Let's dive deep into the deceptive world of celebrity PR strategies, anonymous gossip, with special guest, the fascinating and hugely entertaining Kyle Marisa Roth- one of TikTok's favorite Blind Gossip creators.

Here are three things you can look forward to learning from this episode:

1. We're unraveling the mysteries of 'Blind Items', tackling how to verify and report on unconfirmed gossip, and exploring their influence on celebrity PR. As Kyle delves into her unique process, you'll pick up savvy techniques - who knows, you might even find yourself starting your own gossip investigations!

2. We're pulling back the curtain on celebrity PR relationships, examining real and fabricated relationships, and discussing how fan base dynamics can motivate business maneuvers. With insider insights from Kyle, you're about to know the PR game better than you ever imagined.

3. We're decoding the codes of celebritydom - from the PR strategies employed by big names like Sophie Turner and Taylor Swift to a surprising analysis of the NFL's marketing moves. Prepare to have your perspective on celebrity culture flipped upside down!

Behind the Headlines, the biggest takeaway from this episode: The world of public relations - be it for celebrities, sports leagues, or brands - is a lot murkier and more nuanced than it may seem. It's not just about the gossip or the headlines, but about the underlying narratives being woven and the chess pieces being moved to protect images, orchestrate outcomes, and ultimately sway public opinion.

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Kyle [00:00:05]:

It. Yes. Celsius. Right. I would wear, like, a severn lacrosse sweatshirt and be like, oh, my. That only cost me, like, $25,000. Yeah, I think I'm excited too. Yes.

Kyle [00:00:51]:

Hi, Molly. We literally just gave each other deep dives on each other's loves, so I know Molly shoes now. Yeah. Molly likes man. Kyle usually does not. Sometimes she does. Molly didn't know that I was queer, which is just. That is a revelation.

Kyle [00:01:19]:

But I respect that about you, that you were just so focused on what was coming out of my mouth that you didn't even think about whether or not I liked girls. Well, Molly. Molly, I do have to say that this collab has been called by some as their Roman Empire. So don't sell yourself short, because me and you are. At least one person out there is Roman Empire. It depends who you ask, but if you ask, like, the men, it's. It's white boys obsessed with concrete, just, like, the quality. Okay.

Kyle [00:02:33]:

No, it's not that. It's basically just, like, I'm on the spectrum. I have ADHD, I'm autistic, and sometimes we get, like, hyper fixation. So it's like, your hyper fixation. What is the thing that consumes your waking and sleeping? Just. I just posted. It was actually funny. Titus, he was on unbreakable Kimmy Schmidt.

Kyle [00:02:56]:

He was in the middle of his acts in his play, right? He was getting ready to go back out for act Two, and he just gets on Instagram, records his video, and he's like, you know, I can't stop thinking about the fact that Jacob Black imprinted on that baby in, like, did you ever see Twilight? You know, how the werewolf guy imprinted on the infant? I saw Twilight years ago on edibles, and that was the one thing. And I'm like, wait, what did he just do with that? So. But just in terms of the Internet, for example. So Twilight was obviously, like, a cultural moment for a lot of. So. But that specific scene about Jacob imprinting on, we call it Renesmesme, or Renesme, whatever her name is. Right? That's, like, a lot of people's Roman Empire, because we still, to this day, are like, that's a baby. She's a baby.

Kyle [00:03:51]:

Like, what? Stephanie Meyer. She's a baby. You know? So. Yeah, because I feel like I talk the shit, and you clean up the shit. You know what I mean? You know what I mean, though? Yeah, just do a little asterisk. Yeah, but that's essentially, like, what happens is blind items and PR kind of are fascinating because blind items are the precursor for necessary PR. You know what I mean? Not all of the time, but blind items are typically events or situations or facts about celebrities that aren't publicly known yet, haven't been made public yet, but could potentially be made public or some aspect or some byproduct of whatever the thing is in the blind items could be made public. So it's like, publicists and PR people love blind items because it's like, what do we need to know about before we need to know about it? Kind of thing.

Kyle [00:05:20]:

Yeah. Like Ted Castablanca. I just remember being in middle school and reading his shit and being like, who the fuck is toothy tile? Jake Gyllenhaal. Yeah. Allegedly. Allegedly. It's all alleged here. It's all alleged here.

Kyle [00:05:45]:

I feel like there's a whole generation of Gen Xers that follow me that I love, that we just always relish in the Ted Casablanca blind items. It was a moment. Yeah. Yes. And blind gossip. And there's a lot of British pop blogs that I will pull stuff from. Like, I love the British blogs. Yeah.

Kyle [00:06:38]:

Yes. Actually, I have a question for you. So my followers, like, oftentimes with blind items, there will be a one off blind item. And my followers talk about how realistic or how likely or how truthful do you think this is, you know what I mean? When it comes to blind items? And so I've turned my focus a lot on the pattern of behaviors and blind items. So I'm always like, one or two blind items is like. But if you see, like, three to six blind items with the same type of behavior over a period of months, you can pretty much guarantee that there's some legitimacy to that. For example, you. It's.

Kyle [00:07:44]:

I can't afford to for my mental health, but I'm a girl named Kyle. I've been getting shit my entire liFe. I've had to. Okay. Yeah. Oh, like Gilmore girls. Yeah. They want to know.

Kyle [00:08:22]:

Actually, I just moved, you know, the sphere in Las Vegas? I live in there. Yeah, that's my new. You guys are going to see blind items projected on the side. You should tell the Boston Globe to come ask me or get better researchers, because I could find out where I lived if I worked for the Boston Globe as someone with a bachelor's of science in writing from Lehigh University. I need a job. Call me. Yeah, well, I'm not a fan, Stan. I'm not a fan, and I'm not a Stan, and I like it.

Kyle [00:09:25]:

I have a bachelor's of science in accounting and writing, and I have a minor in history and linguistics and all this other stuff. I was originally an auditor at a public accounting firm and then moved over to corporate finance and did accounting. But the thing that made me stand out, like, I graduated in 2009, and I was one of the only kids in my class that got a job in September 2008, like, right when Lehman Brothers crashed. Right. Is that I have a photographic memory, and I have this pattern recognition that makes me so when I look at numbers. When I look at numbers on, I see numbers as kind of like colors. You know what I mean? I've never seen that movie, actually. I've never seen that movie.

Kyle [00:10:09]:

No. Okay. Yeah. You. Yeah. One time I played fantasy football and I gambled and won $60,000. Right. And it was pure pattern recognition on Excel.

Kyle [00:10:33]:

And all these guys were like, you're an idiot. Why are you fucking buying this QB? Why do you have three QB? And I was like, I bought three QBs because I'm looking at your numbers and I know you're going to need a QB next week. And they all fucking needed the QBs, and I had them. You know what I mean? So it was just that. But that also. Yes. I was Division One World cross player. Yes.

Kyle [00:11:03]:

I think that's why people think people are always like, you're so intense. And it's like, yes, because I was, like, born intense. Yeah. You know what I mean? And also being a female athlete, the closest thing a lot of us get to professional sports is playing Division One lacrosse, or, sorry, division. And then I played a bit after college, and I used to coach and stuff like that because I really just enjoyed. I just had the shittiest coaches growing up, shittiest teachers, and I just feel like there's probably a lot of Kyle's out there that feel like I did when I was little. So I'd like to get back to that at some point. Again, it's definitely a 180 from what I'm doing now, but I have some of the kids that I used to coach that follow me like they're adults now, and it's just like, cool.

Kyle [00:11:45]:

Yeah. Because I feel like a lot of people have been coming me, like, trying to start establishing TikTok and was like, I'm not a content advisor. There's people that sell that services. But it was just so. I just liked TikTok because I felt like, well, you know what always makes me want to do something? When people in power tell you not to do it. So it was like, all of know, it started, like, a few years ago, I remember there was just a headline, right? It was, Donald Trump is set to ban TikTok when he was president. And I was, wait, Donald Trump wants to make something illegal? Whatever that something is, it's probably either going to know using accurate interest rates on your appraisals for insurance and TikTok. So that was honestly like, I just have an issue with authority.

Kyle [00:12:58]:

And that was like, that was the best ad for TikTok I've ever seen. I was like, Donald Trump wants to ban it. That means that there's probably knowledge and information being shared on there. So immediately someone joined again, the enemy. My enemy is my friend is like my favorite quote when it comes to anything. Like, I don't have any friends. I just have enemies of my enemy. Yeah, well, they apparently used my likeness for Vankage Trump court image yesterday.

Kyle [00:13:39]:

Everyone's like, they're using your face. You want more? I'll give you more. Honestly, Miss Britney Jean Spears. Okay, so give me more. So in it she goes, you want more? Well, I'll give you what. So I watched her VMAs performance after she was put in the conservatorship. And I just remember I'm not a fan of anyone except Britney Spears till the day I die. She's the reason I'm bisexual.

Kyle [00:14:19]:

I credit Britney Spears entirely with my sexuality. I got her calendar in 2002 and it was just on my wall. And I was like, I think I like girls because I love Britney. And then it was like, okay. And I kept loving Britney. And then more people that looked like Britney had boobies too. And I was like, I think it's boobies are my thing. It was after that and I watched that performance and I just wanted to hug her.

Kyle [00:14:43]:

I might get emotional because I just saw the way that, sorry, I don't know why I'm crying about Britney Spears. No, I haven't read a book. No, I don't do celebrity. I don't want to because I'll get mad because I know it's not. Yeah, I won't enjoy. I, so I watched the way I was in college, but how male gossip reporters and TMZ just were like, and as someone I've fucking had flop errors. I have gone through so much trauma and come back. So I understand that and I respect the hell out of any woman, especially any woman that is exploited like that or goes through some shit and then keeps moving, keeps going.

Kyle [00:15:28]:

And I just was so broken hearted at the way men were vilifying her and just everything and her weight, like Joe McHale came on CNN or something to talk about Britney Spears'weight. And so I kind of took that, like, the gimme Moore song was kind of. Then, like, I weaponized it, and I'm like, I'm going, you know what mean? Like, against, like, a lot of my be. I don't draw stains or dicks on Britney Spears'face like a certain male gossip reporter used to do, who will not be named on this. Like, so I've tried to at least spin the narrative a little bit on that, but it's like that song. That song was the moment where I was like, fuck TMZ. Literally. Fuck Joe McHale.

Kyle [00:16:11]:

Fuck all it for tearing down this woman who all she has done is sold herself to entertain us. I just always want to pay homage to Britney. I hope one day, some way, Britney Spears notices my TiktoK and she's like, holy shit, this girl is my biggest fan. Yeah. And then Jenna Jackson, too. That's the other thing is that was when I watched live TV, and that's when TiVo came out. I remember that Super bowl was the first Super Bowl I'd ever seen on TiVo. My friend from high school, his parents were actually the ambassadors to Sweden, and they had, like, this huge house.

Kyle [00:17:05]:

The Clintons were over upstairs or something, allegedly. But we were watching, and I was like, was that a nipple? And they were like, yeah, wait, we can rewind it. I'm like, you can rewind it. And it was like, yeah. And it was like, TiVo needs to send Janet Jackson, like, a gift. Thank you for your nipple. Because that made TiVo what it is today. Well, okay.

Kyle [00:18:00]:

So do you remember the Johnny Depp Amber Heard trial? No. I blacked out that entire. I'm in the middle. I reported on every day. I'm like, I'm just living in that. The only person I will assault is Netflix for literally stealing all of my fellow content creators content and not paying them and then putting it in their documentary that they aired during the SAG strike. Like, little. Yeah, yeah.

Kyle [00:18:36]:

I just have a big issue with people stealing my content and my friends content and my fellow creators content. I know someone is suing Netflix over that documentary now, though. Yeah, they absolutely. How much information is two information, because I'm about to get very personal into some. I reported on the entire Johnny Depp Amber Heard trial. Right? Every day I have ADHD. I can't sit there and watch fucking things, and I can't watch people just playing, like, know the entire thing. I had to summarize it.

Kyle [00:19:15]:

So I'd be like, okay, here's a clip of this person saying this shit. This is so obviously. So a lot of people found me during that, and a lot of my original followers know me as the Johnny Depp Amber heard coverage. And then, though, once that trial ended, there was all of these things that were brought up in the trial where I was like, oh, I know about that. I know about the cuddle about. BecausE I had been reading blind items since I was a teenager. So it's listening to the. I know.

Kyle [00:19:49]:

Wait, what about. Are we going to talk about the embryos? Is Elon Musk going to make it? You know what I mean? Just like, all of these things. Because as a queer woman. Okay, I will admit I used to have the biggest fucking crush on Amber Heard. I thought that she was literally the hottest woman on Earth. You know what I mean? And then, as someone who used to be really a big fan of cocaine, the movie blow was one of my favorite movies. So I just always had an interest in their relationship, because Johnny Depp and Amber Heard allegedly did a lot of cocaine together. Johnny Depp was in blow.

Kyle [00:20:19]:

Amber Heard was the hottest girl I knew in Hollywood. So it was just like, all of the things. And then their blind items are so fucking juicy. So I'm watching the trial, and I'm like, you guys, wait. I know what they're talking about with the ping pong balls and all this shit. And so after the trial, everyone wanted to talk about it still, right? And they're like, Kyle, wait. You mentioned this. And I'm like, well, there's actually a blind item that talks about this specific night.

Kyle [00:20:41]:

And they're like, so then I started organically bringing up Johnny Depp and Amber Heard. That's literally the first playlist on my account, says Johnny Depp. Amber Heard. Yeah, I think that's a lot of it was that I was literally either streaming the thing or putting out things. I was like, you guys, wait. Actually, I know about this. And they would kind of reference stuff in court, but then have a sidebar, you know what I mean? They didn't want certain things. And I was like, bring it up, bring it up, bring it up.

Kyle [00:21:13]:

And so that was when. So it kind of organically took off after that, right? And all of the sex parties, kind of like, all of those pictures, all of that shit's been going on. My great uncle was one of the. No, he was bar Mitzvah with my pop up. They were best friends growing up. But great Uncle George, I think he was the first person in Beverly HillS to have an infinity pool. But he was one of the original attorneys for Paramount Studios. And he not only worked as an attorney, but he wrote, like, six of their different TV shows.

Kyle [00:21:51]:

Like, all the legal. Not Errol Flynn. What is it? It's like some sort of. There was some series that. It was a big law series. Legal TV show in the. He was like, no, like the 1950s. But anyway, that's like how I became obsessed with Hollywood.

Kyle [00:22:11]:

Because my grandfather, that's his Uncle George or his cousin George, they were bar mitzvah together. His mom died when he was young. So Uncle George's parents kind of adopted. And so it was always, like, stories about Uncle George and Uncle George's house and Uncle George's work in Hollywood. So that's kind of where it all came from. I'm a Nepo, baby. No. Yeah.

Kyle [00:22:52]:

Item. So that's. The other thing is people are like, well, what percentage of your blind items are true? I'm like, the point is that I put a thing on the top and I write blind item underneath. So you guys know that a blind item is an unconfirmed piece of gossip. Okay. Period. That's it. It's like, literally.

Kyle [00:23:18]:

And it means that the person that the subject that it's about has not said, yes, this is true. Yes. It's basically. You know what I mean? Usually. Also the blind item is that it doesn't reveal the person. But I have been reading these for so long that it's like, duh. And I also get them direct from sources and they'll say, it's this person. It's like, no shit.

Kyle [00:23:38]:

It's this person. You know what I mean? But it's like, to the average read to the person who doesn't see this shit 3000 times a day, every day. You know what I mean? They would have an idea, but they wouldn't know. But a blind item is just literally an unconfirmed piece of gossip. They've been around for probably thousands of years. No, hundreds of years. In theory, yeah. But that.

Kyle [00:24:02]:

I mean, that's. No, yeah. Like, literally, I. I pull up blind items from the 20s, from the 1920s, 1910s, and also my favorite thing. I'm a history dork. Like, I have a history minor, among other Things. But I'm obsessed with us history. Specifically.

Kyle [00:24:27]:

My dog's name is Alexander Hamilton. Not after the musical, not after the fucking. I hate musicals. But it was because the culprit spiring in the Revolutionary War. I say we, the United States, the 13 Colonies, Maryland was one of those. We won the Revolutionary War because of France. But France needed to be convinced to join. And what did we get? We got gossip.

Kyle [00:24:51]:

Someone got, literally, a receipt from King George saying, this motherfucker's broke. Sent it to the French king. That's where it was. The culp perspiring, just exchanged gossip. That's all it was. That's how we found out Benedict Arnold was a traitor. Was literally. Someone wrote a note saying, benedict Arnold is a traitor.

Kyle [00:25:07]:

And, like, sorry, okay. But they said, benedict Arnold is a trainer. Sent it off, and someone just happened to believe. So, like, that's where the thing is, is that gossip is so critical. And I feel like the reason why people like to just because they think it's, like, a woman's thing. But it goes back to Neolithic times. We used gossip as a way to protect ourselves. We would be out collecting things all day.

Kyle [00:25:27]:

Right. With other women, and we would share stories about who's dangerous, which areas are dangerous, which animals, and we'd bring it back to the camp of gossip. Yeah. Blind gossip. Yes. Yeah. Oh, very different. Those are very different things because also it's like, I've had very different experiences versus what I get submitted to me and then what I find online on, like, okay, like, crazy days and nights.

Kyle [00:26:10]:

Yeah, like, crazy days and nights. Okay, I'll use that. Because I would say 60% of my blind items are, like, crazy days and nights. I want to say, yes. I'll typically be like, okay, because I'll sometimes get a blind item. And I'll say, this is what I have. And then I'll say, this is what crazy days and nights has on the same subject. Because sometimes we'll get, like, corroborating blind items.

Kyle [00:26:35]:

Sometimes I'll get a blind item that's more information off of what was already put on. You know what I mean? But I would say crazy days and nights. The fact of the matter is, a blind item is an unconfirmed piece of gossip. And there are dozens of blind items that are posted, like, daily for me to say, to give estimate over time. The problem is that some of those things are very true, but there's only one way to confirm whether or not it's true. Digging up a body or, like, getting a deep. You know what I mean? So it's just some of those are just out of the realm of possibility. But I'd say 80% of them can be proven or disproven.

Kyle [00:27:17]:

And I'd say of those 80%, 65% to 70% end up proving true. Yeah. That's what the other thing he would do. Yeah, he does that, like, weekly now. Yeah. It's more frequent. Yeah. Well, yeah, I mean, well, first of all, it's, like, alleged, but also putting blind item is, like saying what it is.

Kyle [00:28:10]:

I'm not saying this is a fact. This is the truth. This is a blind item. And, like, what do you. I mean, I just share. I just do. Well, I just do corrections. If I.

Kyle [00:28:31]:

If I. If I know. If I think I know the blind item and I share it and I say it's this person, and then nt lawyer reveals it and I'm wrong, then I'll do a correction. But I haven't really had to. I've had to issue a few corrections, probably, like, I want to say over the last 18 months, maybe five total, where I've guessed wrong first, but I make ten to 20 TikToks a day. That's not bad. But that's the pattern recognition. You know what I mean? What is it, 2023? I've been reading these since 2007.

Kyle [00:29:04]:

So it's just like, after that time, it's like, oh. But what I've noticed with myself is now that I'm doing them online all the time, it's like, I don't share blind them because it's like, duh. But I'm like, I stop thinking, like, the average person. You know what mean? Like, someone will be like, Kyle, why didn't you talk about this? I'm like, because they're like, no, not everyone. Like, oh, you know. And I've also replaced some people as TMZ. Like, they're just done with. Also, I use TMZ articles and pick apart their gRammar, their content, and I'm like, this is.

Kyle [00:29:33]:

Is and page six, so people get all that news from me. So I've had to slow myself down and be like, I need to. But also, too, that's where I was a writing major, so I've learned about context clues, and I was an auditor. Nothing teaches you about lining up the receipts and the proof and the evidence faster than getting your CPA. Oh, my God. That's my dream is to be a college professor. Oh, my God. Oh, wait.

Kyle [00:30:31]:

Yeah. All right. Are you patriots bombs? Right? I want to tell publicists, like, oh, my God. There's so many celebrities, publicists, and PR teams where I'm like, you guys should just hire me as a consultant, because it is so easy, just from the end user side to be like, stop using this. Like, I'm a writer, too. I want to scream every time. They remain the best of friends. They're very much in Buz.

Kyle [00:31:09]:

The split remains amicable. No fucking Hollywood split is ever motherfucking amicable unless it's a beard contract, period. Like, period. We should. Or just be like, hey, publicists that suck up on the job, here's how to fix that mistake, too. Because so many publicists are sleeping on their fucking job. Yeah, exactly. And that's what social media has changed it.

Kyle [00:31:52]:

And that's where I feel like the, like, so the, like I worked in. So I was an auditing, for example, electronic banking systems, okay. And I can just see how it goes from the experts to out, like, the back end users to the front. So, like, social media publicists aren't the back end users, we are. And it's like the same thing with electronic payment systems. When I first started out, those were just getting big, right? And I helped set a bunch up for a lot of big companies, and now I see them all rolling out and it's like, I literally set these up 15 years ago, and now I'm teaching people how to use them or, like, teaching my parents or whatever it is. And it's like. It's because I set it.

Kyle [00:32:28]:

I see things like, 15 years before they're actually put into place. And I've just been sitting here. Who are these writers at page six? Who are these writers at Team Z? Who are these publicists? Who are these professionals? Yeah. Whole Joe Jonas Sophie Turner thing. That's the one thing, though, where I was approached ahead of time before in July, with. It's because the Joe Jonas thing, you. Yeah, well, no. Well, first of all, this is where I rely on my photographic memory and my years of reading blind items.

Kyle [00:33:52]:

But I will say the one thing I'm a fan of, besides Britney Spears, is Game of Thrones. Okay? Literally, I didn't watch TV until, like, 2013. Literally didn't have a TV growing up, didn't own a TV in college. I don't have one again now, but that I've watched Game of Thrones all seasons back to front at least probably nine or ten times in my adult life, which is so embarrassing to admit. That's how much free time that I don't spend with friends. I spend at watching Game of Thrones. But Sansa Stark is one of my favorite characters. But I also watched Sophie Turner grow up in front of me.

Kyle [00:34:28]:

That's the thing. And I know Game of Thrones, there's just a lot of stuff about the set there. Okay? There's, like, so much. And so I just always had a soft spot because I loved. I mean, Sansa Stark's character arc is just incredible. My queen of the North. But it was also, I watched her progression. I read her blind items from when she was 14 to when she's now 27.

Kyle [00:34:50]:

And she's also allegedly, like, bisexual, too. So there was just, like, a lot of things where. Yeah, that's in a lot of blinds. But that was the thing is, I was like, oh, my God, I love Sophie Turner. She's just so smart. She's so this, she's so that. But also watch. I'm also very into the cinematic aspects and the acting aspects of everything.

Kyle [00:35:11]:

I wanted to be an actress, but I have such bad stage fright. But so I just got really into also just her acting maturity, too. Anyway, so obviously I was a fan of Sophie Turner, and I've also read all of her blind items. And I've listened to, like, Kelly and Troy on beyond the Blinds, for example, two of my favorite blind item creators. Okay. I'Ve listened to them. Do Jonas Brothers blind these blind. I've read them, I've heard them, and I think Shannon on Fluently forward might have done a Game of Thrones podcast episode.

Kyle [00:35:43]:

If there's anything I knew, it was because I never understood Joe Jonas. He's, like, my age, and I just never got it. I never got the Jonas Brothers thing. Like, maybe it's because I'm Jewish and purity rings just like, aren't. You know what mean? Like, we believe in testing the car out before you buy it here. Yeah. As long as you don't tell anyone. And so it was just like, I'm like, what is she? She seems so cool, and she's so tall.

Kyle [00:36:10]:

What is she doing with this? Know, I just never got it. But I would read their blind items, and it would always be like, oh, Joe uses Sophie to cruise for a third. Joe uses Sophie to pick up girls because no one wants to fuck the Jonas Brother. Everyone wants to fuck the Queen of the north, like, to put it bluntly. But so, no on Sophie being bi but cruising for thirds for a third woman. Allegedly. Allegedly. Yeah.

Kyle [00:36:41]:

So that's why I was so into it as someone who loves women cruising for so. But all of the blind M's, and they were about that. Or they were about Joe cheating on Sophie. Okay. And they were about Sophie also. This is the thing. And again, I have, like, a very emotional person. I'm about to get my period literally anytime today or tomorrow.

Kyle [00:37:00]:

So I might start crying about this because this is the part that bothered me the most, was like, Sophie has actually been very vocal about her postpartum struggle with depression and body image. I spoke to you. I lost his daughter eight months pregnant. I struggled with postpartum depression. It made me suicidal for the first time. And I have struggled with that to this day. So when I read stories, especially when women and celebrities are so upfront about it and are like, I'm struggling with this, I continue. And I have struggled.

Kyle [00:37:31]:

But there was, like, blindness about him body shaming her when she didn't want to go to an event because she'd literally just given birth two weeks before. She's like. And he got to the event, and he's like, I can't believe Sophie wouldn't come, like, all this stuff. So it was just like, whoa, okay. And I also know just Joe Jonas from dating Taylor Swift. Like, he's my age, and I'm like, this guy. I've never heard a good thing about this, except. Except when it comes to riding children's rides, the best thing about him is he's five six and can, like, you know, get on the Tik.

Kyle [00:38:03]:

Yeah. Just that I think they're high school sweethearts, something like that. Wait, really? Well, to be honest, Molly, when I say I am not a fan of the Jonas Brothers, when I saw those purity rings, those kind of guys, I fucking bullied, okay? In high school, I got off to bullying those guys. So I couldn't even entertain the existence of the Jonas Brothers without demeaning my ego. So I don't know. Okay, wait. I was just asking you if I hit something. I hit something.

Kyle [00:39:17]:

Okay. I was just asking you if I hit something. Sorry. Pause. Okay. I'm going to have to look up the Danielle Jonas pregnancy thing just because there's so much part of my French bullshit. And I've learned this since the divorce, allegedly. Like, Denise Jonas.

Kyle [00:39:34]:

Allegedly, okay. Is just like the monster in law. Like a momager from Hell just to anyone else. So I know this, though, for example, if you want to talk about faked things. So I know that. Remember how everyone was like, Joe and Sophie aren't getting divorced. Sophie was just at the concert, like, so happy because I had gotten so this is how it all lined up. I got in, contacted back in July that they're, like, heading for a split, and he didn't file until September 5.

Kyle [00:40:03]:

Right? Yeah. I can't give you any contact about who it was, but it was someone on the inside, and they said they knew me, though. They were like, I think it may have been someone from inside Team Jonas, but I don't know for sure. Yeah, we don't know. Well, the information, that's the thing. That was the red flag. So the first thing is that I've never been approached like this, where they knew. So you know how I just told you I'm a Game of Thrones fan? Da da da.

Kyle [00:40:42]:

I've said that to my followers on lives before and I've talked about it. I don't have a lot of TV shows that I watch, so the ones that I do watch, like House of the Dragon and Game of Thrones, so people who followed me would know. That's one of the qualities about me, and I've talked about that. But it was like this person started out with, listen, I know that you're biased and you're biased for Sophie Turner because she is a bisexual woman in Game of Thrones is your favorite. Was that it? Was that off the bat where it was like, wow, that is a lot of audacity. And that is not how you approach me. But that rubbed me the motherfucking wrong way because it's also like, whether or not I like Game of Thrones has nothing to do with how I report blind items. I mean, it might factor into the bit and the entertainment that they read me.

Kyle [00:41:36]:

Yeah. And they were like, so I know it's going to take some convincing when something is what it is. I don't have to be convinced by anyone. I will see it and then eventually I'll say, yeah, okay. So that's why it ended up working out in the inverse. So fucking aggressively. Yeah, well, that's what I mean is that they said all these things to me, but they didn't know that the first thing is, don't tell me what not to do because that is the only thing. Hello, Donald Trump and TikTok.

Kyle [00:42:30]:

Literally tell me what I'm not allowed to do. It was like when I found out I couldn't drink, it was like, oh, my God. And then as soon as I turned 21, I was like, this is not fun anymore. I'm over that. Also, I get so pissed off when people make these blank tell me these blanketed assumptions about me. To me, it's like, bitch, keep that to yourself. Okay. It was my.

Kyle [00:42:58]:

And so. But it was like the fact that they said I was biased towards Sophie Turner because I'm a Game of Thrones fan. And it's like, that's not why, but, like, okay, that means I'm a fan of Sansa Stark, but that has nothing to do with the actual was and that I would Take some convincing. And then they started out and that they didn't know to what degree I had no respect for Joe Jonas. And that's the thing is, and I wasn't the biggest, I mean, I was a big Sophie Turner fan but I wasn't a stan. I didn't check on her daily. And what they did was convert me. They radicalized me, Molly.

Kyle [00:43:32]:

I became like, a Sophie Turner terrorist. I was like, fucking, yes. I pledged my loyalty to house fucking Sansa Stark. And I said, I'm going to die for the Queen of North. But I felt like I got weaponized, like a Game of Thrones character. You know what I mean? I was like, Tyrion Lannister or Tywin Lannister, that's it. Or Cersei. Cersei's more accurate.

Kyle [00:43:52]:

But anyway, so they started going off, though, telling me all of these stories about how there's going to be criminal allegations and criminal charges probably being brought against Sophie Turner in all of these different European countries, like Romania, Bulgaria. I'm like, for what? And they're like, for sexually assaulting underage escorts. And I was like, wait, Sophie Turner, who's been a mom, okay, for the last four or five years, right? Like, I knew she had a wild teenagerhood and early 20s, but she's been a mom and there's been a pandemic. She's going to be criminally charged in Bulgaria and Romania for sexual. One of my best friends went on a hooker tour in all of Europe and I do know that the hookers in Romania do not sue. They don't even make you wear a mean. They underestimated. No, but then it was like, yeah, so saying that Sophie.

Kyle [00:44:55]:

They were saying Sophie Turner drugs young women to get them to have and forces them to have threesomes with her and Joe Jonas. And it's like, you know what's so weird is that there are blind items that literally almost say this exact same thing. But it's been. Yeah, but it was also weird because I'm like, this is so weird because in July, I had already read any and every Sophie Turner blinded him that ever existed. Okay? Every Game of Thrones blind ever existed. And then every Joe Jonas. Sophie Turner blinded him ever existed. Because I'm like, this little short fucker is cheating on her.

Kyle [00:45:31]:

This little short fuck is telling people that he's in an open marriage. Like this little short, five foot six fuck is doing this to my queen of the North. Anyway, sorry, I had to go. I was really angry, but it was paragraphs. Molly it was paragraphs over days of them. And that was also the same source that told me Hailey Bieber's pregnant. And I shared that. So that's where I know that this source was not credible because they started to drop bombs that turned out to literally be the opposite of true.

Kyle [00:46:02]:

So that's why, like, can confidently say, whoever this fucking person is, it didn't work. But also your information is shit. And next time you try and trick someone. Yeah, so they were. No, first they. First they primed me with the Joseph and then I wasn't. What? And they kept saying, well, once you get comfortable with the information, I know it's a lot to wrap your head around. I know that you've been a big Sophie Turner fan.

Kyle [00:46:30]:

I know that you think, I know that you've watched Game of Thrones and it was like, so. But it was so, like, what's the term? Not placating, but that kind of thing, where it's just like, I'm not a sensitive little bitch. I'm a blunt, direct person. It's like, I don't need time. Information is information. The fact of the matter is, this is the first fucking time I'm hearing any of this. And the way that you are literally writing me paragraphs when that's not how I get information. I hate when people send me, by the way, I hate when people send me 40 page essays when it's like, I just want the tea.

Kyle [00:47:05]:

I don't need your entire backstory. Just send me the tea. But that's what this. Yeah, it. Yeah, that's pretty much, yeah. But then I also probably get at least daily, I probably get five to ten emails DMs of. That's why I'm also like, I get so exhausted and so overstimulated because then I have over half a million followers on TikTok and all of these other people. And it's like, you guys don't understand how many People I am talking to per day.

Kyle [00:47:44]:

And I won't remember one of my followers name. She's like, I literally talked to you two weeks ago. And I'm like, I have over half million followers. But I had conversations with 86 different people by email today that all have names that I'm supposed to know which Matthew you were or which Sarah you are. But I also get contacted and that's why. But I'll get DMs from people. But then there's DMs that I'm like, I look for certain sources that I need DMs from because I know that they're feeding me? Yeah, pretty much. Well, also, a lot of the times when it's something that I'm not going to share, it's because by the time they get to me, it's like, I already know this.

Kyle [00:48:42]:

You know what I mean? I can tell it's not a publicist or not a PR person because it's like, why? This was three years ago. You know what I mean? So it's a lot of that. Or also people don't understand. I do blind item deep dives where I'll go back and read years of blind items, but I don't deep dive people and I don't deep dive their media because fuck. Fuck all of TMZ. I'm not going to do a bibliography on TMZ articles. Are you serious? They're not robot? Oh, my God, I just brain farted. But anyway, I'll do a blind item deep dive or I'll do a blind item on a celebrity and then I'll get like 40 fucking emails from people.

Kyle [00:49:20]:

Well, one time I met the celebrity at the coffee shop and they were this and that. And it's like, holy. You know what I mean? So it's just that they don't understand, too, that I'll report on a topic and I like to move. Keep moving because I have ADHD. And like I said, I'm not a stan or a fan of anything. The only thing I think I consistently come back to is probably Taylor Swift. But that's because I have a question about Taylor Swift. Yeah.

Kyle [00:50:02]:

You should send me and you should get a finder's fee for sending them to me. We should start a little business, you know? Molly, like, literally. Yeah. I would say, though, that's more like, I'm a lot less surface level than that. I look at things like context cluEs, like grammar mechanics, vocabulary words like context clues. Like I said, I'm a writer, so I look for how things are written. And that's. I think that that's my brand.

Kyle [00:51:02]:

It's that kind of stuff. Because I can also pick up on emotion in writing. So I can tell. You know what I mean? I can tell, for example, that's what I picked up on besides the fact that it matched all of the blind items about Joe and not Sophie. And I was like, you're literally ripping off the years worth of blind items about Joe. But it was the vocabulary and the language. Because I'm like people who just have publicists and PR people who just have tea that they want me to spill. They spill the tea and they move the fuck on.

Kyle [00:51:37]:

And they said, then they check and see that I spilled it. Sometimes they'll send me an email say thank you. Because I know that there's a certain blind item creator that only reads blinds that she gets paid for. And she's also like a trust fund baby, a NePO baby. I'm not that. I'm self made and I've never gotten paid for a blind item ever. But that's where though is. But that also takes the burden off me.

Kyle [00:52:01]:

I don't have to report everything that I get and I don't because it's like. Because some shit too. That's the other thing is that it's interesting you brought that up. I get information that it's like, I know when Ariana Grande went through her whole debacle. You know what, the Ethan Slater. Okay, so the Ethan Slater thing. And I did a blind item deep dive on Ariana Grande and I think broke that story on TikTok, just like all of know because I think it was. And I had been talking about, I'm like, Ariana Grande and Dalton Gomez are like, split up since January.

Kyle [00:52:39]:

And I'd gotten so much shit for months. But it was interesting because I'd been saying, I'm like, I think Dalton Gomez and Ariana Grande split up. This is in January. Well, there were blind items, but then I did. Someone reached out to me and they told me something that was very important information for me to know going forward. That's where I do have a little bit of kind. Like, I know everyone went hard on Ariana Grande, but there was information that I received, and I'm not going to ever say it publicly that I was like, okay, I'm going to critique this situation, but I don't need to be egregiously mean, personally mean to Ariana Grande because there was extenuating circumstances that may have affected her behavior. You know what I mean? So I held a little empathy for her.

Kyle [00:53:31]:

Right? And it was just interesting because after I finished the deep dive, I got all of these emails and I actually talked about this, I think previously where I got an email this a minus, D minus list former tweener. And it's like, okay, right off the bat, I know that you're trying to insult by calling her. She's never been. D minus list Grande will never be literally, literally. And it's like, you don't even have to like her to fucking. Just anyone who's anyone knows that. So it's like, right off the bat, delete. But it was also like, I know that.

Kyle [00:53:58]:

I know. And it was, like, something horrible mean about Ariana Grande. And it's like, I'm not here to talk personal shit about celebrities. I'm here to just spill, like, sanitary blind items. You know what? It's not. It's not, like, personal. It's just like, here's the only thing I feel personal about is I'm personally invested in anything. Gossip.

Kyle [00:54:16]:

Gossip is my Roman empire. Yeah, but in high school, I traded gossip. Like, that's how I survived. Yeah, it does. Oh, God. Yeah, it. Yeah. Oh, yes.

Kyle [00:55:04]:

I think I look the same. I think I look just as pretty, to be honest. No, but it's also to lighten my skin tone. The first thing I picked on that one because I was using filters, but that one lightened my skin tone. I get so many comments about my skin tone on TikTok. I blocked that person because I've been called an Oopa Loompa. I can literally find notes from 6th grade calling me an Oopaloomba. I've had a bilirubin disorder my entire life.

Kyle [00:55:43]:

My skin is naturally have an orange tang to it. And that's why I'm so sick of it, because I've been getting this shit since I was on the fucking playground as a six year old. Okay? My skin is my skin. Everyone can shut. No, I use the bold glamour filter to lighten my skin because I naturally just have orange tone skin from, like, I have a fucked up liver, and I've had it forever. Like, just a bilirubin imbalance. That's why I shit my pants so much, because I have issues with regulating bile. So that, I guess, has created an orange glow to me.

Kyle [00:56:18]:

But it's been with me. But at this point, I'm in my 30s. It's been like 30 years of this shit. Can you guys shut the fuck up? Wait. The bold glamour filter, though, that's important because the bold glamour question is important, though. The answer is important because my content is being ripped off. Okay, sorry. Yeah, okay.

Kyle [00:56:57]:

Yeah, it. It. Yeah, no, I use it because every other app is stealing my content, especially. Every other app is stealing my content, especially Snapchat. And this way, if you see the bold glamour filter, because everyone knows me as it now on TikTok, if you do not see that there it is, a TikTok account that is stealing my content. It is Snapchat. Snapchat. Literally.

Kyle [00:58:20]:

I turned off my downloads because my content, I get emails and DMs every day, every single day from tons of people being like, Kyle did you know Snapchat ripped off another thing. Did you know you. If you don't see the bold glamour filter on there, you know, it's not my original video on it. Don't watch it. Give me the view. Yes. And stop ripping off my content. Snapchat.

Kyle [00:58:51]:

Yeah. Honestly, my dad. Oh, I was going to say that everyone asked me if my dad's David Lee Roth, because that's all. Or if I'm a Roth child. That's the only. Okay. Yeah. Well, actually, Molly, I was berated by my followers to bring this up.

Kyle [00:59:38]:

Berated? Yeah, because they're like, if you. This is the only thing anyone wants to hear about from both. Travis Kelsey's publicist blocked me, but also Travis Kelsey's publicist. And also just the clown face thing they need to hear our take on. I. Cause I told my followers, I'm like, listen, I'm going to be talking to Molly McPherson. I feel like this is a Roman Empire type situation, but this was a big deal. And I'm a swifty, but I have a lot of swifty this morning.

Kyle [01:00:05]:

But that they were like, we need to hear you talk about this with Molly McPherson, because also, you're a very respected publicist, and I can't say that all of the other publicists are as respected as you are. And some might suggest that they wish that you were Travis Kelsey's publicist instead. Just saying. But yes. Okay. That was the. Yeah. Yes.

Kyle [01:00:45]:

Ah, yeah. Wait, a whole team of PR professionals were talking about PM Alihi, but still, that's crazy. Yeah, probably. Mmm. Well, first of all, I just want to say this. I have 556,000 followers on one TikTok account. I have 85,000 followers on another TikTok account, and I have, like, almost 9000 Instagram followers. Right? You know what I don't have managing my social medias as someone who literally has.

Kyle [01:01:54]:

That's, like, almost 700,000. I don't have an intern managing my social media, especially not my Instagram, especially because I get DMs from publicists and PR people who I wouldn't want an intern reading that confidential information. Yeah, but also, though, I don't know anyone with, like, under 10 million or 5 million with a net worth under $50 million and a net following of under. I don't know. I think hers was under 5000. Who has anyone else managing their social media? But especially when you are literally a motherfucking publicist? I'm sorry, but did all the PR professionals be like, rule number one is, like, we manage our own socials, because we're a fucking publicist. We're supposed to be the best at this. Is that.

Kyle [01:02:39]:

That's PR? Well, aren't you the one that agreed with my sentiment that PR relationships can and sometimes do become real? And in PR relationships, often the two celebrities can and sometimes do fuck or, like, make. I said that really bluntly, but you know what I mean. They're like, we're stuck. The studios put us together. Our management teams, they put us together. You might as well have fun with this. Yeah, that's what I thought. No, I was going to say I was a serial monogamist, but that's because 50% of my relationships were PR relationships, just to make my.

Kyle [01:03:56]:

Literally. There are so many people that I dated and made out with and did something, and it was purely because there was a friend of mine that was mean that day and called me fat. So I was like, I'm going to fuck your boyfriend and then date him. That kind of thing? Yeah, but like, any. Any celebrity relationship that. It's like, we didn't need to. It's like, almost like the Jada Pinkett Will Smith effect. We didn't need to know that they were split or not split up.

Kyle [01:04:25]:

We didn't need to hear about your relationship. We literally. But you told us. So that is a PR relationship. The fact that any relationship that is used for attention, publicity, fame and or money, all four, just one of them is a PR relationship. Yes. PR relationships can also be real, and PR relationships can be totally fake and turn real. And PR relationships can just be totally fake.

Kyle [01:04:48]:

But the point is that they're being used. They're being strategically planted, and they're being publicized. It basically just means a public relationship. Yeah, and people are like, Taylor Swift. But they're like, Taylor Swift is too big for PR. And it's like, no. Can you fucking shut this down? Because I'm going to lose. I'm not a publicist or PR person.

Kyle [01:05:19]:

I'm a blind, random gossiper. But I swear to God, if I have to talk to another Cis white man and explain to him that every fucking celebrity needs PR. That's how you stay a celebrity. But her entire song catalog is based on the public's perception of her relationships with people items. Right, but it's like, I've read the blind items. Those songs are based on your public perception of her relationships. Because we do. That's why I can't fuck with Harvey Levin.

Kyle [01:06:09]:

Like, I'm sorry, dude, you suck. Yeah, but what's important is underneath it was the caption that said, our Roman Empire. And the person was like, you're my Roman empire. To, like, Pia. So it was also not just, like, putting the clown on Taylor's face. It was, like, the context of that in there, where it was deeper than just the clown phase. Yeah, I'm probably gonna un. Actually.

Kyle [01:07:20]:

Well, okay, well, but I also have alleged inside knowledge that there was allegedly a too close interpersonal relationship between Travis Kelsey and his publicist. And allegedly, there's another Kelsey brother that has a huge team, and there are also a lot of other team members on Travis's team that do not respect a publicist. It's like, the only one that doesn't get along with anyone else is her. And also, they feel that a relationship has been inappropriate and codependent, and they have just been waiting for her to be let go. Yeah. And that Travis is just like. Because she's like, I guess, allegedly, she crossed the line, crossed a boundary in there because he's the client. Right.

Kyle [01:08:13]:

She crossed a professional boundary. And everyone with Travis, allegedly, this is a blind item. Allegedly. Yeah, but that they think that she has an inappropriate. It's, like, too personal working relationship with. Okay, so that's one aspect which, though, as a woman who's had a crush on someone, you know what I mean? So I put myself in that mental space, and it's like, are you serious? And then it's also the combination of, I believe it's a PR relationship, regardless of whether or not it turned real. I think that's irrelevant to this. I think that the point is that it began as PR.

Kyle [01:08:59]:

And if you have a publicist, right, that has a crush on their client, it may have crossed the line with that client previously. And that client, that client gets Taylor fucking Swift. I'm sorry, it's Taylor Swift. You know what I mean? It's like those things, like, if I had a husband or a wife, let's say more realistic, a wife. If my wife was like, listen, Kyle, Taylor Swift said she wants to fuck me, I'd be like, I will divorce you if you do not go fuck Taylor Swift right now and sign an NDA and make sure that you get paid for it. Okay. Yeah, well, her reputation is that she's not the greatest, greatest publicist. And she also.

Kyle [01:09:51]:

Molly, she blocked me. I didn't even follow her. She blocked me before I even knew about the clown face emoji Instagram story. So she either blocked me because of who I am and the platform I have. You know what I mean? So she either blocked me like, weeks before that. Again, I didn't fucking follow the girl. She was like, you know what I mean? Where's Mariah Carey? I don't know her. But the point is that in the time span of when that story was posted and when anyone that's a swiftie saw it and sent it to me, okay? And it was like, by the time I went to check, I was blocked.

Kyle [01:10:35]:

And I was like, but either way, either I'm a swiftie, and all of, like, the one bias I have is I'm very pro Taylor Swift. I did my one meetup I ever had. So she's either not a swiftie, right? And she's sick of me talking about Taylor Swift, but also with the man that she is clearly with the client she's clearly in love with, because it bothers her, because I talk about that daily, or it's because she's like, oh, Kyle's going to unearth the fact that this is a PR relationship. Already been there, done that. Why would she block me for that? I do that to every PR relationship. The third aspect is that was shady. She knows I'm a swiftie. She knows I have a huge platform.

Kyle [01:11:18]:

She knows all of the swifties sent it to me, and she knew that I was going to light her ass up. She was hoping it wouldn't go as viral as it did. I think she did it and that she didn't think because she didn't have that many followers, I think that she didn't think it would go, but she underestimated the power of the FBI, the Swifty Bureau of Investigation, period. Yeah, well. Well, these are also, like, theories that are kind of conversion, because I haven't talked about this with you yet. So we're kind of like, I'm just telling you, I'm presenting. Yeah. And their client is dating.

Kyle [01:12:20]:

Like, when her only client is literally dating. I like Molly, can I ask you, as a publicist, if Taylor Swift was your only client and she was dating Travis Kelsey, would you make sure that you were aware of everything that you posted about be. Yeah, exactly. Because it's Taylor Swift's one fucking. Taylor Swift is Travis Kelsey's one fucking PR girlfriend. You know what? Like, Pia had one job. Not to put a clown emoji over Taylor Swift's fucking face and post. You literally don't piss off the entire Swifty fanbase.

Kyle [01:13:03]:

Like, that's the thing, though, is don't activate. But also, here's the other thing that this is why I love TikTok and I love our followers. I know that we share a lot of crossover. Our followers are so fucking smart. Here's the other thing, is that. So they brought up this. Given the fact that there is allegedly potentially inside information that she did have an inappropriately close relationship, do you think that that was then intentional to bomb the PR relationship because she knows it's a PR relationship or, like, sow seeds of discord in it? Yeah. Oh, that was me.

Kyle [01:14:07]:

I posted that. Yeah. So it was a girl. Okay, so it's a Twitch streamer. I'm not on, like, twitch or anything like that. It was a Twitch streamer who was doing a Q and A at an emporium. You know what I mean? Something like that. And she my.

Kyle [01:14:20]:

And apparently she's, well, just. She's a well known streamer. And she said, oh, my God, you guys, my makeup artist is best friends with Travis, Kelsey's publicist, and said, it's a PR relationship. But also she said that. Right? And then after she got a lot of backlash for it, like, two days later, she was like, I totally made that up for views. But the only reason. But honestly, though, is why would that get you views? Because I got that clip off YouTube. I still don't know what thing that was.

Kyle [01:14:54]:

Why would that get her views? Because I didn't even cite what the fuck that was. The only clip that mattered was her saying that. And that clip was already everywhere on the Internet. What was getting her views? That was getting me views. That was getting literally every other. You know what I mean? That just doesn't make sense to. Yes. Yeah, that's actually a Molly.

Kyle [01:15:28]:

Oh, my God. See, this is why. Oh, my God. Sorry. I just had a brain gasm, a PR gasm talking about this, because that is such. But that's what I mean, that goes to my point of where the theory of is she in love with her client and is she trying to tank this PR relationship faster? Because that's what it sounds like with, you got the leak. And I actually did a TikTok about this, about the leaks. And this was my.

Kyle [01:15:55]:

Because of our fucking amazing followers and also the swifties. But the thing about the swifties is that they followed the PR of every guy. Taylor Swift. I've never done that. That's where I do blind items. I also love certain fan groups. I love. And that's where they have followed the PRs of every PR relationship, every significant other.

Kyle [01:16:16]:

Taylor Swift. And they're like, Kyle, Kyle, this smells a bullshit. And so it was the makeup artist leak. Right? But it was so poorly timed because that leak dropped, and I got the clip, and I posted it on my TikTok. But my TikTok was banned. That was the time my TikTok was banned. So, Pia. Because the same day my TikTok got unbanned was the day that I broke the clown face story was the day that.

Kyle [01:16:45]:

Yeah. And so I don't know if, like, realized, oh, my God, this girl's back on TikTok. I'm going to block her, because now it's going to go viral. So the makeup artist thing went viral on my clone account. That was not on my main account, because my main account was banned. And then I get my main account back, and then the clown face emoji thing drops, and I'm like, but the piece that's missing is on my clone account. But I have swifties that follow me. I have 85,000 people that follow me on both.

Kyle [01:17:14]:

And that. Those were the people that were like, Kyle, that was the first drop. This is the second drop. They're like, are they sowing seeds of discord? And then that's where I got third party information about a potential inappropriate boundary crossing. Crossing. I don't know if it's a one sided. Maybe it's, like, mutual, but I just heard about the one side. Yeah.

Kyle [01:17:37]:

Because that's the professional. Yeah, it. It. Yeah. Okay, so you think that that's. No, but that's. But we're all about evolving because that's both of our jobs, is, like, as new information becomes available or comes to light, we have to adapt to either incorporate that information or dispel it. You know what I mean? So that's where people.

Kyle [01:18:58]:

The blowback. I get. It's weird, but you changed your opinion on this. I'm like, I feel like that's what all smart people do, as more information. As new information and more information. Yeah. It's just like. Thank you.

Kyle [01:19:11]:

Official theory. The official. Alleged theory. Alleged theory. The official. Yes, yes. And there's a third part to that, too. Is that.

Kyle [01:19:50]:

And this is the part I actually. This is one of the things that the hill I died on. Okay, so Travis, Kelsey's ex, is Kayla Nicole. They dated for five years. Everyone needs to leave Kayla Nicole alone, please, because. So Dumois is, like, planning blind items, talking about. And Travis and Taylor have been together for, like, three months now. It's, like, in the past week, or it was just last week that Dumas was dropping blindems about how Kayla Nicole and Travis were, like, hooking up.

Kyle [01:20:20]:

And Taylor Swift's a homewrecker all of this shit. And I'm like, it's giving microaggression because there is a racist aspect about the Swifty fan base. Yeah, but there is a segment of the Swift that's obviously white girls that are from this. You know what I mean? And so I don't know if Dumois did that intentionally to activate that fan base and also create more tension in Travis Kelsey and Taylor Schwarz's relationship, because if you have swifties going after Travis Kelsey's actual, real ex girlfriend of five years, who is a fucking amazing, beautiful, independent, like, you know, a woman in her own right woman. If they go after her and start being racist because they think that she's a homewrecker, you know what I mean? It was just, like, gross. And I made an Instagram story about it because Duma blocked me on everything too. I didn't even know she was. And then once I got big, it was like, oh, I've been blocked by her too.

Kyle [01:21:12]:

Okay, cool. But I posted on my IG story because I'm like, you guys, this narrative needs to stop. Because Kayla and Travis broke up in 2022, like, a year and a half before any of this even happened. This is a PR relationship. But the point is that Kayla Nicole is just becoming victimized in this, and it's activating a racist part of the fan base that are obviously bringing that up too. And then there was another ex girlfriend that draided Travis on a reality show, and they're like, well, I can't tell the difference between Maya and Kayla Parton. Like, that's because you are, uh, what's her name? I won't say her name again. Has a history of being kind of microaggressiony sometimes or going after or, like, vilifying celebrities of color.

Kyle [01:21:59]:

You know what I mean? You know what I mean? Just, like, microaggressioning, allegedly. But I just know that as a swiftie, I know that there is an aspect of the fan base, and that's what I had to speak to on my own TikTok to be like, you guys need to. If you say that you confuse two women, that's because you are racist. And by saying that, you are literally just exposing yourself. But it got to the point where I had to make two separate TikToks about it, where I was like, you need to stop harassing. Because I went to her. I follow Caitlin Nicole. I went to her Instagram, and I'm like, this is a part.

Kyle [01:22:30]:

So it was the makeup artist leak. It was the clown face emoji. And then last week, it was all of these blind ends about Caitlin Nicole cheating with Travis on Taylor Swift. Like, what? You know what I mean? Yeah. March, the Super Bowl. They filmed the Super bowl commercial together. They have to go through the Super bowl or else that commercial is not going to land. Yeah.

Kyle [01:23:14]:

For, like, two more years. Yeah, it. Yeah, it. Yeah, she's back on there. Yeah. But did you notice the timing on the block? Like, it was a perfectly teed up PR relationship. It. Well, no, you're not, obvioUsly.

Kyle [01:24:16]:

And the whole friendship bracelet thing. Hello. Like, oh, my God. You know, they set this up last year. Okay. But the other thing is, Molly, I read a blind item, and it was from, you know, when she released 1989 originally. Like 2014, 2015. Right.

Kyle [01:24:32]:

And it said how Taylor Swift wanted to do the Super bowl that year. And the NFL said, no, you need to have rock. Like, you need to have party songs that get. That unite, that not just your fan base love, that get all of the men up dancing. We need more. Rihanna has these songs that people get. And so we got shake it off. We got some other stuff.

Kyle [01:24:56]:

But they were like, they turned down Taylor Swift because they said, you need to translate to our male audience. And you have the reputation album, but you have her dating Travis. Kelsey and all the NFL guys love Taylor Swift. They're like, oh, my God. You know what I mean? Look at her at all the. My former neighbor owns the Ravens. Like, I dated both of his sons. Yeah, I dated both of his sons.

Kyle [01:25:50]:

Happened to be hot at 15 and dated a lot of people. That's it. Like, I peaked at literally 15. Oh, I've been doing them. Oh, no, I've been. But I mean, like. I mean, I have a whole playlist called NFL Pro athletes because my dog's name is Alexander Einstein. Lewis Hamilton, because Ray Lewis.

Kyle [01:26:22]:

And then I rescued him the day Lewis Hamilton won a Grand Prix. And I'm like, this is a sign. So it was like a double entendre on my love for Formula One and my love for Ray Lewis. But I never watched TV. I've always watched NFL games. I will say this. It is so annoying, because we have lived in this lovely community of gossip, and I've been doing pro athlete gossip, and all of a sudden I get these, like, fucking Barstool guys that are like, fuck you. You're a woman.

Kyle [01:26:53]:

And it's like, I fucked the. No, I'm not going to say it. You know what I mean? It's like, it. I don't think I can share any of it without activating the entire NFL fan base. Just like it's been PR from the start. I mean, all of the blind Ms been getting about are about. Listen, I'm sorry, Molly, but there's never been a celebrity relationship where I've known ahead of time what and where and what was going to be. Actually, no, I haven't gone through this since Taylor Swift's last PR relationship.

Kyle [01:27:54]:

It's our demographic. They want to tap into the. No, they. Okay. Because I've been watching the NFL since I was little. That's the one thing I watched with my dad in lot. So as a former division one athlete, I was part of the lawsuit against the NCAA for brain injuries. There's been a lot of movement, a big movement going on about brain injuries and sports concussions in sports, but it's true.

Kyle [01:28:28]:

And I'm a big proponent of, like, anti brain injuries as someone who had one from sports concussions. So there's been a slow burn in popularity where people are actually saying, no, I have an ethical issue with watching this. And they're turning off the NFL. Exactly. Okay, so that's the slow burn that's been years coming. The next one is that women are the majority in America now, by the way, and women aged, I think it's 24 to 49, hold all of the purchasing power like we are. Okay. And you know what we do is not watch the NFL.

Kyle [01:29:05]:

But you know what? We did spend billions of dollars on Taylor Swift Merch tickets, the eras, tour albums. Right. Okay. No, we got. Well, we got. I wonder. I think this will start a trend. But why do you think they put Taylor Swift? It was just so obvious.

Kyle [01:29:27]:

They put Taylor Swift in the box, and every single network was watching Taylor Swift instead of the game. It was like, clearly they. Okay, no, but the NFL is trying to gain international viewership. That's their biggest thing, because that's kind of the only way to save it in a broadcasting sense, is to tap into an international market. Like, the way that I watch European football. I watch European football more than I watch American football. And so they're trying to do the inverse. Like, they just did the game in Germany.

Kyle [01:29:57]:

Hello. They just did the Chiefs game in Germany. Okay. There's no American known all over the world more than Taylor Swift and Joe Biden, period. Or Donald Trump. Yeah. And they're trying to. And they're also trying to get more exposure to NFL games because think men in other countries will be like, oh, this is so cool.

Kyle [01:30:30]:

They're hitting your heads against each other. This is probably why Americans are so fucking dumb. You know what I mean? Like, they're just seeing it. Yeah. I think that the NFL. I think that it's just the common theme we've seen across all of these industries. These men are overestimating. You know, what they're under.

Kyle [01:30:49]:

They're underestimating us as women. But what drives our pack mentality, too, when it comes to purchasing stuff and becoming fan bases and stuff, like, just, they need to hire swifties. If the NFL wanted, they would hire swifties. Like, that's what I mean. The FBI, Swifty Bureau of Investigation. Going forward, if any company wants to not go bankrupt, they need to have their own SBI. Telling you. Swifty, like, swifties tell me things about me that I didn't even know.

Kyle [01:31:18]:

I'm like, holy shit. How did you know that about me? Like, my doctor didn't even know that. It's crazy. Yeah, I'm. Yeah, you it. Yeah. Once you get me talking out. Shut up.

Kyle [01:31:47]:

I'm sorry. Yeah, you. Actually, that's changed recently, I think. Not to toot my own horn, but I've kind of made blind items more mainstream in the last year. It hasn't been until recently that I've just seen a shift where instead of going to TMZ, they're going to blind. That's. And that's on. That's on mainstream media.

Kyle [01:32:45]:

Fucking sucking TMZ, page six sucking and us being better at it, period. Hire us instead. It's like what you get for being. Having male dominated industries that do gossip. Hello. That is a woman's sport. That is a woman's sport. Yeah.

Kyle [01:33:06]:

Who. Wait, what did I just. I was going to say, okay, because I think it's, like, for revenge and for fun. You. Yes, that. I think that PR teams have seen the power of virality with blind. Like, especially with my account. We saw Sophie Turner and Joe Jonas's divorce.

Kyle [01:34:12]:

Started my DMS in July. Being like A PR war on Sophie Turner to me. Flipping that. And, uh uh, baby, I'm going to battle for the Queen of the North. And I shared all of Joe Jonas's blind items. So I think the power of blind items has been proven. And the lack of virality of TMZ headlines and page six. No one respects those mainstream media articles anymore or those journalists anymore.

Kyle [01:34:38]:

They don't print news, so they come to the blindness because you and I do it better than TMZ does. It was peer pressure. Yeah, my fall. Know what? It is because of you. That's what leaks you it. But didn't start. Didn't they split on August 15? Or, like, that's where. Or did we.

Kyle [01:36:07]:

Because I like. Okay. Oh, no. But I'm just saying because I'm, like, a little blacked out on July and August and September, because I know he filed for divorce on September 5. And I told my followers they were splitting before it was in the press. So that's where. I don't know, when the mainstream media told everyone. Yeah.

Kyle [01:36:36]:

Mmm. Yeah. Hating women. Hating women. Yeah. No, and it. And that's why I dropped my blind item deep dive on Joe Jonas on that Sunday. And do you see how effective it was? Boom.

Kyle [01:37:29]:

I was. Yep. Yes, we were. Yeah. No, because my followers were saying, Molly, can you confirm what Kyle said? And they were coming up to me, and they were like, Molly said, this is true. Keep going. Yeah. And I said, I'm shutting this the fuck down.

Kyle [01:38:05]:

I'm shutting this the fuck down. But it was after he filed for divorce, when I also said this was so weird. And that's when I came out with the story of. They had someone come to me in July, back in July, priming me, prepping me, starting with this back in July. And that's where I think. I think that. I mean, not to give myself too much credit, but social media turned instantly because I'm like, you guys know, listen, two months ago, someone reached out to me to try and make this a thing. Yeah.

Kyle [01:39:25]:

Yes, I remember. But that's where, Molly, this is where I do give you credit, because I think that together, we worked really well, because you nibbed the PR spin in the butt where you were like, this is the playbook also, you know, public divorces. You know, PR for divorces. And that's where you said, the side that's silent is because they have nothing to hide. They're not compensating. They don't have to create the narrative because the narrative already exists for them. Yes. Your front end.

Kyle [01:40:23]:

Yeah. And they're like, what happened? Why did Joe's PR campaign fail? Yeah. That's why I said, PR firms and publicists need to consult with me. Because it's just like. And that's where it's like, I see it from the front end. Like, the tired writing, the tired terms, where it's like, you need to hire better writers if you're going to spin a PR narrative. It's also the same. You can't do the same PR spin that worked in 2005.

Kyle [01:41:00]:

It's not going to work in. It's 2023. And it's also not people need to realize that this is an ever evolving, ever changing territory now. Okay. With AI coming in. Okay, dude. Ai. I hope publicists are prepared for the headache that AI is going to fucking deliver them, because Hollywood's scared.

Kyle [01:41:19]:

No, publicists should be more scared right now, but that the PR spin is going to change three years from now. I think it's heavily dependent on where the influence is coming from on social media for that particular. So, like, if you're looking for white supremacy influence, go to X. If you want to be radicalized or join up. But it's like, if you want to be a swifty and also learn about Sophie Turner, you go to TikTok, right? Because I feel like we've created. There are a lot of more pro women communities. If you want to just be misogynist and draw dicks on Britney Spears's face, listen to the Press Hill podcast. But if you want to actually have discussions and educate, then you go to just.

Kyle [01:42:04]:

But that's now, too. That could change three years from now. It used to be YouTube, you know? Yeah. Shout out to Elon Musk for making TikTok the most important app, you know? But also, what they're gravely miscalculating is that there is no trust for them. People do not trust peopLe. They trust a celebrity more than they trust their publicist. You know what I mean? But people don't trust celebrities in general. And so.

Kyle [01:42:47]:

God, I don't want to even say all my ideas because they're so valuable. And I want to watch all the publicists who don't consult with me suffer and burn and crash so quickly. Okay, yeah, we'll do it together. Yeah. A narrative. Yeah. Literally, it'll be like the billion dollar PR playbook. I'm not even kidding, Molly.

Kyle [01:43:14]:

The way I've been able. Like, can this be off the record? The way I've been able to manipulate situations just by my platform? It's insane. It's insane not to like, too many, but the Sophie Turner stuff, I've seen the reverberations around the Internet, and Sophie did see my TikToks, allegedly. Okay. And, like, that's why she was so silent. She didn't just fucking say anything. It. Yeah, but you.

Kyle [01:43:46]:

No, but, you know, but you. You do, like having, like, having our collaboration, but you do bring credibility to me because people are like, oh, no, she. Like, they've been like, oh, and you have. That. Everyone thinks that we're on the same team together. Like, we work on a team together. I'm like, okay, yeah, I know, but they think that you're my publicist. It's kind of funny.

Kyle [01:44:04]:

I just go with it. I'm like, yeah, Molly. Yeah. Or they think that we work for the same agency. It's very bizarre. But that's how little people. Yes, yes. Don't you.

Kyle [01:44:15]:

That I'm like, you think I'm an industry plant. I'm. That was. But it was. Honestly, I can see the shift. And also, everyone all of a sudden cares about blinding him because Joe Jonas's PR, like, is it known around the PR industry that his campaign failed so miserably? And that was the first time where a man had tried that massage. I've never seen something fail so fucking miserably. No.

Kyle [01:44:50]:

And it was just. It was a spectacular. I've never seen. But it was like. It started with the. Not like, the fact that they also. It was at a certain point, I guess they thought that they're like. Instead of kept saying, whenever you're comfortable to report on it, take your time, report on it.

Kyle [01:45:12]:

The point is, I never got comfortable, and they trusted that I would just report on it. It's like, no, that's the other thing is that they miscalculated how many other things I have to report on where it's like, no. And this is what I talked about on another interview, that I'm not a starfucker, I'm not a fan or stand up celebrities, because I get so many DMs from influencers and other people that wanted to get followers so they could go to the same watering hole as a celebrity and fuck one of them. And then they come running to me afterwards, Kyle, I fucked this celebrity, and he's married and has a. And I'm like, okay, you're not a celebrity. Why would I report on you getting fucked? Like you being dumb? Do you know any blind items? I've read about this one celebrity having one night stands while married. You are literally the 6486th girl. Okay.

Kyle [01:46:00]:

But it's just interesting because so many people. Wait, I forgot. Sorry. I just like ADHD out. Yeah, it was just like that. People want to get in with celebrities. To get in with celebrities. I want nothing to do with them.

Kyle [01:46:20]:

I just want to know all their business and tell everyone about it. You know what I mean? I'm so dangerous. People think I'm so dangerous because I can be bought. Kim Kardashian. Literally send me $5 million, and I will never say anything bad about your family ever again. Period. I can be bought. But the thing is, I don't want to be in with celebrities.

Kyle [01:46:39]:

I don't want to be a celebrity. I just want to talk shit and tell the truth. Yeah, you're an academic, but you're. Yeah, you. Yeah, well, it's kind of like you're more academic about it, is what I'm saying. Your job isn't to manipulate the masses. Your job is to clean up. It's to say that manipulation sucked.

Kyle [01:47:18]:

Yes. And I think that that's what the miscalculation with me is. And I also, like, people are like, oh, you just did this for use? And I'm like, no, I literally share every blind item I get or every blind item that I find interesting enough to share or appropriate enough. You know what I mean? But it's all for literally. I think everyone underestimates the fact that I get off to performing and entertaining. Like, my entire life. I was always an athlete because I loved performing on the field. Dads used to come watch me because I would get in fistfights with everyone because it was entertainment.

Kyle [01:47:56]:

So that's what people like. What I'm getting out of this is I don't want to bang a celebrity. I want to entertain the masses. And nothing is more entertaining than talking shit about rich people. It. Yeah. Sorry. So sorry.

Kyle [01:48:19]:

That was, like, 3 hours. I'm getting one. Yeah. It's not, like, active yet. Yeah, it. On the Patreon. Oh, is it good? It was good. Okay, well, I'm asking you as, like, a friend, as, like, a coworker almost, because the problem with me is I can't shut the fuck up.

Kyle [01:49:06]:

I will talk, talk and talk. That's why I have to be like, don't ask me about Israel Palestine, because I will talk about. You know what I mean? Oh, sorry. Yeah, I'm just going to literally, like, anytime someone asks me if Taylor Swift and Travis Kelsey are PR, I'm going to be like, did you pay for Molly McPherson's Patreon yet? Yeah. Do you want to do the Sophie Joe behind the like? But just in general, this went well. Molly, I got one question for you. You want more? I'll give you more. TikTok at the Kyle Marissa, and my Instagram at the Kyomissa underscore.

Kyle [01:50:48]:

You wanted more. I gave you more. Both. Okay, bye.

Indestructible PR Podcast with Molly McPherson

267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth

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