Power of the Pivot Podcast
If you are ready to pivot your “I can’t into an I can, then you are in the right place. Susan Salzman, host of the Power of the Pivot, explores how women of the “what’s next” generation who are ready to say NO to everyone around them so they can say YES to themselves. Building on her 35+ years as a founder and CEO, she is guiding brands, creatives, and entrepreneurs to tap into the knowledge, build their confidence and prove to everyone that building a business in your 50s doesn't have to SUCK! Tune in to hear how she and her guests use simple tools, tips, and resources to navigate both the highs and lows of aging in a modern world. The truth is, age is just a number, and if you are ready to reinvent, realign, and redesign your life after 50, then join this community of strong, passionate, and fearless women!
Power of the Pivot Podcast
030: Success with LinkedIn: Monetizing Your Expertise & Ideas
In a recent Shopify survey of 1532 parents (62% = mothers), one in six indicated that they are very interested in entrepreneurship.
That’s a lot of women running around like a chicken with their heads cut off. A.K.A. not knowing how or where to start.
If I was in a room with them, I would encourage each and every one of them to start by using free resources like LinkedIn.
In this episode of Get Your Shit Together, I share the value of LinkedIn and why it’s not just a place for professionals. I also share a success story of a client who updated her LinkedIn profile and received two paid consulting gigs within 48 hours. This transformation proves the value of the platform.
LinkedIn is not just a place to share your resume. It’s also a place to virtually network, highlight your backstory, upload your offers, programs, and services, and get your people to “recommend” you which is no different than a testimonial or case study on one’s website.
If you are just starting out or pivoting from here to there, you don’t need a big, fancy website. Wanting that can hold you back and right now, as you are trying to fit a square peg in a square hole, I suggest your practice a little progress over perfection and simply start the damn thing!
Highlights:
- The rise in entrepreneurship amongst women - especially moms
- Your timeline banner is your Superbowl commercial
- The best $150 bucks I have spent in my 14-year entrepreneurial journey
- You don’t need a daddy Warbucks to bankroll your next idea
Links:
Check out my favorite tools here
Read the Shopify article here
Visit Susan’s website
Follow Susan on Instagram
Join the What’s Next Roadmap
Join The Social Squad
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