Recorded Content - Helping B2B marketers use a podcast for content marketing
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.
Recorded Content - Helping B2B marketers use a podcast for content marketing
Crafting Authentic Conversations in the Digital Age
In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choice and the evolution of his setup over time.
CT recounts the early days of his podcasting journey, highlighting the challenges of topic selection and the initial nervousness of hosting. He emphasizes the value of starting broad and then narrowing down to specific subjects, ensuring content remains fresh and engaging. A notable moment was CT's ambitious live episode at a trade show, showcasing his commitment to pushing boundaries and engaging with his audience.
Throughout the conversation, the duo touches on the significance of diverse perspectives in podcasting. CT's passion for capturing unique stories and expertise shines, reinforcing the idea that everyone has a valuable narrative to share.