No Hacks: The Mindset Behind Digital Optimization and Growth
Welcome to No Hacks, the podcast where expertise meets creativity to revolutionize digital experiences. Hosted by industry veteran Slobodan (Sani) Manić, this engaging series tackles marketing, conversion rate optimization (CRO), and user experience (UX) without relying on gimmicks or shortcuts.
In each episode, join Slobodan as he engages in candid conversations with top leaders and innovators from tech, business, and design fields. Discover real stories, lessons learned, and breakthrough moments that highlight how to create impactful and transformative online experiences.
No Hacks goes beyond traditional best practices, challenging the status quo by exploring the psychology behind what truly works. Delve into real-world case studies and explore innovative strategies that push the limits of possibility in the digital landscape.
If you are a developer, designer, marketer, or a digital enthusiast, No Hacks provides smart, thoughtful strategies for long-term success. Learn to think differently, innovate creatively, and build meaningful digital experiences.
No shortcuts, just expert insights and genuine solutions. Subscribe now to join us one episode at a time as we unravel the true elements of designing transformative digital experiences.
Two Formats, One Mission:
🎙️ No Hacks Podcast (long-form interviews) – In these seasonal episodes, I sit down with top experts in marketing, tech, and business to discuss the principles and stories behind successful optimization. We go beyond the surface to explore what really works—and why, on Wednesdays.
🍪 No Hacks Snacks (short-form insights) – Need quick, actionable advice? These under-10-minute episodes deliver practical tips and insights from a wide range of guests, on Mondays and Fridays.
Subscribe and join No Hacks on this journey to make the internet a better, more thoughtful place, one episode at a time.
No Hacks: The Mindset Behind Digital Optimization and Growth
The Perfect Pricing Formula with Deborah O'Malley
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make or break a product's success in the market.
Our discussion kicks off with an exploration of how luxury brands versus fast fashion brands use pricing strategies to shape consumer behavior. Deborah explains that the essence of pricing isn't just about the actual cost but how you present that cost to the consumers.
The conversation also covers the concept of "anchoring" in pricing strategies—setting a reference price point that customers use to gauge the value of other options. Deborah provides actionable advice on how businesses can apply this to optimize their pricing tables, suggesting that presenting prices from high to low can significantly influence customer choices by making lower-priced options appear more attractive after seeing the high price first.
Lastly, Deborah introduces us to her digital platform, GuestTheTest, a resource for experimenters and A/B testers looking for inspiration and validation for their test ideas. This platform offers hundreds of A/B testing case studies and analysis to anyone interested in enhancing their marketing strategies through tested and proven methodologies.
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