Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo
Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry.
To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP.
We considered the advertisers' point of view and how they should be looking at media buying, KPIs, and the difference between DSP offerings. We also discussed the technical perspective of niche DSPs and which unique features and capabilities they need to be attractive as a user-acquisition solution for the gaming industry.
Pau shared his insights on these topics and why supply path optimization (SPO) is essential. He also has a crucial tip for game developers when onboarding a new DSP.
If you're interested or responsible for revenue growth and user acquisition in the gaming industry, you're just generally curious about these kinds of digital marketing topics, this episode has really valuable insights for you. Join the discussion on LinkedIn and share your experience with us:
https://www.linkedin.com/feed/update/urn:li:activity:6982965243685576704
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
