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Very Public Affairs Pod
The Centre for Corporate Public Affairs is a membership-based organisation acknowledged internationally as a thought leader by business leaders, academics and professionals working in the field of corporate public affairs in the Asia-Pacific region. Each episode examines an aspect of best practice in corporate public affairs internationally, providing insight and guidance to public affairs practitioners working in corporations, connecting public affairs practitioners with ideas and practical insights to assist, support and inspire them, and the organisations. This is the podcast show for professionals responsible for corporate reputation, stakeholder engagement, corporate communications, issues management and corporate responsibility.
Very Public Affairs Pod
Cups full of woe: what we can learn from this year’s VW and Starbucks reputation crises
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Wayne Burns
The Centre's Executive Director Wayne Burns is interviewed by Joe Bourke about two case studies in issues and crisis management: the VW emissions scandal and the Starbucks racism incident. Wayne discusses the lessons corporate affairs practitioners can learn from these cases, and about how practitioners can ensure an issue doesn't turn into a full blown crisis.