The Family Toy Firm Playing the Long Game with Casdon’s MD, Phil Cassidy #88 Artwork

It Runs In The Family

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/

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It Runs In The Family

The Family Toy Firm Playing the Long Game with Casdon’s MD, Phil Cassidy #88

June 19, 2024 • Liz & Leila Willingham • Episode 88

Dyson, DeLonghi, Kenwood - while the adults play with the real thing, Casdon’s decades-long mission has been inspiring joy through iconic toys.

Role-play is such an inspiring part of kids’ childhoods, and at the head of the business bringing these visions to life is 3rd gen Managing Director, Phil Cassidy.

Phil joins us on It Runs In The Family for a look behind the licences, the playful family feel of Casdon, and what makes his international expansion so extraordinary!

This episode covers:

How the ‘Cassidy Brothers’ story evolved into an iconic role-play toy brand
Phil making his mark on a business that’s already three generations strong
The incredible stories that come from making licensed toys from the likes of Dyson and DeLonghi
Standout memories and visions of the business’ future custodians

Casdon: https://www.casdon.com/
https://www.instagram.com/casdontoysuk
https://www.linkedin.com/company/casdon-plc/
Phil Cassidy: https://www.linkedin.com/in/phil-cassidy-8b69a715/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

People on this episode

Leila Willingham

Co-host

Liz Willingham

Co-host