Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
08 - M&As in the AdTech, Marketing & Agency Industry | Frank Kluge & Zoja Paskaljevic
This episode is special: we have 2 guests, the masters in their field.
Zoja Paskaljevic & Frank Kluge are both digital advertising 'giants' in Europe. After working together at the Dentsu Aegis Network Germany as CEO and CFO, they started consulting in and for companies in the marketing, AdTech, and Agency fields, with a strong focus on mergers and acquisitions. They currently collaborate at [kluge|beratung].
They talked us through the complex and ever-changing process of mergers & acquisitions, both from the sell and buy-side perspectives. They gave their valuable insights regarding who of the players are seeking acquisition opportunities, what makes a company attractive as an acquisition target, and much more.
Tune in if you're an agency or AdTech company owner, work for one, or are just interested in the digital marketing market. There is so much to learn from Zoja & Frank. If you have questions or want to share your opinion, join us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_agencies-onlinemarketing-adtech-activity-6953249199593287680-5UDD.
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
