The Reynolds Bickerstaff Podcast
Can You Say What Your Strategy Is?
Sep 25, 2018
Season 2
Episode 12
Reynolds Bickerstaff
Can you summarize your purpose in 35 words or less? To create a Strategy Statement for your team, you will need to define the Objective, Scope and Advantage. In this podcast we discuss the Harvard Business Review article, "Can you say what your strategy is?" by reviewing the story of Edward Jones, the financial adviser.