Juan Mendoza is a Senior Customer Strategist at The Lumery. He analyses marketing, data, and technology trends for some of the most well-known Australian and global brands. In this episode, we talked about marketing attribution, the billion-dollar attribution software industry and why after all the interest and investment behind it, attribution still feels like a mystery.

Links in the episode:

• https://www.linkedin.com/in/juan-mendoza-2b3a63a4/
• https://www.themartechweekly.com/
• https://anchor.fm/juan-mendoza93/
• https://twitter.com/JU4NMEND0Z4

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