No Hacks: The Mindset Behind Digital Optimization and Growth
Welcome to No Hacks, the podcast where expertise meets creativity to revolutionize digital experiences. Hosted by industry veteran Slobodan (Sani) Manić, this engaging series tackles marketing, conversion rate optimization (CRO), and user experience (UX) without relying on gimmicks or shortcuts.
In each episode, join Slobodan as he engages in candid conversations with top leaders and innovators from tech, business, and design fields. Discover real stories, lessons learned, and breakthrough moments that highlight how to create impactful and transformative online experiences.
No Hacks goes beyond traditional best practices, challenging the status quo by exploring the psychology behind what truly works. Delve into real-world case studies and explore innovative strategies that push the limits of possibility in the digital landscape.
If you are a developer, designer, marketer, or a digital enthusiast, No Hacks provides smart, thoughtful strategies for long-term success. Learn to think differently, innovate creatively, and build meaningful digital experiences.
No shortcuts, just expert insights and genuine solutions. Subscribe now to join us one episode at a time as we unravel the true elements of designing transformative digital experiences.
Two Formats, One Mission:
🎙️ No Hacks Podcast (long-form interviews) – In these seasonal episodes, I sit down with top experts in marketing, tech, and business to discuss the principles and stories behind successful optimization. We go beyond the surface to explore what really works—and why, on Wednesdays.
🍪 No Hacks Snacks (short-form insights) – Need quick, actionable advice? These under-10-minute episodes deliver practical tips and insights from a wide range of guests, on Mondays and Fridays.
Subscribe and join No Hacks on this journey to make the internet a better, more thoughtful place, one episode at a time.
No Hacks: The Mindset Behind Digital Optimization and Growth
Empowered Teams Model in Experimentation with Lukas Vermeer
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from four to thirty people and became the first Director of Experimentation at the company.
Join us as Lukas shares his insights on why the experimentation culture is so strong in the Netherlands, the challenges and benefits of the empowered teams model, and his journey from Booking.com to Vista. He also discusses his advocacy for making A/B testing accessible to people from various backgrounds. Expect to learn about building effective teams, fostering a culture of experimentation, and why sometimes, the best approach is to think outside the box.
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