#4 - Scaling DTC Jewelry from $40k to $1M in a Year w/ Tyler Berglund
Growth & Greatness eCommerce Podcast
Chapters
0:00
Episode Intro
0:27
Introduction of guest Tyler Berglund
4:30
Client case study - what were the strengths and growth opportunities of Tyler's client?
12:34
Testing phase of ads & creatives to scale a brand
22:32
What are the challenges & strategy shifts in scaling a brand for growth?
37:39
What are the other channels that can be used to test out strategies for scaling?
42:36
Spotlight on TikTok: what are some creative strategies working well on the new platform?
47:20
How did the brand evolve in the face of growth potential and consumer demand?
50:21
What are the challenges and the roadmap for the future of the brand look like?
56:10
Quick-fire questions & recommendations for eCommerce brands
59:35
Episode Outro
More Info
Growth & Greatness eCommerce Podcast
#4 - Scaling DTC Jewelry from $40k to $1M in a Year w/ Tyler Berglund
Mar 03, 2021 Season 1 Episode 4
Right Hook Digital

In this episode, we are joined by Tyler Berglund, Senior eCommerce Strategist at Right Hook, as we get into a fantastic chat about how he helped scale a client in the DTC jewelry segment from $40K to $1M in just a year. 

We delve into how Tyler found Right Hook, how he collaborates and communicates with the brand owners to continue scaling up the brand, and the strategies it took to grow the business as well as engage their community into becoming active ambassadors for the brand. We also discuss how other strategies and platforms, particularly the fast-rising TikTok, can help your eComm brand grow and reach new customers if you know how to use it. You definitely don’t want to miss this conversation! 

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Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!