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Very Public Affairs Pod

In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

October 05, 2022 Centre for Corporate Public Affairs
In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan
Very Public Affairs Pod
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Very Public Affairs Pod
In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan
Oct 05, 2022
Centre for Corporate Public Affairs

In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy. 

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Show Notes

In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy.