The Business of Thinking Big
First Launch Success with Carla Catherwood
You have a roster of dream clients and a calendar that’s booked solid… but you’re nowhere near the revenue goal that you’ve been dreaming about. So, what now?
The truth is that a 1:1 business model can only take you so far (no matter how amazing the service you provide may be). In order to take their businesses to the next level, coaches and consultants MUST learn how to scale beyond 1:1 services while maintaining the quality of their offer — and a great way to do that is through a killer 1:many offer.
Executive & Mindset Coach Carla Catherwood is a mover, shaker, and facilitator who helps her clients discover their unique business blueprint. In this episode of The Business of Thinking Big, she shares how she scaled her business through her first powerful group program! Listen in as we explore how she navigated her transition to 1:many and how her highly successful career in dance helped her master the steps to entrepreneurship. If you want to break through your revenue ceiling, then it’s time to switch things up. Let’s get started!
In this episode, you’ll discover:
- How Carla got clear on her goals and best next steps when creating her group program
- The reasons behind the price point Carla chose (and why group pricing should stand apart from 1:1 pricing)
- Why smart coaches join a group program before creating their own
Guest bio: With three decades as a movement teacher, creator and facilitator, and 20 years building businesses as an entrepreneur, Carla Catherwood has woven a unique path one step at a time. Now she helps her clients organize and scale their businesses to their own personal vision, all while ensuring they have the wherewithal to avoid burnout and create a sustainable path to growth and evolution.
Timestamps:
00:34 Intro
01:34 Meet Carla Catherwood
03:38 Road to A-Players
07:09 Why join a group program?
09:30 Why create a group program?
12:12 90-day goal
15:51 Pricing & framework
21:25 Launching
25:14 Responding to hesitation
29:34 Selling a brand-new program
33:37 Mindset & goals
38:30 How it’s going
41:15 Support
44:10 Final thoughts
Links mentioned:
Carla Catherwood
https://carla-catherwood.mykajabi.com
Instagram: @carla_catherwood
A-Players Rapid Impact Business Coaching Experience
https://www.mamasandco.com/coaching
MamaCon
https://mamasandco.com/mamacon
—
Learn with me: Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
Podcasting support:
You have a roster of dream clients and a calendar that’s booked solid… but you’re nowhere near the revenue goal that you’ve been dreaming about. So, what now?
The truth is that a 1:1 business model can only take you so far (no matter how amazing the service you provide may be). In order to take their businesses to the next level, coaches and consultants MUST learn how to scale beyond 1:1 services while maintaining the quality of their offer — and a great way to do that is through a killer 1:many offer.
Executive & Mindset Coach Carla Catherwood is a mover, shaker, and facilitator who helps her clients discover their unique business blueprint. In this episode of The Business of Thinking Big, she shares how she scaled her business through her first powerful group program! Listen in as we explore how she navigated her transition to 1:many and how her highly successful career in dance helped her master the steps to entrepreneurship. If you want to break through your revenue ceiling, then it’s time to switch things up. Let’s get started!
In this episode, you’ll discover:
- How Carla got clear on her goals and best next steps when creating her group program
- The reasons behind the price point Carla chose (and why group pricing should stand apart from 1:1 pricing)
- Why smart coaches join a group program before creating their own
Guest bio: With three decades as a movement teacher, creator and facilitator, and 20 years building businesses as an entrepreneur, Carla Catherwood has woven a unique path one step at a time. Now she helps her clients organize and scale their businesses to their own personal vision, all while ensuring they have the wherewithal to avoid burnout and create a sustainable path to growth and evolution.
Timestamps:
00:34 Intro
01:34 Meet Carla Catherwood
03:38 Road to A-Players
07:09 Why join a group program?
09:30 Why create a group program?
12:12 90-day goal
15:51 Pricing & framework
21:25 Launching
25:14 Responding to hesitation
29:34 Selling a brand-new program
33:37 Mindset & goals
38:30 How it’s going
41:15 Support
44:10 Final thoughts
Links mentioned:
Carla Catherwood
https://carla-catherwood.mykajabi.com
Instagram: @carla_catherwood
A-Players Rapid Impact Business Coaching Experience
https://www.mamasandco.com/coaching
MamaCon
https://mamasandco.com/mamacon
—
Learn with me: Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
Podcasting support: