No Hacks: The Mindset Behind Digital Optimization and Growth
Welcome to No Hacks, the podcast where expertise meets creativity to revolutionize digital experiences. Hosted by industry veteran Slobodan (Sani) Manić, this engaging series tackles marketing, conversion rate optimization (CRO), and user experience (UX) without relying on gimmicks or shortcuts.
In each episode, join Slobodan as he engages in candid conversations with top leaders and innovators from tech, business, and design fields. Discover real stories, lessons learned, and breakthrough moments that highlight how to create impactful and transformative online experiences.
No Hacks goes beyond traditional best practices, challenging the status quo by exploring the psychology behind what truly works. Delve into real-world case studies and explore innovative strategies that push the limits of possibility in the digital landscape.
If you are a developer, designer, marketer, or a digital enthusiast, No Hacks provides smart, thoughtful strategies for long-term success. Learn to think differently, innovate creatively, and build meaningful digital experiences.
No shortcuts, just expert insights and genuine solutions. Subscribe now to join us one episode at a time as we unravel the true elements of designing transformative digital experiences.
Two Formats, One Mission:
🎙️ No Hacks Podcast (long-form interviews) – In these seasonal episodes, I sit down with top experts in marketing, tech, and business to discuss the principles and stories behind successful optimization. We go beyond the surface to explore what really works—and why, on Wednesdays.
🍪 No Hacks Snacks (short-form insights) – Need quick, actionable advice? These under-10-minute episodes deliver practical tips and insights from a wide range of guests, on Mondays and Fridays.
Subscribe and join No Hacks on this journey to make the internet a better, more thoughtful place, one episode at a time.
No Hacks: The Mindset Behind Digital Optimization and Growth
Simplifying CRO with Gerda Vogt-Thomas
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm excited to welcome Gerda Vogt-Thomas, a conversion optimization expert from Koalatative and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Gerda shares insights on data dictionaries, her evolving perspective on A/B testing and experimentation, and the importance of the Women in Experimentation Summit.
We get into the significance of data dictionaries for marketing teams, detailing how they simplify tracking and analyzing key metrics. Gerda explains how a well-documented data dictionary can enhance experimentation programs, making them more efficient and effective. Additionally, she discusses the challenges and rewards of speaking at the summit, highlighting the event's meticulous organization and diverse speaker lineup.
Gerda also reflects on her experiences with conversion rate optimization over the past seven years, discussing the pros and cons of sliders, the evolving role of CRO professionals, and the critical importance of collaboration with company leaders. She shares her thoughts on the future of CRO, envisioning a shift towards freelance and small agency roles to meet the dynamic needs of businesses.
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