No Hacks: Web Strategy for the AI Age
Your next million website visitors won't be human. Are you ready?
And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is the podcast for SEO, CRO, and web professionals navigating this shift. Each week we explore what breaks, what works, and what to do about it before it becomes impossible to ignore.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation (AXO).
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No Hacks: Web Strategy for the AI Age
151: Empowered Teams Model in Experimentation with Lukas Vermeer
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Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from four to thirty people and became the first Director of Experimentation at the company.
Join us as Lukas shares his insights on why the experimentation culture is so strong in the Netherlands, the challenges and benefits of the empowered teams model, and his journey from Booking.com to Vista. He also discusses his advocacy for making A/B testing accessible to people from various backgrounds. Expect to learn about building effective teams, fostering a culture of experimentation, and why sometimes, the best approach is to think outside the box.
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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