We're thrilled to introduce our guest, Justin Judd, the VP of Sales at Chiirp, who is here to share his expertise on customer experience and the importance of standing out in a competitive marketplace. We dove deep into the core of customer experience, the power of automation, and the raw human element behind business operations.
3 Key Takeaways
Justin also dropped some gold on us about hiring A-players and being authentic in a saturated market.
A huge thank you to Justin for being real and providing value to all of us. And to our sponsors for making this episode possible!
Find Justin :
On The Web: https://chiirp.com/
E-mail: justin@chiirp.com
Linkedin: https://www.linkedin.com/in/justin-judd-b5052297/
Facebook: https://www.facebook.com/chiirp
Linkedin: https://www.linkedin.com/company/chiirp/
Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662
Sponsored By:
Chiirp: https://chiirp.com/hssr
Elite Call: https://elitecall.net
Free2Grow: https://www.free-2-grow.com/
On Purpose Media: https://onpurposemedia.ca
We're thrilled to introduce our guest, Justin Judd, the VP of Sales at Chiirp, who is here to share his expertise on customer experience and the importance of standing out in a competitive marketplace. We dove deep into the core of customer experience, the power of automation, and the raw human element behind business operations.
3 Key Takeaways
Justin also dropped some gold on us about hiring A-players and being authentic in a saturated market.
A huge thank you to Justin for being real and providing value to all of us. And to our sponsors for making this episode possible!
Find Justin :
On The Web: https://chiirp.com/
E-mail: justin@chiirp.com
Linkedin: https://www.linkedin.com/in/justin-judd-b5052297/
Facebook: https://www.facebook.com/chiirp
Linkedin: https://www.linkedin.com/company/chiirp/
Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662
Sponsored By:
Chiirp: https://chiirp.com/hssr
Elite Call: https://elitecall.net
Free2Grow: https://www.free-2-grow.com/
On Purpose Media: https://onpurposemedia.ca
Changing that perspective in your mind. When you're going through an experience will completely shift how you respond to that experience and what you learn from it.
Evan Hoffman:Hey, welcome back to another HVAC Success Secrets Revealed with Thaddeus and Evan. Today, we've got on Justin Judd. He is the VP of Sales and Partnerships at Chiirp, which is the ultimate automation and communication toolbox for home service companies. A fantastic episode today. I loved it. Thad, what were some of your favorite nuggets?
Thaddeus Tondu:I think when we look at this whole customer experience and the journey that goes in behind that of how you can match continuity and your branding to your website, to your form submit. But then more importantly, what we got really into is those key things after a form submit or after a phone call into the system. I think that was just a fascinating part of today's show.
Evan Hoffman:How about you, Justin?
Justin Judd:Yeah, touching on that. I love talking about the customer experience as well. I talked about it a little bit, but I just think with how competitive this industry is right now and with private equity coming into play and nothing against private equity, but private equity is here taking care of customers and staying top of mind is absolutely crucial. The more we can take care of customers, the more we can keep those customers around and the more long term opportunity it's going to create for our companies. On top of that, Yeah I like talking about the mental health stuff, guys people are hurting and people are uncomfortable to talk about it, and I think it's extremely important to be open about mental health in the workplace and just in general, everybody's going through things, and when we can be more open about it and just be vulnerable and authentic it really helps out a ton of people and they know that they're not alone. So those are a couple of things that I really liked from the episode.
Thaddeus Tondu:And thank you for sharing and being vulnerable on the episode, not once, but twice and they were both riveting and the first one super vulnerable and I really appreciate your rawness and your realness and your authenticity there and the second one right near the end of the show, I think a lot of people need to hear that message too, because it was super important and impactful in many different ways.
Justin Judd:Thanks.
Thaddeus Tondu:You're welcome.
Justin Judd:What about you, Evan?
Evan Hoffman:I mean, hard to follow that, especially when you gave it raw like that. But no, I really appreciated the value added conversation that we talked about where we went a little bit deeper on how can you go beyond the initial text messages, the initial emails. People are inundated with offers all the time. Everybody wants to sell, but nobody wants to provide value and we got into that a little bit in the discussion around how can you truly stand out as a home service provider in a comp competitive marketplace and be able to add more value than anyone else could possibly expect to do. Love that part of the conversation as well. Give the episode a listen. We want to hear your feedback as well. So leave it down in the comments. What was your favorite part of the episode and enjoy the show? Success secrets revealed with Thaddeus and Evan. Where we have good conversations with good people and any good conversation worth having is worth having drunk. It'll just be me and Thaddeus having a little drinky pee today.
Thaddeus Tondu:I got some tequila going. We live in my Mexico.
Evan Hoffman:There you go. He's cold, wintry Canadian days. I'm super stoked for this show. We got a good friend of ours, Justin Judd on the show. Justin, he's the VP of sales and partnerships at Chiirp, who happens to be one of our sponsors of the show, longtime friends. We've had Ryan on the show before in the past as well, and one, we really love the product. So that part's easy to, Justin is just a phenomenal dude. Every time that we show up to an event and he's there, big ass smile on his face and he's just having a great time. He's always the part of the party and what I love is one, he's easy to get along with, easy to have conversations with, easy to shoot the shit with, but the knowledge, the wealth of knowledge that he possesses every night that we've hung out. I think he's dropped some sort of knowledge bomb that just makes me think for four days afterwards. I'm super stoked for today's show.
Thaddeus Tondu:Your words are much kinder for him than I would have come up with because generally it's 12, 1 AM where we're thinking about the ideas and he doesn't drink anymore. So he's generally the level head of voice or reason for us. When we're at those events but again, super excited. Again, we've had, you mentioned, we've had Ryan on and I'm excited to unpack some of the knowledge that Justin brings to the table with what he's doing with Chiirp and what is leveraging his past experiences to really dive in and hone in on some of the conversations on some of the things that are impacting people today and hopefully giving I know he will give some actionable steps and tips to be able to help you overcome some of those challenges but today's episode would not be possible by our sponsors. Of course we already mentioned Chiirp we have Elite Call, Free 2 Grow and On Purpose Media and well since Chirp is here today, let's start with them first. So Chiirp is the you can transform your home service business. I was going to go our old one transform your home service business with Chiirp the ultimate automation toolbox, capture more leads, connect instantly and skyrocket your sales. They integrate seamlessly with platforms like ServiceTitan and HouseCall Pro. They offer automated texts, emails, and even ringless voicemails. Get your Google reviews, boosted customer loyalty with rehash programs. It goes on and on and on. Get in touch with them, schedule your demo today, schedule your demo today and get an exclusive 25 percent off your first three months by heading over to the link. chiirp.com/hssr.
Evan Hoffman:Love it. We also have Free 2 Grow, Free 2 Grow, Coach 2 Close. They are the same company and so they're co sponsoring the show. So Free 2 Grow, you unlock your personal, your full potential of your home service business with Free 2 Grow your go to partner for custom office solutions. We're more than just a service where you're dedicated team committed to elevating the way you change the way you manage customer interactions and CRM tasks. Their us based professionals will work directly in your CRM with a full service answering service. They are your CSR seamlessly managing your live calls, scheduling estimate appointments, capturing leads with efficiency and working directly in your CRM. Plus we've got your email and text communications covered as well, making sure that every message counts. With free to grow, you're not just streamlining your back office, but you're setting your business up for growth visit free-2-grow.com. For more information in the book, your demo today.
Thaddeus Tondu:Love that. All right. Have you ever thought about outbanding your databases to fill your dispatch boards with lucrative service and sales appointments and boost your memberships too? Cool. Well, enter in EliteCall, a US based call center that does just that. For over 20 years, their dedicated teams just don't make calls. They directly integrate appointments into your CRM and fill your dispatch boards. Don't let your competition get ahead. Let EliteCall connect with your customers first. Visit Elitecall.net to learn more.
Evan Hoffman:And in order to take advantage of all of these services, you got to get your phone to ring first, which is why we've got on purpose media, your go to home service marketing experts for everything website design, SEO, and PPC. You want a stunning user friendly website. We got you covered. Increase your visibility on the search engines. Got that too. Targeted traffic. With effective pay per click ads, definitely turn your presence into it on your online presence into a lead generation powerhouse visit onpurposemedia.ca to start your digital transformation.
INTRO:Welcome to HVAC success secrets revealed a show where we interview industry leaders and disruptors revealing the success secrets to create and unleash the ultimate HVAC business. Now your hosts Thaddeus and Evan.
Justin Judd:Evan, I'm not going to direct that right now, but I want to go ahead. thanks for the kind words, man. I genuinely appreciate that. We'll just leave that out of this one. What I really want to say is you guys are doing an awesome job with your podcast. I've been on a few different podcasts recently and just the setup that you guys have with it. Just that little video preview that just can't, I don't know, everything your guys are doing with it, you're doing a really good job. So shout out for putting that together cause I know that takes a lot of work.
Thaddeus Tondu:Appreciate it. Thank you so much and it's more over our team that does phenomenal things to be able to do that. It's not necessarily us. If trust me, if Evan were to create the video, it would be stick figures and pictures showing up and that would be about as much as he could do. I do be able to do a little bit more. I might be able to do moving stick fingers, but in flip book format.
Evan Hoffman:I would have the perfect idea for it and it would just sit there and never get done.
Thaddeus Tondu:That is true. That is true. hey man, I'm super excited to dive in with you today. I know that we've had lots of conversations over the years, lots of in person conversations, really a true shining light and a beacon into the industry. Even when we have to wait in a tiny little area to go get food in Atlanta at when their bar was closed of all places. Appreciate you, my friend. Let's get off. Let's start off with your journey into the traits.
Justin Judd:Yeah. Actually a pretty cool story. So I've been in software for about 17 years now. I came from a company called route. Route was the first tech company to create shipping insurance for online stores, e commerce. So like you go pot, you go buy a pair of pants online and you get to the checkout and there's a little check box that says protect your package from loss, damage, or theft, it's usually like 1 percent of the cart value. Anyways, I was their third sales employee. I was their 17th overall hire and we went from zero to 1. 5 billion in three and a half years. It's the quickest it's called the unicorn. When you go to a billion dollars, quickest unicorn to ever. come out of Utah and I helped build out their sales team and the issue that I was running in there is route raised 250 million of venture capital money and anytime you do that, I shouldn't say anytime, but a large majority of the time when software companies raise that much money, number one, it changes the culture of the company. The venture capitalists own the company. They own the decisions that are made in the company and a lot of times customer support falls down the drain because they're more focused on bringing in more deals as opposed to taking care of the customers that they already have, because it's all about the next valuation. So anyways, I didn't love where I loved my experience at route, but I didn't love kind of the culture that created and around that same time. Ryan Fenn, the owner of Chiirp, randomly reached out to me because he saw me pop up on a LinkedIn feed and so he called me and he's just hey, are you open to looking at another opportunity? And I was like, yeah, I actually am open to another opportunity and so it's just been on from there ended up joining Chiirp that was probably 18 months ago and we were in an office with. Four people 18 months ago and since then we've moved offices three times and it's been 2023 was a wild ride to say the least.
Thaddeus Tondu:How many people are at Chiirp right now?
Justin Judd:We have 19, comparatively speaking to other software companies, we're still pretty lean, but that kind of growth within that short amount of time has been pretty cool to experience.
Thaddeus Tondu:Yeah. No kidding. Especially even when you look at the other one too, where it says zero, where you go zero to 1. 5 billion in three years and now with the hockey stick growth, the troopers on to looking at that, what sort of yes, information. Can you pull what sort of learning experiences through that rocket ship growth? Can you take out that a home service business put in? I know that was a great question, right?
Justin Judd:No, that's a really good question. I'm just actually I'm really trying to think about it. I would say where my mind wants to go. So here's the cool thing about Chiirp. We're profitable. You know, not a lot of people know that, right and so there's a lot of software companies out there that have a huge amount of annual reoccurring revenue and they're still not profitable. One of the things that's been really important to us at Chiirp and we just implemented a new onboarding process because of it. We have an eight call onboarding process over the first three months now because we really want people to be able to use the software efficiently. But anyways customer taking care of your customers. I think that as contractors the market's getting more and more aggressive with leads and, private equity coming into the space and I think it's extremely important just to take care of your customers right now. We interviewed a company, Gens Ryan, they're a 40 million a year company pretty well known for being front runners when it comes to picking technology and one of the questions we asked John Ryan on that interview. Is what lead generation and marketing advice would you give to a company looking to scale to your size? And his answer was really interesting to us. He said, I'm not just saying this cause you guys are on the call, but a big shift for me happened when I stopped focusing so much energy on generating more and more new leads and started shifting my energy to taking advantage of my existing database of customers have already paid for and creating customers that would buy from me over and over again. And not to say these companies don't need to continue to generate new leads. We always need to continue to generate new leads. But I think once we turn a lead into a customer, taking care of that customer as best we can so that we can keep that customer for life. They remain a sticky client then, right? That's the big thing and keeping that stickiness and that recurring revenue. You think about a system depending on where you're at 10 to 12 years, 15 years, maybe you might be able to get that and then they're looking to replace their system. So how can you remain front and center over those 10 to 15 years to be able to get that replacement when it happens and the repairs that might happen along the way.
Evan Hoffman:And it allows you to pay more per lead. If you're talking about competing on like Google ads or something like that, it's incredibly expensive. And for a lot of low players in the market companies under a million dollars, it's really difficult to get into that competitive space. But now if you are committed to this exceptional customer experience. You know that you're willing to even take a loss on that first call because you're so dialed in on everything else that you're going to get that replacement in five years, 10 years, et cetera, because you take such good care of a customer. Here's my question for you, Justin, as a company who is continuing to evolve and change that, how do you take Any time and focus away from what you're currently doing to evaluate it, to be able to make the changes necessary to continue to grow.
Justin Judd:Can you rephrase that? Yes. So sorry. I'm trying to follow.
Evan Hoffman:You got it. So if we're looking at how can we evaluate our customer experience and continue to improve upon the experience that they're having, but we're so busy in the day to day bullshit of handling problems, putting out fires. How do we take that time and create that time to then make those changes? Because everyone's dealing with shit every single day.
Justin Judd:That is a damn good question. I can tell you, you have to implement systems and processes to be able to track that stuff and so like for us, for example we're implementing like a really deep hub spot right now. Where we're able to see companies like how many messages they're sending through chirp if they stop sending messages through chirp we're getting customer feedback just in regards to their onboarding process and how it was for them and what they liked about it and what they didn't like about it and that's why we just created that new, eight call onboarding process over the first three months. It's really hard to do and so by no means do we have that figured out or do I have that figured out. I think it's just taking it step by step, but I think you've got to be able to, you've got to be able to track it somehow. Is the important thing.
Evan Hoffman:I love that. So putting metrics in place, that was the first one I took and then getting feedback from customers. So having some sort of a survey response, happy client call, et cetera, so that you can really gauge where it is that you did well and where it is that you can continue to get better.
Justin Judd:Yeah. And then the third thing I would say to that is you gotta hire people that are smarter than you. something I'm good at and honestly, I don't care to be good at that. And so that's where you got to hire someone that's smarter than you and that really knows how to do that kind of stuff and is passionate about it so that you can continue to. Be busy and do what you're doing and bring someone on that's going to be able to do it quicker and better
Thaddeus Tondu:And thinking about the cost and I want to get to the hiring thing eventually, but I want to stick on this customer experience journey and we've had a few people say that customer experience is going to be the new battleground. Coming up in 2023, 2024 and beyond as more people start to implement this, when you think about the initial touch points in somebody coming in to a business whether they come in from Google or SEO or Facebook ads or wherever what sort of things can a business, do from a customer experience standpoint to be able to have that wow experience right at the very beginning.
Justin Judd:Speed
Thaddeus Tondu:In what way.
Justin Judd:I think it's speed. So when leads are coming in it's absolutely crucial to contact that lead ASAP because number one, it shows them that you're a real company. Number two, you can start like building that relationship right away. Salesforce did a study with over 2 million form fill submissions. So basically anywhere a potential customer could submit their information through a lead form. So that could be any form on a website that could be Facebook lead ads, Angie thumbtack next door, but what the study shows is that anytime a lead form is submitted it's crucial to be within the one minute window of contacting that lead because chances of converting increased by 391%. Lead by over 50 percent waiting just one extra minute. So from one to two minutes, lead value drops by over 50%. When you get to the three to five minute mark. You're extremely low and it's because we don't have attention spans as human beings anymore with tick tock and Facebook and all the other shit going on When someone shows interest in what we're doing, it's just absolutely crucial to contact that lead ASAP number one for maximum conversion and But number two, just to let that lead know that you're a real company to start nurturing that relationship and just differentiate yourselves from the companies that are taking, I don't know some companies can do it in five minutes, but even that's pretty rare. Most companies are taking. 30 minutes to a couple of days, depending on their systems. Yeah.
Thaddeus Tondu:So in looking at that, getting under a minute what is, what should somebody do? Obviously use Chiirp chiirp.com/hssr. But when you look at at leveraging that, what's the initial touch point? How does it work? Cause you can send a shit, when you build a website, you can set it up. So the website emails that person the second that they submit that lead. Is that good enough or should it be a text message saying, Hey, thank you that we received your submission a member of our team will be in touch shortly or should it take it one step further and have some more form of a personal element to it? What are you seeing as the most success there?
Justin Judd:Yeah, good question. So number one, yeah, you can do this through Chiirp. So appreciate the shout out that being said, like there is other softwares that you can do this through. So my goal of this is to add value wherever I can to whoever's listening. But what you want to do is you want to attach some kind of automation to any forms that you're driving customers through to, through your marketing the way that we do it through chirp, is anytime that form is submitted, we can automate a text message to go out within 30 seconds of form submission. The text message is completely customizable, so you could have the wording for a website form be different than the wording for a Facebook lead ad form and you want to do it through text message email's great and it has its place. But at the end of the day, if you're looking to build a relationship and actually communicate with that customer right away, and you're looking for conversion. There's just no comparison between text and email. Text has a 98 percent open rate and usually about a 10 to 45 percent response rate depending on the campaign. You can do your research into email, but it's just not even anything close to that.
Evan Hoffman:Well, and you completely remove the spam filter from it too, right? You send an email and chances are it's going to end up in spam. Would you recommend they do both or just text?
Justin Judd:I recommend they do through Chiirp. You can also do ringless voicemail and there's actually ringless voicemails, just a pre recorded voicemail that hits the inbox of the customer shows up as a missed call, but it doesn't ring. We have a lot of people that do those for speed to lead to add a voice so that customer is not only getting that immediate text message, but they're actually getting a voicemail could be the owner of the company. just letting them know, Hey, saw that you submitted this form. We'd love a chance to win your business. Whatever it is. It's just a really cool way to add that personal touch. The reason we do multi channel automation at Chiirp. So text, email, ringless voicemail. Have you guys ever heard of the reticular activator in your brain? So the way that it works, have you ever gone to a car dealership and you're interested in getting a new car and so you go and check out the car that you're interested in, and maybe you touch it, maybe you sit in it, you get to smell it a little bit and the next thing you know, you see that car everywhere on the road. It's because it's hit your reticular activator. So if we can hit customers from multi channels, every time we hit them, they're hearing our voice, they're getting a text or seeing an email, you're driving that message deeper and deeper into their brain until it hits the reticular activator.
Evan Hoffman:You're creating awareness around it. Creating awareness. And familiarity. This is why I'm a big fan of email marketing as as something that should be a part of most businesses strategy and not necessarily focusing on the point of how many people opened it? How many book calls did we get out of it? The win is that they saw your business in their inbox and even if they didn't open it, what's the feeling that they got around it? If you can play to that and they know that, Oh, they're trying to add value to me by sending this email. That's the win. That's it.
Justin Judd:A hundred percent. That's interesting. You say that I was just on a call with founder of another like vendor partner that's in a group that we're in certain path. And we were just talking about what's working, what's not working. So Chiirp's part of pretty much every best practice group that there is now next are certain path praxis BDR. I go to all these events, right? And we set up booths and we talk with people. But I'm not your pushy kind of salesperson. I don't like to be like that. I'm a relationship builder. I like people to get to know me for who I am and then it usually just comes naturally. But my point to that is we don't sign people up at those shows. People want to see a demo. They want to know how it works. Sometimes we don't even necessarily generate a ton of leads right at that show, but our brand just being out there at every single show that a contractor goes to and then they just see chirp and they see chirp again and they see Chiirp again. Eventually we can see by the numbers. That people are scheduling demos, even if they're not doing it right at that event they saw us at.
Evan Hoffman:Yeah, the feeling of, fuck, I see you guys everywhere.
Thaddeus Tondu:It's constant and it's repetitive, right? And you're keeping that front and center until they're ready to make a decision and I like the, even looking at that branding plan, I think that's where a lot of people also miss the mark too when they're running their business is they don't necessarily get that whole idea of that repeated exposure all over the place, right? When you factor in and you think about, okay, home service business, while you're putting a yard sign on there, are your vehicles greatly wrapped? Are you putting on door knockers beside your neighbors, right? Are you sponsoring the little league baseball team or football or hockey or soccer or whatever sport that you want to sponsor it to the league right in your area? Are you doing those sorts of things? And then when they see that, now you couple that in with this speed, like a great website, great marketing online, and then a speed to lead. Now they've bridged this entire customer experience in their minds because they see this company everywhere. They see them front and center. Then they have the great experience on the website and then if you submit the form and nothing happens now there's a, now there's a disconnect, right? When you can do these things, even though the ringless voicemail too, it's such a missed. Opportunity, I think for a lot of people and yeah, sometimes it's a little weird cause yeah, I got a missed call, but like I have my phone on my hand. So I don't know technology. But they call you back. Now your team doesn't have to necessarily spend the time outbounding. Now, if you put in an AI to help answer the phone now, or even better.
Justin Judd:Yep. No, it's a good point. I like that.
Evan Hoffman:Yeah. Before we continue on, Corey has a quick question.
Thaddeus Tondu:I'm going to shift to that.
Evan Hoffman:So yeah, one of the benefits of tuning into the live show, you actually get your questions answered while we're here live with the guests. So for those of you listening on to this podcast later, this is what you're missing out on.
Thaddeus Tondu:Right yeah. I saw that and I'm like, all right, let's transition. So showing value through test campaign and that was one of the things we talked about was existing database in a rehash program and this can even be and when you look at and I'm assuming a part of what Corey's going, I'm going to, I'm going to assume here, and I know that you should never assume, but it's also, I have a two part question to this. One is talking about, okay, value in a text program that is the initial hit, right? And then follow up sequences via text message, should they not answer the call or book, whatever, how do you show value in that? But then the second part that I want to get into later is the rehash. First part of the question, how do you show value in follow up sequences for people that might not respond to a form fill in the call the text, the ringless voicemail, your CSR team calling to be able to continue to show the value to be able to get them in the door.
Justin Judd:Yeah. When we talk about value, do you think what's up Corey, by the way, I know Corey shout out Corey when we're talking about value, do you think. Do you think he's talking about the actual messaging that we're including in the text message or do you think that he's talking more about like the drip campaign part of it like you mentioned, where if somebody doesn't respond right away, we can continue to nurture them to hopefully convert them later on down the road? I guess I can answer both of those.
Evan Hoffman:It's basically the idea of how do we avoid being salesy? Every single time we message a client.
Justin Judd:Yep. Yeah. So I got that. I always try to like talk to people about this. When I was doing demos but The text messages are completely customizable and so when you're putting together the text message, You don't want to have it be super salesy or look super, like a marketing text message. You can create a text message, for example, estimate follow up an initial text message could be, Hey really appreciate you letting us come out to your house and give you an estimate. We just sent you, we just sent you the estimate. Let us know if you have any questions. We really value this relationship with an emoji. So just doing something that's letting them know, Hey, we just sent you the estimate. They can text us back or call us back on this number and just touching the customer. with a message that's not super salesy and just shows that you care and that you're following up. The second part of that is I'll give you a specific example of a tune up campaign. We work with a guy named Dustin Miller. He owns comfort now out of California. They're about a 10 million a year company. But he's been able to fill his shoulder season for three years in a row using Chiirp and what he does is when shoulder season comes around, He filters his database down to anybody he hasn't serviced in 12 months or longer and he blasts out a three part tune up special. The first day is a ringless voicemail that just says, Hey, Dustin Miller with Comfort Now. Really appreciate you being a customer. Just want to let you know it's that time of year again. We've got 50 slots available right now for a 69 tune up. Text or call us back at this number. We'd love to get you booked and then 15 minutes later, a text message goes out saying, Hey, our owner Dustin just left you a voicemail. Just wanted to shoot you a quicker reminder. We still have some slots available for that 69 tune up text or call us back at this number. We'd love to win your business and then a day later, they send one more text message. So I think it's just being strategic in the actual messaging that you're using. So that it doesn't come across so salesy.
Thaddeus Tondu:Right? And the other part too, is there's not bombarding and constantly going day after day after day. It's a two day sequence, right and now you, I'm assuming that depending on your database, you drip it out over a series of days, depending on how many people are in there. So you're not like, Oh, I just sent this out to 1500 people on day one and that fucking sucked. Right now I have no availability for it to book in a month out. They don't want that.
Justin Judd:Yep. For estimate follow up most companies are running like a four to six touch point campaign over a 28 day period. Yeah, I was just going to say, you want to stay top of mind, but you don't want to, it's also your customer or potential customer. And so you don't want to overdo it. You don't want to be annoying.
Evan Hoffman:I think where Corey was going with this and basically what he just said here, example of a value add is, Hey, five ways to get ready to spring, whichever you get ready for spring, whichever uses method. So taking like the Gary V approach of the Jab, Jab, Jab, Right Hook, right? Give ask. Would you ever put value added messaging out there? Hey, when you're at the appointment, Hey, just so you know we do send out reminders to change your filters on your system. It'll come via text. We're not trying to sell you anything. We just want to make sure that your system's going to be running a tip top shape year round, and you're not overpaying and overspending on your electricity bills. So we're going to send out a reminder on these days for your. filter change outs. Would you ever recommend that somebody does something like that? Or even blast out like blog posts and things like that to their audience, which by the way, helps out SEO so.
Justin Judd:Absolutely. Yeah. So one of the, one of the big campaigns people will run through Chiirp. So when job is complete in Service Titan or HouseCall Pro or whatever it is, they will trigger what's called a post job nurture campaign and I think this goes back to the whole taking care of your customer thing that we talked about, because the cool part of this campaign is it's all about adding value to your customer without trying to sell anything. Most companies will send tips and tricks on how to keep up on a system filter changer reminders, seasonal reminders, just a few different ways to add some value over a 12 month period after a job's been complete and that way, even though you're not selling anything, if that customer runs in anything, during that 12 month period, you've stayed top of mind and have added some value. So hopefully you're going to be the company that they reach out to. If they do run into something.
Evan Hoffman:Love it and the other great one too is giveaway campaigns, right? Whenever you're doing a system giveaway for Thanksgiving for Valentine's day, showing some love veterans day, wanting to give one out to veterans, being able to reach out to your audience and say, Hey, we're doing this for our community. We care about our community. If you have anyone to nominate, please let us know. Here's the link. So now you're getting creative about how you can add value back to your current database.
Thaddeus Tondu:And then this whole value thing, when you do come in with that offer of your spring tune up, now they're warmed up and receptive to your messages. Not just a random out of the blue. That's the other part, right? Love all the, this conversation around the rehash. I do want to get into our random question generator and then shift our focus after that to another topic. The random question generator is brought to you by no, I was on the wrong thing. Random question is brought to you by On Purpose Media, where we know your audience better than they know their Netflix password. Unless you're my wife, the password is stupid simple. Probably anyone can guess it. Familiarity with this and we ask you, do you want question one, two, or three? Of course you don't get to know what they are. We're just going to ask you what question was behind what door. So do you want question one, two, or three?
Justin Judd:Seeing as three is my lucky number, I'm going to go with three.
Thaddeus Tondu:If you had to listen to one song for the rest of your life, what would it be?
Justin Judd:I'd be Juicy by Biggie Smalls.
Evan Hoffman:Amazing. Yeah.
Justin Judd:Super Nintendo Sega Genesis, when I was dead broke man I couldn't picture this.
Thaddeus Tondu:Yeah, then you should just sing the whole song.
Justin Judd:I don't know. I know most of it, but I might forget some of it.
Thaddeus Tondu:That's usually the case unless you have the music playing in the background and then you just remember every single word from it. So at least it, hopefully it's just not on repeat in a room without windows. That's dark because I've heard that can be a torture, a form of torture. But hopefully it's not that way. All right, Evan, you said you wanted to ask him a question about a post that he had yesterday.
Evan Hoffman:Yeah. So yesterday you put out a very fascinating post around victimhood. And oftentimes in life we have shit that happens to us that is completely unexpected that We would never wish upon anyone ever, our worst enemies, even you had something like that happened to you. You didn't get into specifics of it, not asking you get into specifics of it here if you don't want to but you had a unique perspective around it in that really, at the end of the day, you can either be a victim or you can take accountability for your own parts, move forward, take responsibility find the light, find the gift, et cetera. I just wanted to give you a platform, a space to talk about that, to talk about your beliefs around it, because I think it's something that I wish people would do more of. And I love the post and I just wanted to give you the time and space to talk about it.
Justin Judd:Cool, man. Thanks. I get a little bit emotional about this cause it means a lot to me. Big mental health advocate because I've struggled. So yeah when I was younger, I apologize guys. When I was younger, I had some, something pretty messed up happened to me when I was in third grade and it was wild because I always not always, but like later on in life, I heard people would block stuff out that happened to them and I thought they were full of shit. But anyways, this experience happened to me and I literally blocked it out for over 20 years and then I started doing some therapy because I was hurting pretty bad like internally and it came up in a therapy session like she, she was just going over some specific things and that memory just hit me like a ton of bricks and it was, a crazy to experience that just because I had blocked it out for so long. The interesting thing about it to me was like, even though I had blocked it out for over 20 years, when I remembered it and then looked back on how I was living life, I could see how, even though I wasn't consciously thinking about it and I had blocked it out, it was still affecting me in multiple ways in the way that I felt about myself in decisions that I was making, in reactions that I was having to certain situations and so I did a ton of therapy around it I did a therapy called EMDR. I don't know if you've ever heard of it it's a pretty intense therapy. It's life changing in my opinion, if you're in the right headspace and after doing that therapy, it really helped me realize dude, that was a shitty situation but it wasn't my fault I was just a young kid and then I really had two options. It was like, Justin, you can continue to let this situation own you and have power over you, or you can take accountability for where you're at in life right now and actually take the power back to change and create the life that you want and so I decided to go with the ladder. I was sicky I was sick of hurting inside and so I decided to take accountability for where I was at and even though something bad happened to me. I wanted to turn it into a strength and I wanted to use it as something that I could help other people with. So yeah, I'm a big believer in taking accountability, like I, and I had to take more accountability, like I had to take accountability for numerous parts of my life at that point because I had a lot of talent, man and I was just making shitty decisions and I was beating myself up and I had to forgive myself and once I took accountability and said, Hey man, Justin, even though you had some bad stuff happen to you, it's you that got you here and it's only you that can get you out of here. It really gave me the power back to actually change and when I did that, I just started working on myself. I started doing a lot of internal work. I know that sounds cheesy, but I'm a big believer in it and it's fucking crazy. To look at where my life's at right now to where it was not too long ago.
Evan Hoffman:That's super cheesy. I regret asking the question. No, I'm totally fucking with you, man. Thank you very much for that. Yeah it's incredible what. What happens when you take that power back and realize that everything in your life is a result of the way that you've chosen to interpret your own life heard Alex Hormozi talk about this in the past where there's no such thing as a traumatic experience. It is an experience that you decided to label as traumatic. It's just life happening. And do you believe that life happens to you or life happens for you? This event happening has given you the opportunity to grow, become more and now become this incredible human being that's able to give back to so many more people because of it and it's shitty that you went through it, but hopefully by you going through it and you being as strong as you are. You can make a change so that it never happens again.
Justin Judd:I agree. It's funny. You say that was one of my men I haven't been talking to him as much recently, but I had a mental health coach While I was going through all that and that was one of his big things that he pushed is life happens for you Not to you literally just changing that tiny little it sounds tiny but changing that perspective in your mind When you're going through an experience will completely shift how you respond to that experience and what you learn from it.
Evan Hoffman:Yeah, there's two quotes that, that I've loved. That's one of them and the other one was if you can change your expectation into appreciation, your whole life will change. If you start expecting things to be a certain way and just appreciate them for how they are. You can't be mad and grateful at the same time. It's physically impossible.
Justin Judd:I think I struggle with that one.
Thaddeus Tondu:I think a lot of people struggle with that one. A lot of people struggle with a lot of things.
Justin Judd:And that's the point. That's the reason I appreciate you giving me a chance to talk about that on here is because a lot of people are struggling out there and a lot of times it's the person that you see with the biggest smile on their face and they don't have the courage to, to reach out to anybody because they, feel alone or they don't want to feel stupid and the fact is we're all struggling. We're all just doing, and struggling when I say struggling, I just mean, we all have stuff that we're dealing with. We can all use help. We can all use friends. We can all use support and I just think it's important for human beings to know that they're not alone and that that there's support out there for them.
Evan Hoffman:And I think that's the misnomer is that people see oh, I wasn't raped as a kid. I wasn't beaten as a kid. My parents didn't leave me. I wasn't adopted. I wasn't this, I wasn't that and I'm not going through shit. I should be able to figure out on my own. But you're dealing with your own shit. Whatever it was that you maybe you didn't live up to the expectations of your parents in your own head. It might be proud as fuck of you. But you don't think of it that way and so you beat yourself up and you set yourself up for failure and you're constantly talking negatively about yourself. Look at fucking Robin Williams, the dude achieved at the highest fucking level possible. He made everyone happy, he made everyone else laugh, and then he fucking hung himself for his family to witness that and to come home to that. The dude was suffering inside massively, and yet he achieved at the highest level. So whatever it is that you see on the outside, everyone is dealing with their own shit, and whatever story is going on in their head is okay. And we just need to be more kind, considerate, and compassionate towards others. Even Justin Trudeau,
Thaddeus Tondu:Let's not get too carried away here, but the but you are right in and so here's an issue that I think I take first off, putting that post on Facebook to say, Hey, you're okay. It's okay to not be okay is a very big testament and I think more people also need to do that because they get lost in this myopic world. That is social media. That. Yeah. Everything is rosy. Everything is great because people, they're only posting for engagement, likes and shares and follows and to say, Hey, my life is awesome and amazing. Stop fucking doing that people. Because like, if you are not okay, if you are struggling with something, take that vulnerability. You don't have to post it on Facebook. I'm not saying go do that, right? Reach out and ask those questions. Shit. Send me a message on Facebook. I'll be here to help you out no matter what you're going through cause can't eat I went through some pretty dark shit in my day and I know that I have, right? Same thing. Reach out to Evan. Same thing. Reach out to Justin. I guarantee any single person on this. The three of us, at least I don't want to speak for others out there. We'll help you out, right? Even if it's just a voice to listen to.
Evan Hoffman:Let me ask you this, Justin, right now professionally, what are we struggling with the most? What is it? And contractors to let's face it. There's some big time struggles right now that we're facing between the economy between staffing and our teams. What are you seeing right now that is a huge struggle, both internally and externally around Chiirp?
Justin Judd:Yeah, before I answer that, I had one thought come to my head real quick. To anyone listening to this if you're a high performer or you run a business and you're, maybe struggling with always wishing you were somewhere that you're not. I read a book last year and it ties back into what we've been talking about. It's called shit why is The Gap and the Gain? I read that book like three times last year anyone looking for a good book that's a high performer, a business owner, it's an amazing book because I struggle with this particular thing. Basically it talks about as a high performer, we're always looking for the next best thing and it's hard. It actually has physical effects on your body when you're always looking for the next thing, as opposed to, you're always comparing yourself to where you wish you were. as opposed to where you came from and so The Gap and the Gain is all about comparing yourself to where you came from so that you can be grateful for how far that you've come while still having goals and, obviously it's going to do a lot better job of going into this than me, but it's got effects on your physical health, it's got effects on your mental health, it's got effects on what you're attracting from the universe, which I'm a big believer in because I see it work every day in my life. So anyways if you're looking for a good book, The Gap in the Gain.
Thaddeus Tondu:Really great book and that was like the philosophy that they talked about it will drive into the horizon, right? If you get your car and start driving to the horizon, guess what? You're never gonna reach the horizon. Sure, you might want to physically ride on a land and you're gonna be on water, but you're still never gonna reach the horizon, right? But if you take a look back in the mirror of how far you've come that's that power part of it and looking at those small different things. And so far, so often we get lost in that driving to the horizon that we forget how far we've come.
Justin Judd:Yup. And it's good sometimes to give yourself a little pat on the back, instead of just fucking being hard on yourself all the time it's really good appreciate how far you've come and others giving others a pat on the back too, right? The raising, the rising tide rise raises, rising tide raises all ships and when we do that to ourselves and we do that to others, the tide rises. So to go into your question and it correlates with what you just said, that the thing that we're really dealing with right now at chirp is hiring we're growing quickly. We have a massive opportunity. We have an amazing product. We're moving quickly and it's absolutely crucial that we bring on a players and I do the hiring for the sales team. And by the way, I need to preface this by saying my salespeople I have right now are fucking awesome and I'm super grateful for that. But I went through. a couple of bad hires. I went through some struggles and it's really hard to know who to hire according to what you're looking for in just a couple of interviews. Somebody can tell you, and most people are going to tell you. Whatever you want to hear in an interview and so I was talking to somebody about this earlier today, they might tell you what you want to hear in an interview, but then they come in and they start working for you and you see something completely different and so I was telling somebody earlier today, at this point, I'm almost set on, obviously they have to have certain skill sets, but I'm almost set on bringing in competitors. Did you play college sports? If not, you can't get hired. Not really, but people just with that competitive mindset, people that played sports, people that Are always looking to compete. Those are the people that me personally that I'm looking for in here cause we need people to help us out right now. We need people to help us grow and we need people that we're not going to have to hold their hand and that they're going to actually be able to teach us about some things that we need to do to run the business better.
Thaddeus Tondu:100 percent agree and I think in this, in a sales role, specifically that competent, that competitor instinct, the competitive instinct, the will to win is absolutely crucial. For that and sometimes even some of the office staff component of things too, but transition that out into technicians is that is important of a skill.
Justin Judd:Is it as important? Is that what you're asking?
Thaddeus Tondu:Yeah. It's a philosophical question. It could be, it could not be.
Justin Judd:What do you think?
Thaddeus Tondu:I think it depends on the role that you're asking them to do, if they're a selling tech then absolutely yes But I mean your pool also goes down a lot smaller than two and you're looking at sometimes Hiring the right person into the role in the field and where you're at Keep in mind that great companies get their hiring decisions right around 70 percent of the time, right? And you're never gonna bat a hundred percent on hiring decisions.
Evan Hoffman:So the reason I would say yes, is that it doesn't matter where, what position they're in, are they willing to compete? Because there's always something to compete on, right? Maybe it's not a sales metric that you're tracking in the scorecard. Maybe it's a customer satisfaction, right? So there, there's always something that there is that they can compete on and understanding, and this is where, and shout out to Tommy Mello, because if you go read his book, Elevate, he goes through all of this, by the way. So highly recommend going to download that book, either audible or go buy it. Yeah, like it's a fantastic read and he talks all about this. That's one of the things that they foster at A1 is how can we create this team of competitors where they're so hungry to win and at the same time, there's that collaborative culture where it's not just about me winning. It's about us winning as well and that's the hard blend. That's the difficult one. And he's been able to master it at A1. But I'm curious if you have any strategies or thoughts or questions that you would want to ask of people that you're hiring that would allow you to understand that, yes, you want to be the absolute best at what you do and you want our team to be the absolute best at what we do.
Justin Judd:Man, I'm probably not the best person to answer this. I don't know if I've got the answer for you. You came up with a couple of questions that I think you mentioned to me that you guys ask people that I actually wrote down when you told me that because I'm looking for a better way to do this.
Thaddeus Tondu:Yeah and I want to go into some of those questions, but I want to go back to that competition thing for a second. You don't have to be a sports player to no competition. Elon Musk.
Justin Judd:That's true. That's very true.
Thaddeus Tondu:Look at Elon Musk. The kid was a, he read books. He was a nerd. Sure he probably played some level of sports, but he was never a professional div one athlete in college. And look at what he's done now. He just wants to win and so understanding that component of things, that's where I was getting as the sports aspect of things, not necessarily true and accurate will to win and compete. Yes. A hundred percent, because when you surround yourself with a players and you think about. What you guys do and what we do in On Purpose Media the numbers that I've heard, and this is just anecdotal from other people is that you have one great person. They will do the work of three good people or average people. right. Sometimes maybe two, but three, right? Generally speaking, they're going to ask for more money and but you actually save more money by finding a great person and paying them more money than hiring three average people, right? Let's just say if your salary is 5, 000 per month, for example, for the average people that's 15 grand. If you hired one great person for 10 grand, you still had five grand and so it's also understanding and looking that at that what I like doing in our interviews and by the way, my hiring process is not 100 percent spot on. I've had some duds of some hiring in my entire life. Yeah, Evan's number one I've hired him two times now once into the old business and then once we partnered together, I'm talking about like my track record over hiring, just even outside of on purpose media shit, even in on purpose media nobody on our current team, shout out our current team. They're all awesome and phenomenal. But asking some questions that are different than what people prepare for. So if you were doing a sales question you might ask sales questions. We'll get off the sales train for a second and stump them with different questions. My favorite question to ask in interview, the very first one. Describe yourself in the third person. And I love that one. Why? Because people are, they're like, okay and then they go, but the quick thinkers, the quick witted ones will just roll with it. And those are the sharper people, because now you're eliminating some of that, but also some of the personality based questions that they can't prepare for an interview.
Justin Judd:I like it. I also like what you said, and I don't mean to toot my own horn here, but I'm going to anyways. You bring on one good person or one great person and it's like hiring three people. I think I do the work of three to five employees and I'm not kidding. I think Ryan Fenn would tell you the same thing. I just brought on a sales manager to build out HubSpot for our sales team. Because I'm not good at that stuff. I'm not the smartest person in the world. I'm really good at getting stuff done, but I'm not super organized and systemized and so I hired somebody that was smarter than me and I'm a hundred percent okay with that. Because I think that's part of it. You've got to be willing to say, okay, this is what I'm good at. This is what I'm not great at. So I'm just going to go hire a great person in that specific role. But I like what you mentioned right there cause I just hadn't thought about that, but you bring on someone that's doing the job of three people and you pay them a hundred instead of paying three people, 50, 000. You're actually saving money there and you're bringing on a better person. A hundred percent.
Evan Hoffman:And saving the headache.
Thaddeus Tondu:Yeah. I wrote down great person. I forget where I was going to go with that. And I was like, Oh, I got this great epiphany on that. But now it's it's eluded me.
Evan Hoffman:One of my favorite things to do for a sales interview, anyone that we're hiring for a sales position, you don't get the job. Like when we put out this ad, we are looking for top people and I just don't feel like you're the right fit for this and then watch what they do. Justin, if Ryan would have said to you, I don't think that you're a good fit for this role. What would you have done?
Justin Judd:I would have responded to him and told me he was an idiot, right?
Evan Hoffman:And that's why you would have got the job, right? Because in sales, you, it's rare that you get a yes immediately. Yep. You need to be able to handle objections. You need to be able to have a conversation afterwards. Find the root cause of where this objection is coming from. Provide a solution that potentially solves that. See where we're at now and re ask if they want to buy, right? And so we've got to go through that objection cycle to be able to handle all of the possible objections that they have, any hesitations that they have and then be able to move forward with a buying decision. Rarely do salespeople ever get a yes right away. You have to be able to handle that. I will never hire someone that doesn't get rejected from a job for a sales position.
Thaddeus Tondu:Sales position. Yeah. Sales position. Yes. One other thing just to in and around hiring is you mentioned hiring people that are better than you. Sometimes people think I'm not ready to hire somebody because I need somebody full time and this comes from the philosophy of buy back your time by Dan Martell, also a great book and also stems from a post that Ryan Redding put out today about maybe it's just today about inboxes and your amount of read unread emails is correlated to productivity and there was a conversation, a thread going on there. Finding what things you as a, in, look, the majority of the folks that are listening or watching are most likely business owners and so finding the things that you're good at and finding things that you're not good at finding the things that you, and that you're not good at finding somebody to take those off of your plate. It doesn't have to be a full time person either, right? You can hire part time individuals into the role because, Hey, you know what? There's great people out there that only can work. 10 to 20 hours per week and that's what they want because they have family lives and whatever else on the go and that's what they want. So finding those great part time people to be able to offload some of your tasks so you can do the things that you are great at.
Justin Judd:That is true. we're looking into hiring hiring an assistant right now, Ryan and me just to take care of travel, hotels, these events, managing some of our inbox. There's just a lot of stuff that Ryan and I are still doing and it's a lot of work.
Thaddeus Tondu:So you don't get stuck at the super eight the night before going up to a hotel.
Justin Judd:What are you talking about?
Thaddeus Tondu:Come on, Ryan, get off your wallet, bud.
Justin Judd:Shout out to Ryan. Ryan's an awesome person.
Thaddeus Tondu:Yeah, he is. I just remember that joke that you're like, where are you guys sitting on some super eight down the road? Cause we didn't book it.
Evan Hoffman:Yeah.
Thaddeus Tondu:But Hey, if you want to talk about an an assistant, I offer this out to somebody to I believe that we've got a fairly dialed in hiring funnel for an executive assistant. Happy to jump on and show you guys. In fact, anybody for that matter. If they want to see what we do for our hiring process and funnel for an executive assistant, because we have a great one on our team right now as a result of that hiring funnel. Perfect. We'll get that set up. But and speaking of talking to people if you want to get in touch with Justin, you can do so at justin@chiirp.com. If you want to at C H I I R P you can add them on facebook.com/chiirp and if you're just like, shut up and take my money, head on over to chirp.com/hssr. That's our link. You get 25 percent off your first three months. Head on over and check out a demo on that. But before we wrap up. We have one final question here for you. Evan, do you want to ask it? fuck it, I'm going to ask it. what is one question that you wish people would ask you more, but don't?
Justin Judd:What is one question you wish people would ask you more, but don't? Shit, bro. That's a deep question.
Thaddeus Tondu:Trademark HVAC Success Secrets Revealed
Evan Hoffman:that we stole from someone else,
Justin Judd:I know I've already talked about this a little bit, but for me it would, I just wish people would ask me a little bit more about some of the tough experiences that I've been through. I'm pretty open on my Facebook and just in general about I went through some some pretty tough experiences and so one of my goals is really to start using those experiences as much as I can to help other people and I think sometimes I think people see me post it and they appreciate it, but they're nervous to actually ask me the details of what happened and I, totally understand that, but I actually want to be able to share that kind of stuff with people and help them out where I can.
Thaddeus Tondu:I like that. I feel like I can, I want to ask you a few, but one that you and I had chatted about once before, and you made the decision conscientiously to stop drinking alcohol and I know that you're open about this as well with others. So I feel that we're not blindsiding you with a question that you weren't prepared for. When you think about that whole decision. In surrounding, Hey, I'm just going to stop drinking alcohol. alcohol is one of those ones that's, we're having a drink here right now, right? It's one of the most socially acceptable forms and it's very tough for people to just get up and stop drinking. What was your decision process in why did you want to be able to do that? And more importantly, how did you keep going with it?
Justin Judd:Yeah, good question. So basically it came down to There's two parts to it. Part number one. I have an extreme personality, I do everything a hundred percent, it does not matter what it is and so even when it came to drinking, I was drinking past the point of where it was healthy and so the second part to that is for somebody that was running away. From their emotions for so long and running away from how they were feeling. I didn't want to take in any substance that was going to numb me from any experience that I was having. I wanted to be able to face any emotion or any experience as tough as it was and learn how to get through it completely sober. Because at the end of the day, for me. When I was drinking, and by the way, this isn't a knock to anyone that's drinking. I drink hard, right? I drink differently than other people drink. But for me it didn't help it. It helped it in the moment, but whatever I was trying to avoid would come back tenfold later on and so when I made the decision. That I really wanted to change. I just made the decision that I was never gonna use any substance again and to be honest with you, it hasn't been hard for me since I made that decision. Do I, every once in a while I'm at an event and I see people drinking like you and Evan and we're chopping it up and I'm like, Oh yeah, that would be a good time. Yeah, that crosses my mind. But when it comes down to it, I'm so focused on being the best me that I can be and I know that stuff's not conducive for me to be that person. So I just don't entertain it.
Thaddeus Tondu:Appreciate sharing more people need to hear that message especially if you're at the point where you're beyond social drinking Yep. Yes. And if you are beyond that point, even start small, do a 30 day challenge. See what happens.
Evan Hoffman:You'd be surprised and that's something that Darren Hardy talks about in the compound effect is is taking that vice fast and almost doing it, and he was raised Catholic. I was raised Catholic. Same thing where, you've got that Lent ideal where you give up something for 40 days why not do that with any vice? I've done it many times in my life where there was video games as a kid, whether it was alcohol or tobacco or anything like that any type of addictive substance, taking a check and seeing it, do you have a grasp on it or does it have a grasp on you? And if it's something that you truly feel like you can't be without, then it might be something worth kicking altogether.
Justin Judd:Yeah, the other interesting part to that is even though it hasn't been super difficult for me. When you do just quit something like that, you do notice how quickly your mind goes there in several situations, whether it's stress, whether it's a good day, whether it's a bad day, whether it's a birthday, whether it's a funeral, like when you quit something like that, you do notice like how quickly. Your mind just automatically wants to go to whatever it is that you're trying to quit
Evan Hoffman:Like a fat kid in the candy store. You just want everything
Thaddeus Tondu:After Atlanta last year I did 90 days. I went 90 days without it without alcohol and that you're all right. Like the end of a stressful, I just really want to drink right now. Okay, what are you trying to suppress? What are you trying to numb? Now you have a, perhaps a real issue that you actually need to address because alcohol was just masking or whatever, any other drug. You can use cannabis as an example here too. People go after really tough days. I know I'm just going to go smoke a doobie. I really want one because it's going to relax me. Okay. What are you trying to relax from? And what's the root cause of that? Why don't you go identify and look at that to be able to solve that unabridged. Without any sort of a substance.
Evan Hoffman:And that's one of the hardest things with people in smoking, right? Is that it's connected to an experience, which is social. It's a break from work. It's the opportunity to go outside and you're taking deep breaths for the first time in your day. So you're surround. And so what a concept. Just go take a deep breath. But you're also getting outside. And so when you're combining all of these things, that's what creates a deep connection to it. It's not just the nicotine that you can't kick. It's all of these other things that you're associating to it.
Thaddeus Tondu:So what a phenomenal way to end the show. I like that. I like that topic. I think it's fascinating and one that more people need to hear.
Justin Judd:And just so everyone knows, nobody's perfect. We're all doing the best we can, and it's, and that's okay. We're all doing the best we can and that's okay.
Thaddeus Tondu:Yup. Yup. And it's funny because we're talking with them should we put dips in before the show? Show up if I had a dip, it's been probably 20 years since I've had one. I would definitely puke.
Justin Judd:I've only got four in right now.
Evan Hoffman:So literally, that's his baseline. That's his baseline. He's double decking. No, but nicotine has a tremendous effect on the body. And that's where when you can find it in ways that are non toxic. You look at what is in a cigarette and it's fucking disgusting. But nicotine has a tremendous ability on the body to, to drive focus. And there's been tons of studies on its ability to block out noise, drive focus, and it affects, effectively has the same reaction as like an Adderall would, where you're driving attention into a certain way and nicotine in and of itself is actually very non addictive. It's all the other shit that's associated with it, and that's where people get stuck.
Thaddeus Tondu:There you go. Fun facts with that. All right, my friend. Thank you for taking the time to chat with us. Words of wisdom as always. Thank you for providing value. Thank you for being a shining light where others aren't the shining light. So thank you for being authentical. You whenever you possibly can, which is all the time.
Justin Judd:Appreciate it. Appreciate you guys. You guys are awesome. Shout out to On Purpose Media, by the way. They were chirping before almost anybody was chirping. I think when we started our partner program like 18 months ago, you guys were one of the first partners that actually gave us a chance and hopped on a call with us and listened to us. We genuinely appreciate that partnerships or would have gotten us to where we're at. So thank you guys for taking a chance on us in the beginning.
Thaddeus Tondu:Appreciate that. You guys, this platform is phenomenal. Love it. Sweet. All right. Until next time,
Evan Hoffman:cheers my friend.
Thaddeus Tondu:Well That's a wrap on another episode of HVAC Success Secrets Revealed. Before you go, two quick things. First off, join our Facebook group, facebook.com/groups/hvacrevealed. The other thing. If you took one tiny bit of information out of this show, no matter how big, no matter how small, all we ask is for you to introduce this to one person in your contacts list. That's it. That's all one person. So they too can unleash the ultimate HVAC business until next time. Cheers.