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Law Firm Marketing Club's Podcast
The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)
Law Firm Marketing Club's Podcast
Sarah Walker-Smith: "The Model CEO for a Law Firm"
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Clare Fanner
In this podcast Clare talks to Sarah Walker-Smith who is the CEO of Shakespeare Martineau, a top 50 UK law firm.
In the podcast, Sarah discusses a range of things including:
- Leadership & what we can learn from role models (those getting it right and getting it wrong);
- The legal sector and 'challenging the norm';
- Legal as part of the wider business market;
- The importance of teamwork between lawyers and non-lawyers (and let's stop using the terminology 'fee earners'!);
- How change is crucial;
- Marketing & BD - what should firms be focusing on'; and
- Much more
The title of this podcast - "The Model CEO for a Law Firm" was inspired by Sarah being called this on LinkedIn. It seems both relevant and true based on the evidence.