Recorded Content - Helping B2B marketers use a podcast for content marketing
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.
Recorded Content - Helping B2B marketers use a podcast for content marketing
Building a successful branded podcast: Conversations and growth with Philip Kushmaro
In this episode of Recorded Content, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining interview techniques, the evolution of their respective shows, and the value of learning from experience. Philip shares his thoughts on creating engaging, informative conversations that resonate with listeners.
The discussion explores the art of asking questions and how to guide a conversation based on curiosity. Philip details his interview approach, focusing on the guest's content, and playing devil's advocate to elicit deeper insights. He also emphasizes building a solid foundation by providing guests with softball questions before tackling more challenging topics.
Lastly, they touch on the importance of setting goals and aspirations for their podcasts, such as securing well-known guests and refining their techniques over time. Philip's ultimate goal is to get thought leader Simon Sinek on his show, and he shares how he's working to build the clout necessary to make that happen. This episode is a must-listen for anyone interested in podcasting and making a lasting impact on their audience.