The Reynolds Bickerstaff Podcast
Brand Essence: The DNA of your Brand
Feb 21, 2018
Season 2
Episode 2
Reynolds Bickerstaff
The shared soul of your brand, the spark of which is present in every experience a customer has with your product or service. The DNA of your brand.
A customer must say "I get it," "I want it," and "I can't find it anywhere els."