146: Starting a CRO Program with Haley Carpenter Artwork

No Hacks: Optimising the Web for AI Agents

Your next million website visitors won't be human.

And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.

No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.

Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).

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No Hacks: Optimising the Web for AI Agents

146: Starting a CRO Program with Haley Carpenter

May 30, 2024 • Slobodan (Sani) Manić • Episode 146

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization.

We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO program. Haley also discusses common misconceptions, the role of culture in CRO, and offers practical advice for businesses of all sizes.

If you want to learn about the "real CRO" this episode i for you. It will help you understand how to improve your online experiences through effective CRO strategies.

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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.