Recorded Content - Helping B2B marketers use a podcast for content marketing
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.
Recorded Content - Helping B2B marketers use a podcast for content marketing
Crafting Your Podcast's First Episode with Ben Decowski
In this episode of Recorded Content, host Ben Decowski, Managing Director of Podcasting at Motion, delves into the significance of a podcast's first episode. He underscores the importance of a well-established theme and design that accurately mirrors the vision for the show, creating a cohesive, consistent identity. The first episode, he suggests, is like a handshake with the audience; it’s a chance to build a connection and generate buzz.
Decowski also emphasizes the role of the host as a guide, helping listeners reach their goals. He advises hosts to choose topics that resonate with the audience's interests and concerns, and to provide value that helps listeners overcome challenges. He also warns against the pitfalls of excessive revisions, which can lead to delays and even burnout.
In conclusion, Decowski encourages hosts to view the first episode as a learning opportunity, a chance to experiment and improve. He reminds us that done is better than perfect, and that getting your voice out there is the most important step.