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SPLASH! Podcast
Welcome to Australia and New Zealand's biggest Pool and Spa Podcast- SPLASH! Simply the best place for all the latest innovations, investments and happenings. Full of insights, interviews and inspiration to help you reach your goals and stay motivated! SPLASH! Podcast showcases the best of our industry as featured in the latest SPLASH! Magazine, e-News and website. We are proud to raise the profile of the best professional industry that there is. Sit back and listen in. Ready. Set. SPLASH!
SPLASH! Podcast
When Fortune Favours the Foolish
With stagnating or arguably contracting economic conditions continuing for the foreseeable future, is it really worth investing in advertising, branding and consumer engagement? We unpack this question with a zoom in on the recent Perth Pool & Spa Consumer Expo in WA where the January 2024 local state figures show that, unemployment rose, retail prices contracted and overall spending was down. Surely spending a chunk of marketing budget in that economic environment on trying to engage a consumer is foolish and wasteful. Let's find out.
We also cover some other industry news and reveal more about the upcoming SPLASH! 2024 Expo. You really do not want to miss this.
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Fluidra
AIS Water
Pentair
Hayward
