The Reynolds Bickerstaff Podcast
This podcast is focused on sharing Business Ideas with Real Estate Agents and small business owners. Most of our Episodes are recorded during our Business Meetings at Bickerstaff Parham Real Estate. If you are interested in growing professionally and personally, then you've found the right Podcast.
The Reynolds Bickerstaff Podcast
Brand Essence: The DNA of your Brand
February 21, 2018
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Reynolds Bickerstaff
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Season 2
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Episode 2
The shared soul of your brand, the spark of which is present in every experience a customer has with your product or service. The DNA of your brand.
A customer must say "I get it," "I want it," and "I can't find it anywhere els."