ENGLISH INTERVIEW STARTS AT 06:36

The guest is Christian Hunt from Human Risk, and your hosts are Lasse Frost and Christian Lykke-Rasmussen.

This episode is about why compliance has such a bad reputation, and how we can change that with simple tools from behavioral design.

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Christian Hunt's vision:  

That one day, kids grow up genuinely wanting to become a compliance officer. Because, at the moment, nobody does. The brand is horrible. I would love it, if we could make it more compelling. And I think it is crucial to position compliance closer to its natural place at the center of strategic considerations in all organizations. 

Christian Hunts 3 advice: 

• What can we do tomorrow: Think about every single interaction you have with your target audience (e-mails you send out, policies you create, training you put on, posters etc.). One bad (i.e. boring, patronizing, unhelpful) communication touch point can undermine your entire programme. 

• What can we do in 6 months: Start developing behavioral-design skillset. Understand the psychology of non-compliance – especially when you, on the surface of it, think it doesn’t make any sense at all – by consulting behavioral-design techniques, ideas, and frameworks (there are loads!), and start experimenting strategically. 

• What can we do in 5 years: Fundamentally rebranding compliance. Turn it into a space where people appreciate what compliance is there to do. Right now, it is viewed as a necessary evil – they tolerate us in meetings. But rebranding compliance would make them want us there, not least in strategic meetings.