The Business of Thinking Big
How to Dominate your Niche with Felicia Rolmero
Are you owning your niche? If you aren’t exactly sure how to answer that question, you’re not alone. Many business owners struggle to even identify their niche, let alone own it! But in a world where customers have a wealth of choices at their fingertips, we need to learn how to really stand out and dominate our niches.
In this episode of The Business of Thinking Big, I sit down with the amazing Fitness & Wellness Business Coach Felicia Romero to dive deeply into the concept of niching down: what it means, why the business gurus keep talking about it, and how it will help you attract your people.
During this juicy conversation, we explore how a scarcity mindset and FOMO can keep your niche broader than it should be — and how to narrow in on the zones of genius that will help you activate your best-fit audience!
In this episode, you’ll discover:
- The incredible benefits of choosing to be a specialist rather than a generalist
- How to tap into the emotional needs of your clients and infuse it into your messaging with authenticity
- How to balance authenticity with authority in your thought leadership
Guest bio: Felicia Romero is a top Fitness & Wellness Business Coach, the founder of the 10k Accelerator and Luna True Nutrition, the host of the Hi Felicia podcast, an 8X fitness cover model, a gym owner for 12+ years, a serial entrepreneur, and an EXPANDER for women who dream of a bigger life!
Timestamps:
00:32 Meet Felicia Romero
04:24 The language of niching down
07:42 Specialist or generalist?
12:45 Niches aren’t forever
15:39 Tapping into the emotional side
17:32 Energy, embodiment & authenticity
20:55 Thought leadership & social media
27:45 Balancing authenticity with authority
30:04 Lori Harder story
36:21 Amy Porterfield story
41:00 Collaboration
42:21 Energy management
47:48 Final tips & conclusion
Links mentioned:
Felicia Romero
Instagram: @feliciaromero
A-Players Rapid Impact Business Coaching Experience
Hi Felicia #310: The Secret to Your Next Level Growth w/ Lori Harder & Anette Oran
—
Learn with me: Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
Podcasting support:
Are you owning your niche? If you aren’t exactly sure how to answer that question, you’re not alone. Many business owners struggle to even identify their niche, let alone own it! But in a world where customers have a wealth of choices at their fingertips, we need to learn how to really stand out and dominate our niches.
In this episode of The Business of Thinking Big, I sit down with the amazing Fitness & Wellness Business Coach Felicia Romero to dive deeply into the concept of niching down: what it means, why the business gurus keep talking about it, and how it will help you attract your people.
During this juicy conversation, we explore how a scarcity mindset and FOMO can keep your niche broader than it should be — and how to narrow in on the zones of genius that will help you activate your best-fit audience!
In this episode, you’ll discover:
- The incredible benefits of choosing to be a specialist rather than a generalist
- How to tap into the emotional needs of your clients and infuse it into your messaging with authenticity
- How to balance authenticity with authority in your thought leadership
Guest bio: Felicia Romero is a top Fitness & Wellness Business Coach, the founder of the 10k Accelerator and Luna True Nutrition, the host of the Hi Felicia podcast, an 8X fitness cover model, a gym owner for 12+ years, a serial entrepreneur, and an EXPANDER for women who dream of a bigger life!
Timestamps:
00:32 Meet Felicia Romero
04:24 The language of niching down
07:42 Specialist or generalist?
12:45 Niches aren’t forever
15:39 Tapping into the emotional side
17:32 Energy, embodiment & authenticity
20:55 Thought leadership & social media
27:45 Balancing authenticity with authority
30:04 Lori Harder story
36:21 Amy Porterfield story
41:00 Collaboration
42:21 Energy management
47:48 Final tips & conclusion
Links mentioned:
Felicia Romero
Instagram: @feliciaromero
A-Players Rapid Impact Business Coaching Experience
Hi Felicia #310: The Secret to Your Next Level Growth w/ Lori Harder & Anette Oran
—
Learn with me: Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
Podcasting support: