No Hacks: Web Strategy for the AI Age
Your next million website visitors won't be human. Are you ready?
And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is the podcast for SEO, CRO, and web professionals navigating this shift. Each week we explore what breaks, what works, and what to do about it before it becomes impossible to ignore.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohackspod.com/subscribe
No Hacks: Web Strategy for the AI Age
130: Test and Learn Community Mentorship Summit with Kelly Wortham and Matt Gershoff
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Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship.
The conversation covers the upcoming TLC Mentorship Summit at Experimentation Elite in Birmingham, UK. Kelly gives us a sneak peek into the summit’s format, which flips traditional roles by putting mentees in the spotlight and allowing them to receive live guidance from industry giants.
Kelly and Matt share their passion for fostering growth and learning within the digital optimization space. Kelly introduces us to the vibrant TLC community, a thriving network of over 1,500 members from beginners to seasoned industry leaders, all committed to sharing knowledge and best practices without any commercial interference.
Matt discusses Conductrics's unique approach to experimentation and optimization, emphasizing the importance of service and empathy in technology solutions. He explains how their philosophy aligns with TLC's mission, making them a proud sponsor of the TLC Mentorship Summit.
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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