The Color Authority™
Welcome to The Color Authority™, the podcast that dives deep into the fascinating world of color design and trends, hosted by none other than Judith van Vliet, your guide to unlocking the full potential of color in your life and business.
In each episode, we explore the profound influence of color on our daily lives, delving into its psychological and emotional impact. From the way color shapes our moods and perceptions to its role in sparking inspiration and creativity, we uncover the myriad ways in which color permeates every aspect of our existence.
But it's not just about understanding color; it's about harnessing its power to enrich our lives. Join us as we discuss practical strategies for bringing more color into your life, whether it's through your wardrobe, home decor, or branding choices. And we'll help you navigate the vast spectrum of colors to find the ones that resonate most with you, empowering you to express yourself authentically through color.
Ever wondered how color trends emerge and evolve? We've got you covered. Learn about the fascinating process behind color forecasting and trend prediction, and gain insights into the factors that shape the colors we see dominating the runway, interior design, and product development.
Through engaging discussions, expert interviews, and captivating stories, The Color Authority™ promises to be both informative and entertaining. So whether you're a seasoned color enthusiast or just starting to explore the wonders of color, tune in to discover the transformative potential of this ubiquitous yet often overlooked aspect of our world.
Join Judith van Vliet and her global network of color experts on a journey to unleash the power of color in your life and business. Because when it comes to color, there's always more to learn, explore, and be inspired by. Welcome to The Color Authority™!
The Color Authority™
Customer Chemistry with Anja Gaede
A fascinating talk about Scandinavian colors and trends, how different these are from colors in other parts of the world, how sustainability and regenerated materials are taking over the world of not just fashion and interior design, but also other industries. Anja moreover explains how our personal preferences, our taste, is related to our very own chemistry.
Anja Bisgaard Gaede, the founder of SPOTT, has an MA degree in communication and specialised in fashion, consumerism, and experience economy. Besides numerous presentations, product development cases, strategy sessions and consultations over the past 14 years, she has also published the Danish book Skab god kemi med dine kunder – oplevelsesøkonomi i detailhandlen (Customer Chemistry – experience economy in retail) and edited the anthology Fashion Film and Transmedia.
SPOTT trends & business provides Scandinavian lifestyle brands with consumer insight, trend and colour forecast for spot on business development. SPOTT creates the essential links between future trends, consumer behavior and business. This calls for a new and innovative approach where neuroscience, trend forecasting and commercial experience is combined in turning trends into business for Scandinavian lifestyle clients. They range from fashion and design companies, city development, creative colleges, retail, lifestyle organisations and media companies.
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