Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei
#IndieAdTalks with our Programmatic Lead Manuela Maftei.
We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market.
As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences for different digital advertising campaigns.
Who did we mention in addition? Google & DV360, Amazon DSP, The Trade Desk (TTD), and Active Agent (Virtual Minds). We even made a bold prediction about Adform.
Tune in to get inspired about the upcoming opportunities as a result of this deal, and share your thoughts with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6960124462046322688/
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
