Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
02 - The Role of Advertising in the Ad-Blocker Era | Rotem Dar
One of the digital world's biggest dilemmas is internet users being annoyed by ads, but ads being necessary to the survival of the free web.
That is why in this episode, live from Tel Aviv, we had a much-needed conversation with Rotem Dar - Director of Media Operations at Eyeo - about the ad's role in an era of ad-blockers, first-party data hunting, and data-collection consent. Rotem gives us a new point of view on the future of programmatic advertising, both for advertisers and publishers.
It doesn't matter if you are on the advertiser's or publisher's side. This episode is full of valuable insights you should not miss! Let us know your experience on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
