35: Why Digging Into Analytics Will Help Your Paid Media Strategy With Blake Strozyk

No Hacks: Optimising the Web for AI Agents

No Hacks: Optimising the Web for AI Agents
35: Why Digging Into Analytics Will Help Your Paid Media Strategy With Blake Strozyk
Oct 12, 2021 Episode 35
Catherine Quiambao and Slobodan Manic


Blake Strozyk is a Performance Marketing Manager at Refine Labs where he oversees several high-growth B2B SaaS company accounts. In this episode, we discussed how to ensure that your paid media drives quality traffic and essentially pipeline. Blake shared the key metrics to look into and how digging into Google Analytics can help make your PPC and paid social strategy more effective.

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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.