The Franchise Insiders "Inside Scoop" Podcast

Franchise Market Watch: Choosing the Right Franchise - Expert Tips and Stories

June 26, 2024 The Franchise Insiders Season 4 Episode 11
Franchise Market Watch: Choosing the Right Franchise - Expert Tips and Stories
The Franchise Insiders "Inside Scoop" Podcast
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The Franchise Insiders "Inside Scoop" Podcast
Franchise Market Watch: Choosing the Right Franchise - Expert Tips and Stories
Jun 26, 2024 Season 4 Episode 11
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Ever wondered how a low investment fencing franchise can net $300,000 annually? Join us, Jack and Jill, on the Inside Scoop Franchise Market Watch Podcast as we share insider secrets on the most profitable service franchise opportunities. From exploring the financial and operational benefits of affordable franchises to revealing why sectors like fencing and senior care are golden investments, we've got the details you need to make informed decisions. We'll also introduce you to Pink Zebra, a moving franchise that wins customers over with its friendly approach and top-notch service. With some personal moving anecdotes sprinkled in, you'll get a real feel for the value of professional movers.

But that's not all! We're shedding light on the perks of running a remote business and the appealing concept of semi-absentee ownership. Discover how service-based home businesses can offer substantial income with minimal staff and no retail location. We'll also discuss the pivotal role franchise consultants play in your franchising journey—from territory mapping to mastering the patience required during the initial growth phase. Tune in for a wealth of insights that will help you not just choose the right franchise, but become a successful entrepreneur. Join us on this week's episode of the Inside Scoop!

The Franchise Insiders

Podcast

Schedule A Call

Text: 305-710-0050

Take our FREE Business Builder Assessment

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Send us a Text Message.

Ever wondered how a low investment fencing franchise can net $300,000 annually? Join us, Jack and Jill, on the Inside Scoop Franchise Market Watch Podcast as we share insider secrets on the most profitable service franchise opportunities. From exploring the financial and operational benefits of affordable franchises to revealing why sectors like fencing and senior care are golden investments, we've got the details you need to make informed decisions. We'll also introduce you to Pink Zebra, a moving franchise that wins customers over with its friendly approach and top-notch service. With some personal moving anecdotes sprinkled in, you'll get a real feel for the value of professional movers.

But that's not all! We're shedding light on the perks of running a remote business and the appealing concept of semi-absentee ownership. Discover how service-based home businesses can offer substantial income with minimal staff and no retail location. We'll also discuss the pivotal role franchise consultants play in your franchising journey—from territory mapping to mastering the patience required during the initial growth phase. Tune in for a wealth of insights that will help you not just choose the right franchise, but become a successful entrepreneur. Join us on this week's episode of the Inside Scoop!

The Franchise Insiders

Podcast

Schedule A Call

Text: 305-710-0050

Take our FREE Business Builder Assessment

Speaker 1:

Hi everyone, I'm Jack and I'm Jill and welcome to the Inside Scoop Franchise Market Watch Podcast. We are back after a couple of weeks in Maui. We are ready to talk to you guys about how the franchise market's been moving Jill. What are your thoughts on all these franchises? People are still continuing to buy.

Speaker 2:

Yeah, no, it's really cool. We have a lot of new names on here, I feel like yeah, ones that we haven't really talked about, not like brand new, brand new, but ones that we don't really talk about often, and then some old favorites. So, um, it's going. I mean, there's a lot going on right now.

Speaker 1:

Well, you know what it is, is it? People are the the. What's happening in franchising now is people are looking for new brands from established franchisors, right? So they want the, the open territory, they want the latest and greatest different service with maybe less competition, but they want the proven nature of a franchisor. Um, okay, so for those of you listening for the first time, we are the franchise insiders, we are franchise consultants. Jill and I have been in franchising for too long to mention I know, when you say it, then I feel old yeah.

Speaker 1:

So, uh, we just know that we've been in franchising a long time, maybe 20 years, my gray hair shows it. So what we do is we work with hundreds of franchises. Right, there are 3,500 franchises out there, if you can believe it or not, and what's odd is that number holds steady. That's been the number since like 1990. So what happens is good franchises come in and stay and sell out. Bad franchises well, they don't sell and they just get out.

Speaker 1:

Part of our job as franchise consultants is to help our clients identify the best franchises to invest in. But it goes so far beyond that, you guys. We help our clients to understand what investing in a franchise really is. We go beyond the quote unquote, perfect match. We help our clients really understand what it's like to build a franchise. And for those of you who aren't ready to talk to us but you want to get a sense of what that is, go to. We bought a franchisecom and listen to our other franchise podcast, called we bought a franchise, where we tell you about our weekly experiences running our franchise things. Window services.

Speaker 2:

And we have great guest speakers on there too. They tell you their experiences also.

Speaker 1:

Franchise owners, franchisors, franchisees everything franchising. The purpose of this podcast, though, is to tell you the franchises people buy, but also here's something really cool Jill and I, as franchise consultants, do not charge our clients for our services. So if you want a franchise consultation, you want to pick our brain. Let us learn about who you are. We'd love to do that. We'd love to talk to you. When you do a franchise search with us, and if you buy a franchise through us, our firm receives a commission, and, unlike any other franchise consultant on earth, we take a portion of our commission and we rebate it back to you, so that's how we're able to save our clients two to $10,000 on almost any franchise. Here's the kicker. You can't just call us and say hey, I'm already talking to McDonald's and I heard your podcast, I want your rebate. What you have to do is you have to engage with us first and let us introduce you to these franchises, right? So us first and let us introduce you to these franchises, right, so that's how that works.

Speaker 2:

So okay, now that all that business is out of the way, jill, let's dive in what franchises do people buy this week? Okay, let's start with Pink Zebra. Pink Zebra.

Speaker 1:

Wait a second. What's our? We have Pink's Windows, yeah, and they have Pink Zebra.

Speaker 2:

They're trying to align themselves. All right, well, maybe we need to form a strategic partnership with Pink Zebra. They're trying to align themselves All right.

Speaker 1:

Well, maybe we need to form a strategic partnership with Pink Zebra when they come to town.

Speaker 2:

I mean listen, they are a moving company, so they are around. I mean moving, Everyone's moving. That's not anything that's going on. Unless you locked in a 3% mortgage, then you're probably not moving you can buy a second home if you want to, but anyway, no, they essentially said that the moving industry, you know, is not going anywhere. People are always moving and they always need help doing it because, let's be real, moving by yourself.

Speaker 1:

Yeah, I'm not moving anything anymore. So these guys, you know really, rely on their customer service and they just really focus on giving you the best experience too and it's cute name. Did I ever tell you about the time that my friends and I and it was like maybe 20, we had an apartment and it was on the second floor and we had to get this heavy couch out of the apartment and we didn't want to go down the stairs, so we we had the idea to move the U-Haul under the balcony.

Speaker 2:

Lower it. What's funny.

Speaker 1:

Let the experts move you folks.

Speaker 2:

We have been married for 15 years, maybe known each other for 17 years, so you know we're, we're up there and sometimes Jack tells me stories. No, but it's new to you, so I'm glad you guys know.

Speaker 1:

Exactly Imagine.

Speaker 2:

I mean, I'm sure many of you listening have done smart things like that. Listen, moving, um moving sucks. The more help you can get the better. So having a moving company with a cute brand and a good name is focused on customer service, because that's honestly, the worst part about moving is if you work with a company and they just trash your stuff or they don't show up on time um, you know all those horrors that we've all had from moving. So these guys really claim to say listen, you're gonna have a great experience with us.

Speaker 1:

So I mean pink zebra is a friendly looking brand um which I think is half the battle.

Speaker 1:

The and moving costs a lot of money yeah it's a it's a high ticket item so, uh, so total investment is, they say, is about 200 grand. Um, let's assume the franchise fee is. Well, let's not assume. Let's tell you guys what the franchise fee is. Uh, 30 grand, yeah, that's cheap. 30 000 franchise fee, um, royalty seven percent. They say. Total investment's about 190 000 including that franchise fee.

Speaker 1:

So you plunk down your 30k in a franchise fee. You better put 160 000 in your business bank account to get your business profitable. That's what that means. Um, we can save you guys 10 000 bucks on your pink zebra. Um, the average revenue of a pink zebra is 678 000. So, uh, what does that mean? After we pay our royalty of seven percent and all our costs and things like that, well, we're probably netting about 13%, be my guess. So you know, look on an average Pink Zebra unit, you're probably netting somewhere between $70,000 and $100,000. If you wanted to make $500,000, you'd buy five units, units with a service franchise like this. They're not storefronts, it's territorial population. So if you'd like a free franchise consultation and kind of get our thoughts on this franchise and see what kind of unit mix, what territory mix, would make sense for you, text 305-710-0050. Next up, hammer and Nails. This one is gaining ground. I'm seeing this one move quite a bit. Yeah, what do you got? What do you know about?

Speaker 2:

this. So it's men's grooming, hair, beard, skin, nail care. So I mean, we're seeing more of that. I feel like, um, people want to go to like a male specific, you know, instead of going to these like cute little salons, which I like, but, um, you know, now we're getting like trey into cutting his hair and doing stuff like it's the atmosphere it makes a big difference. So, um, these guys are are focusing on today's modern man, so it's making sure you're covered like head to toe. Well, not toe, head, beard, skin, oh then hands and feet.

Speaker 1:

They do do nails, so it is head to toe is the modern man you know with the curly rowing hair? Is that the modern teenager you guys have seen? I don't look at any other men. So I don't know no, but why did they all look like patrick mahomes?

Speaker 2:

well. So that's a style. It's kind of like the. I mean, they're getting perms, people are getting, men are getting perms all right.

Speaker 1:

So, jill, you know what I like about the the hair industry and we've seen this with multiple companies we've worked with over the years is that they're generally pretty recession resistant, right? Yeah, I mean you. Your hair hopefully keeps growing.

Speaker 2:

Hopefully. You know what if it stops growing?

Speaker 1:

You do, and that's a whole other thing. The average gross revenue for Hammer Nails is $713,000. Which, again, if we take a look at this, the franchise fee is $49,950. We save you $2,000. On this franchise. Total investment is $825,000. So if you back out your franchise fee, you're at about $72,000. On this franchise, total investment is $825,000. So if you back out your franchise fee, you're at about 770. That for a retail franchise folks, that's what it costs. It costs about 700,000 to a million bucks.

Speaker 1:

So okay, so let's go back to. So, if it is grossing 713,000 and you've got a retail franchise, you're netting about $73,000. So here's what you need to figure out Is a 10 year ROI worth it to you? If you don't own the real estate, that's a really tough question. If you do own the real estate, there's some serious depreciation you can take advantage of. So retail franchises like this they are worth a deeper conversation. Obviously there's a need, but in many cases some of them sit half full and that's a pretty big nut. So if you'd like to talk more about the pros and cons of retail franchises like a hammer and nails, we'd love to chat with you. 305-710-0050 is the number to text.

Speaker 1:

Next up on the list is Stan Strong, fencing, jilt these fencing franchises. The gross revenue average achieved with a part-time sales rep is $1.5 million, which on a business like this you might net $150,000 to $300,000. And I want Jill to tell you about the details of this franchise, but just sort of piggybacking off our hammer and nails conversation. Total investment is $300,000. Back out the franchise fee, we're at about 240,000 working capital. Now let me ask you guys what makes more sense Spending $700,000 on a franchise that nets you 70 grand or spending $300,000 on a franchise that nets you $300,000?

Speaker 2:

Well, here's the cool thing. So average tickets $5,300. You need one subcontractor, so you have a very low cost startup. You don't need to keep inventory, so it's fencing. So my guess is you order as you need it, so you're not like you don't need a warehouse housing it. You can start with one employee and you don't need real estate. You don't need a brick and mortar or any place to do it and there's no national competitors. So again, this is a great example of like your dream may be to open up a salon, a men's hair salon, and have the happening place and be there every day. But this is something that will make you a lot of money, a lot less effort on your part, with, you know, not having to deal with the retail and all the different employees and that kind of thing. So again, it's what you want. You know there's so many options, but this is a great one.

Speaker 1:

I think if you're an average person out there, which I hope all of you are more than average. Yeah, let's say you're more than average, but you don't have $10, $20, $100 million. Let's say you got two to 500,000 to invest. You would have to go way into debt to do your hammer and nails franchise. Sorry, hammer nails. We're not trying to pick on you, you're just a retail franchise, different type of person, whereas the fencing franchise you can get into it with all cash.

Speaker 1:

You can get profitable with it on your investment within three years. That's just where the modern franchise investor is is boring service businesses, hey, and we practice what we preach. We own a window cleaning business, guys. That's just where the franchise market is. By the way, we can save you 10 grand on your Stan Strong fencing franchise Jill. Next up on the list is home watch caregivers. Every single week, we talk about senior care, because every single week, every single day, every single hour, someone needs senior care for an aging loved one. We can save you $10,000 on HomeWatch Jill. What makes HomeWatch caregivers worth considering if you are a franchise investor?

Speaker 2:

So obviously, aging population doesn't go away. We're all getting older. That doesn't stop. 89% of seniors want to stay at home. We just came back from a senior facility and when you look at that you think, absolutely, if I can stay home, I want to stay home. And I mean again, they have like continuous care for patients, so it can be for, you know, older people. It can also be if you're injured and you need some, you know, assistance at home. So it's kind of like you have a wide range of people that you can service too. So any kind of part of the health care system is could potentially be your client yep.

Speaker 1:

Well, I mean, look at it like this if you have someone that has dementia, they can't be alone. No, they can't not at all. No, uh, so we do a lot of senior care work. I'd say we're every single week we're helping someone buy one of these franchises. Um, the cool thing about senior care is it's about a 20 client business makes a million dollar business. People ask how's that possible? Well, the average client spends about a thousand dollars a week. Um, over the course.

Speaker 1:

If you have a senior care agency that averages 20 clients over the course of 52 weeks, it's a million dollars. Uh, home watch says that their average franchisee gross revenue is two million. I mean that's usually. These are um, about a million four. So that's an interesting number that theirs is a little bit higher. But I, you know the average home care does about a million million. For the special ones do five, ten. I worked on one that did 20.

Speaker 1:

Um, they're great businesses, they're awesome businesses. They're not absentee, you want to run it full-time and they are selling out across the country. Pretty soon all these franchises are going to be gone, every single brand. Like we're helping a client right now in texas and like we, it was a hard, hard hard search, we finally have found them a good fit, but it it takes some work, um. But here's why total investments 154 000 back out the franchise fee 100 000.

Speaker 1:

Uh. So let's just do our simple math again. Home watch says that their average location does two million bucks the net on its uh, once it's mature, probably close to 20%. $400,000 net on a business you spent $150,000 on, which, by the way, you could get an SBA loan for a senior care business all day long. So again, let's look at these businesses. Senior care always a great one to invest in. If you want to save 10 grand on HomeWatch or tons of other senior care franchises, text us 305-710-0050. If you're out there and you're 50 plus and you're scared about retirement, you've got to make a smart business investment. Senior care is a good option for you. It's a think about it like this If you could build a senior care franchise to $5 million gross over the next 10 years and it's netting a million dollars, and you could turn around and sell that business for $3 million in 10 years, that's your retirement and that's with $150,000 investment.

Speaker 2:

Yeah, not bad.

Speaker 1:

Uh all right, Jill, let's talk about um. Next up on the list, voto Restoration sold. We talked about this quite a bit on the last podcast. Great restoration franchise, um that one painter, great print painting franchise, where the average franchisee does a million, three top location does 5 million, average jobs five grand. Um, jill pinks, we own pinks. Why did we buy pinks?

Speaker 2:

First of all, we love the brand. We love um. It's a catchy brand. Um. It's different. It really stands out among the other ones. Um two we love the support from Rezzy. Um so they're backed by Rezzy, which is like again, when you're looking at buying a franchise you want that support, you want the backend support, you know that they have it. And then three, I mean the idea of a home services for us was like a no brainer.

Speaker 1:

We knew we wanted home services. It just took us like five years to agree on one.

Speaker 2:

Right, and then it did. But when you look at it, Pink says window cleaning, pressure washing, that's something that I think is needed. It's recurring revenue. It's something you can get people on a subscription model. There's, you know, maintenance involved with that. So it's not a one-time thing, which I love, and I mean I keep telling everyone. Everyone has windows. They may not all want their windows washed, but everyone could be your client. To be honest, when you're looking at any of these other ones, it's you know, if it's a garage one, that I have a garage that needs to be worked on, you know?

Speaker 1:

I mean there's so many things actually. Resi is a cool garage garage.

Speaker 2:

They do the floors, the doors like it's let's just say you've already redone your garage, you don't need garage up right, and I love that, but you have windows still no matter what, so I do love that um, just like we're always all getting older anyway, that's.

Speaker 2:

I mean, we could go on and on about pinks. If you watch our other podcasts, you'll hear more. But, um, for us it was really a no-brainer, and and we've gotten the question year after year why don't you guys own a franchise? Said something. We finally found one that we both agreed on that we felt like was in the right industry with the right support on the right investment and great location, great territory we were able to get. So it all just lined up.

Speaker 1:

Well, again, I mean, do the do the math? Look at the franchises that we've been involved in senior care window washing boring, boring, boring. That's the, that's just the we get tempted by some of the flashy ones every once in a while.

Speaker 2:

But again we go back to the numbers and we go back to what really will make a big difference and what will give us the biggest bang for our buck, and what can we manage as someone that want to be semi-absentee to absentee?

Speaker 1:

Look, it may be right for Drew Brees to buy Pickler. Right? It's sexy, Everybody's into pickleball. Drew Brees can drop $700,000 on a location and make you know a hundred grand a year on a franchise for him. That's, that's good return on his cash. You're not Drew Brees. And if you are Drew Brees, call us, because we'd love to talk to you about your next investment.

Speaker 1:

Um, but boring is better, especially for your first business. Build a solid foundation, um, so pinks does that. Pinks has all the support. It's got nice high um net margins. If you want to learn what it's like to own a pinks, uh, go to. We bought a franchisecom and listen to that podcast. Um, I expect you're going to continue to see people buy pinks in that one painter and boda restoration for that matter all year long. Um, we can save you 10 grand on pinks. Contact us first, 305-710-0050. Last on the list Jill, another great brand. One Hour Heating and Air Conditioning. We just spent seven grand to replace an air conditioner.

Speaker 2:

So when you need them, you need them.

Speaker 1:

The top One Hour Heating and Air Conditioning franchise owner does $22 million a year.

Speaker 2:

I believe it. Why didn't we buy One Hour Heating and Air Conditioning?

Speaker 1:

The average gross for the top because it's sold out in Florida. The average gross for the top 25% of their owners is $9 million. Wow, I mean, come on, I mean so okay. So to get into one hour air conditioning $43,000, franchise fee, royalty of 6%, $270,000 total investment. I think it's a pretty wise investment. We can save you $10,000 on a one hour heating and air conditioning. But you guys listening to this podcast boring service businesses. This is where the market is today, but this is why you listen and watch our podcast, because if we start to see retail prices come down, if there's the the, the next thing that comes along. Let's talk about one more thing, jill. For years people called us about crumble, and I love to eat crumble.

Speaker 1:

In fact, we had it last night we had it last night, yeah, but look what's happening now. They're doing cereal, they're making cake.

Speaker 2:

I mean, people are trying to sell their locations, people are trying to sell their locations.

Speaker 1:

When the founder originally started crumble, he did it on a couple hundred thousand bucks, right, and it's a great cookie and it's a great brand. But now franchise owners are spending in excess of a million dollars. Good luck getting an SDA on a Crumble. They're very expensive. They don't do revenue wise what they used to do. I'm old enough to tell you that I remember being a kid and walking in the malls and smelling Mrs Fields and having it and thinking it was the greatest thing on earth. Where do you find Mrs Fields now?

Speaker 2:

I don't know, can you?

Speaker 1:

Freezer Freezer, section of.

Speaker 2:

Walmart. They're not the same. No, no, it's not the same.

Speaker 1:

Cookies, fancy cookies, cakes, stuff like that. That's not a wise investment. I understand why it attracts you, but that's not what you have a business, have it, make you millions of dollars and go have fun and go live out your passions in your life.

Speaker 2:

Maybe do all that and then you can buy a crumble for fun. Sure, Don't make it what you're dependent on. Make a lot of money with your other franchises and then say you know what Still really want to crumble. Then go buy it.

Speaker 1:

You know what I like.

Speaker 2:

I like being in maui, being able to stay for extra long and running my business from a smartphone right semi-absentee so buy some of these other service based home services, where you can, you know, run them without a retail location with one employee, make a bunch of money, and then you can look at buying those other ones if those are in your heart and you're dreaming yeah, and just remember this, you guys working with a franchise consultant goes well beyond finding perfect franchise match.

Speaker 1:

There's things you need to know on territory. We have territory mapping in-house. We can make sure you're getting a great territory. There's things you need to know about having patience over the first year or two as the business grows. When we work with clients as franchise consultants, we teach you what it's like to be a successful entrepreneur, not just the perfect franchise match. So, shameless plug put aside, we're glad to be back with you on another episode of the Inside Scoop podcast and for this week, I'm Jack, I'm Jill and we'll talk to you next time. Bye.

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