Power of the Pivot Podcast
If you are ready to pivot your “I can’t into an I can, then you are in the right place. Susan Salzman, host of the Power of the Pivot, explores how women of the “what’s next” generation who are ready to say NO to everyone around them so they can say YES to themselves. Building on her 35+ years as a founder and CEO, she is guiding brands, creatives, and entrepreneurs to tap into the knowledge, build their confidence and prove to everyone that building a business in your 50s doesn't have to SUCK! Tune in to hear how she and her guests use simple tools, tips, and resources to navigate both the highs and lows of aging in a modern world. The truth is, age is just a number, and if you are ready to reinvent, realign, and redesign your life after 50, then join this community of strong, passionate, and fearless women!
Power of the Pivot Podcast
021: How to discover your inner writer with Zafira Rajan
Have you lost your writing voice? Do you struggle with telling your story, sharing your narrative, or explaining what you do and who you help?
Developing your core message at any age is difficult, let alone in your 50s, but I can tell you this when you are tapped into your purpose and your promise, this storytelling gets a little bit easier.
In this episode, Zafira Rajan helps you get back your writing voice and outlines how you can define your message using a few, simple tips. She’s a branding strategist and copywriting guru.
As a personality-driven copywriter, she envisions unblocking her clients' creativity and helping them find their voice through their writing. And sprinkling the quirky stuff about yourself, the stuff only your BFFs know will be pivotal in attracting your ideal people.
By the end of this interview, you will learn how to unblock your voice, start a writing ritual, and reclaim your creativity.
Show Highlights:
[9:01] I tried everything. I tried social media marketing, blogging, emails, and graphic design to bring copy and visuals together powerfully. Slowly over the years, I niched down to what I do now, which is personality-driven copywriting.
[16:41] I really want to create this extensive ease and flow and beyond that, we talk about personality-driven copy that is always been my specialty, something I incurred, infuse the weird, infuse the quirks, the little part of you that you don’t think is so relevant but I think offers a point of connection to your audience.
[21:41] There are things happening in your life all the time that you just never know whether people will find interesting or not. That's like the email I find sometimes could almost be a little like reality TV but digital.
[25:10] The point of doing free writing exercises is just not to edit as you write. Just process without judgment and revisit it later. Because the other big mistake I know people make is editing as they go and they got stuck in this perfectionism spiral.
[32:30] I'm a manifester and energetically I go through periods you know just thoughts of creativity and action, doing, doing, doing and I like to need big cycles of rest to recharge.
Links Mentioned:
Explore Zafira Rajan’s website here.
Connect with Zafira on Instagram
Visit Susan’s website
Follow Susan on Instagram
Join the What’s Next Roadmap
Join The Social Squad
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