlight the platform's collaborations with industry giants like Ron Johnson and discuss the transformative impact of advanced CGI and virtual production technologies on independent filmmaking.

Byron's insights extend beyond just technology and location. He emphasizes the importance of a positive business foundation, integrity, and building a strong team. As we look ahead, we discuss Look Who's upcoming projects, including original content that addresses pressing social issues and collaborations with local producers. Listen in for a comprehensive look at Brian's visionary approach to the future of film and TV, and why staying innovative is key to success in the ever-evolving entertainment landscape. Prepare to be inspired by Brian's journey and the exciting ventures on the horizon for Lookhu!