The Business of Thinking Big
How to Qualify a Lead
When it comes to lead generation, quantity can be great, but ultimately quality is by far the most important factor. The truth is that not all leads are created equal and there will only be a select few people that will be an ideal fit to work with you. If your marketing and sales strategies aren’t hitting the mark, it can take a lot of sifting through unqualified leads to find those diamonds in the rough!
When you chase every lead that comes through or say YES to working with the wrong people, you can wind up having less time for your dream clients, experiencing unnecessary stress, or even getting negative reviews — so let’s work on identifying and closing your best-fit leads!
This episode of The Business of Thinking Big is packed with golden nuggets that will help you focus your sales energy on getting fully booked with the clients you’re meant to serve in your business. Press play to learn the three different types of leads that you’ll encounter in your business, how to identify their position in the customer journey, and how to provide what they need from you when they need it.
In this episode, you’ll discover:
- Which leads you should (and shouldn’t!) spend your valuable time and energy on
- How to cultivate your own qualified warm leads list
- How to use your discovery calls to qualify leads — and the biggest questions you need to ask!
Timestamps:
00:32 Intro
02:57 The 3 lead buckets
07:15 Cold leads
10:00 Warm & hot leads
12:00 Qualifying leads through discovery calls
14:34 What is their need?
17:03 What’s their timeline?
20:55 What is their budget?
23:15 Is it a personality fit?
25:27 Challenge
26:53 Conclusion
Links mentioned:
A-Players Rapid Impact Business Coaching Program
The Business of Thinking Big #30: How to Deal with Dry Spells
—
Learn with me: Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: mamasandco.com
Instagram: @mamasandco
Podcasting support:
When it comes to lead generation, quantity can be great, but ultimately quality is by far the most important factor. The truth is that not all leads are created equal and there will only be a select few people that will be an ideal fit to work with you. If your marketing and sales strategies aren’t hitting the mark, it can take a lot of sifting through unqualified leads to find those diamonds in the rough!
When you chase every lead that comes through or say YES to working with the wrong people, you can wind up having less time for your dream clients, experiencing unnecessary stress, or even getting negative reviews — so let’s work on identifying and closing your best-fit leads!
This episode of The Business of Thinking Big is packed with golden nuggets that will help you focus your sales energy on getting fully booked with the clients you’re meant to serve in your business. Press play to learn the three different types of leads that you’ll encounter in your business, how to identify their position in the customer journey, and how to provide what they need from you when they need it.
In this episode, you’ll discover:
- Which leads you should (and shouldn’t!) spend your valuable time and energy on
- How to cultivate your own qualified warm leads list
- How to use your discovery calls to qualify leads — and the biggest questions you need to ask!
Timestamps:
00:32 Intro
02:57 The 3 lead buckets
07:15 Cold leads
10:00 Warm & hot leads
12:00 Qualifying leads through discovery calls
14:34 What is their need?
17:03 What’s their timeline?
20:55 What is their budget?
23:15 Is it a personality fit?
25:27 Challenge
26:53 Conclusion
Links mentioned:
A-Players Rapid Impact Business Coaching Program
The Business of Thinking Big #30: How to Deal with Dry Spells
—
Learn with me: Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: mamasandco.com
Instagram: @mamasandco
Podcasting support: