The Adventurous Hearts Behind Valley and Peak with Sales and Marketing Director, Jim De’Ath #80 Artwork

It Runs In The Family

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/

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It Runs In The Family

The Adventurous Hearts Behind Valley and Peak with Sales and Marketing Director, Jim De’Ath #80

February 29, 2024 • Liz & Leila Willingham • Episode 80

Jim De’Ath grew up with the great outdoors central to his childhood. Now it’s at the heart of his entire family and its business: Valley and Peak.

Becoming the 2nd generation to work within the business, Jim’s sights are set on carrying a torch that’ll last for many generations to come…

The way that the family has influenced the business is just as fascinating as the inverse, seeing the family dynamic evolve with the brand - we learn more about the fabulous family behind Valley and Peak on this week’s ‘It Runs In The Family’!

This episode covers:

How outdoor activity in Jim’s childhood fed into his business journey
Navigating huge life events alongside business demands
How working with family alters your dynamics and time together
The invaluable benefits of having trust in those leading around you

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

People on this episode

Leila Willingham

Co-host

Liz Willingham

Co-host