Power of the Pivot Podcast
If you are ready to pivot your “I can’t into an I can, then you are in the right place. Susan Salzman, host of the Power of the Pivot, explores how women of the “what’s next” generation who are ready to say NO to everyone around them so they can say YES to themselves. Building on her 35+ years as a founder and CEO, she is guiding brands, creatives, and entrepreneurs to tap into the knowledge, build their confidence and prove to everyone that building a business in your 50s doesn't have to SUCK! Tune in to hear how she and her guests use simple tools, tips, and resources to navigate both the highs and lows of aging in a modern world. The truth is, age is just a number, and if you are ready to reinvent, realign, and redesign your life after 50, then join this community of strong, passionate, and fearless women!
Power of the Pivot Podcast
034: Five Stages to Success: Defining, Creating, Scaling, Habits, Automating
Have you ever thought about the “cost” of doing business, first name?
The financial, physical, and mental cost of it all?
After reading that 90% of new businesses fail and 10% of those fail within the first year and 45% of them within the first 2 years, I started asking myself, why?
So many reasons factor into this equation. Burning through money, lack of research, bad partnerships, ineffective marketing, and not being an expert in their niche.
With entrepreneurship among women, specifically, women like us on the rise - That’s a lot of people giving up.
In this week's episode of The Power of the Pivot, I share my perspective on the five stages of building a business and how those stages can help you keep going even when you feel like giving up.
As an artisan, creative, and visionary shiny object syndrome can distract you and take you off course on the road to your dreams. A lack of a clear vision, plan, strategy, and systems can also lead to failure. If you are currently in this head space, this episode will help you move past it.
Episode Highlights
0:39|Shifting your plan a bit and allowing yourself to be curious and flexible
1:21|Asking the Why’s, coming up with a plan, implement to test it, and creating a solid strategy
2:04|Not knowing enough or being curious enough to ask questions leads to the failure of new businesses.
4:08|Walk through the Five Stages of business building: defining, creating, scaling, habits, and automating
8:15|Pick just a few places to plant your flag in the sand, figure out the modalities where you can share your goods
12:29|Automate is a great resource that will help you develop some systems around those recurring tasks that occur on repeat.
Links:
Listen to Episode 18 - Where’s The Damn File
Listen to Shelley’s story
Listen to Andrea’s story
Visit Susan’s website
Follow Susan on Instagram
Join the What’s Next Roadmap
Join The Social Squad
Automate - A Guide For On-Line Digital Marketers
Download Tap Into It - A FREE guide for business builders