Power of the Pivot Podcast
If you are ready to pivot your “I can’t into an I can, then you are in the right place. Susan Salzman, host of the Power of the Pivot, explores how women of the “what’s next” generation who are ready to say NO to everyone around them so they can say YES to themselves. Building on her 35+ years as a founder and CEO, she is guiding brands, creatives, and entrepreneurs to tap into the knowledge, build their confidence and prove to everyone that building a business in your 50s doesn't have to SUCK! Tune in to hear how she and her guests use simple tools, tips, and resources to navigate both the highs and lows of aging in a modern world. The truth is, age is just a number, and if you are ready to reinvent, realign, and redesign your life after 50, then join this community of strong, passionate, and fearless women!
Power of the Pivot Podcast
045: Navigating the Changing Online Space: Carla Besinger’s Transformative Pivot
Putting a square peg in a round hole is way more common than you might think.
Taking your big idea and transforming it into something viable, like a book, digital course, PDF guide, or subscription model is no easy task.
Regardless of what the gurus on the internet might be preaching, don't believe a word they say. Especially those that are promising you that you will make 5 figures in a week if you just follow their formula.
And no one knows this better than my guest this week, Carla Besinger, a 7-figure online digital marketing genius who over the past 7 years has built courses, products, coaching programs and so much more.
Carla also talks about why she is possibly shelving her signature course - the one that has made her 3 million dollars (plus) and what the next few years will look like if she pulls the trigger on that.
If you are currently frustrated with the internet and how unkind it can sometimes feel, or are just starting out and not really sure where to start, this conversation with Carla will make you feel so much better. She keeps it real and not just by being her honest and kind self. Her delivery and candor will make you feel like a friend just validated all of your emotions. And you will no longer feel so alone.
Highlights:
7:24|Why being repetitive is key to growing your audience and your base
9:01| Why asking questions to your potential audience is what helps you, as the mentor, solve more problems
12:22|Focus on money-making tasks every day: mindset, growing audience, nurturing, making offers.
13:20|Consistently creating quality content is going to help you stand out
28:38 | Why volume isn’t always the best way to build an online business
31:53 |Coaches need coaches and why it ads perspective
34:05 |When you have the systems and processes in place you can get a lot done
41:54 |It’s not always easy, but you can learn anything
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