Building the Backend: Data Solutions that Power Leading Organizations
Reverse ETL with Hightouch
Jun 15, 2021
Season 1
Episode 17
Travis Lawrence
In this episode, we speak with Tejas Manohar, Co-Founder of Hightouch, a leading Reverse ETL platform. That syncs data from your warehouse or lake back into tools your business teams rely on.
Top 3 Value Bombs:- Organizations should be sending more holistic customer data back into their marketing solutions.
- Reverse ETL is the process of creating pipelines to extract data from the warehouse/lake and move back into operational components.
- Utilize CDC when extracting data to minimize the impact to your source system.