#14 - Email Marketing & Building a Retention Ecosystem to Drive More Product Conversions w/ Dan Nikas
Growth & Greatness eCommerce Podcast
Chapters
0:00
Episode Intro
0:27
Introduction of guest Dan Nikas
15:53
Establishing an email marketing system and fortifying it through 2020 (COVID-19 pandemic, iOS14.5 ATT implementation)
24:24
Back-end strategies to employ in your business
35:20
Advanced email segmentations to explore
45:34
Measuring the AOV of a customer and their likelihood of repeat purchases
57:38
Email marketing tactics you can use to avoid leaving money on the table
59:24
Updates on iOS15 & its Impact on Email Marketing
1:01:10
Biggest opportunity in retention marketing space for 2022
1:08:34
Episode Outro
More Info
Growth & Greatness eCommerce Podcast
#14 - Email Marketing & Building a Retention Ecosystem to Drive More Product Conversions w/ Dan Nikas
Dec 09, 2021 Season 1 Episode 14
Right Hook Digital

While email marketing presents a lot of opportunities for retention and community-building, it can be a daunting aspect to implement for those who are just starting out or trying to scale their business. In this new episode, Scott & Ray have a chat with Dan Nikas, CEO & Co-Founder of Elite Brands & Gearbunch, to discuss all things email marketing and the intricacies of putting back-end systems for your business. 

Dan drops some knowledge bombs on the back-end strategies that have worked for his brand, GearBunch, as well as his clients. He also breaks down the many fundamentals needed to set up your brand's email marketing system and the tactics you can use to ensure that your leads convert into customers. This episode also goes deep into the many segmentations and flows you can implement to further nurture and drive your customers into becoming repeat purchasers (and even brand ambassadors!)

Tune in as Dan also talks about new updates regarding Apple's iOS15 update, its impact on email marketing, and how email & retention marketing looms large over 2022 and beyond. A lot of brands are simply leaving money on the table by not having a sturdy and customer-friendly retention marketing system - listen in to gear up for your 2022 email marketing strategy! 

For more real-time updates, connect with Dan:

Platforms referenced in this episode: 

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Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!