It Runs In The Family
It Runs In The Family
Capturing the Beauty of Finnish Sauna Culture with Finnmark Sauna’s Jake & Max Newport #16
The sibling dynamic is one laden with turbulence, care, and connection in equal measure. Developing the level of emotional intelligence and maturity to translate this family partnership into a business one requires remarkable growth and evolution - the ‘Sauna Twins’ behind Finnmark Sauna are a perfect exhibition of exactly that.
Finnmark Sauna’s Max & Jake Newport are the Director of Design & MD behind the venture honouring Finnish sauna culture through their passionate love of the practice. The pair join us this week to discuss the values that drive the industry-leading team, their appreciation for holistic wellbeing, and how the twins connect to their business’ mission & successes.
This episode covers:
- Adjusting from a standard sibling relationship to forming a business partnership
- How Finnish culture inspires Jake & Max’s drive to deliver the experiences that they themselves enjoy
- The down-to-earth involvement that sees the twins muck in anywhere within the business
- Encountering the difficult challenges that come with rapidly outgrowing their initial processes
Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/
Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/