Business of Beverages

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This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love.

Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends.

You can directly support the work we do here: https://www.buzzsprout.com/1721337/support

For more insights follow us on Twitter or Instagram Or on LinkedIn.

Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a purely independent capacity. All studio recording is carried out at Hellfire Studio. All music is courtesy of Roundstone and ©.

Host

Will Keating

Will is an independent Capability, Content & Communication consultant specialising in the Drinks Industry, helping brewers and distillers tell their stories through their liquids, sales techniques and marketing strategies. Clients can be big or small and include Asahi, Boortmalt, Miller Coors, Skellig Six18 & Diageo.

He is also a keen interest in building capability and lectures in Brewing, Distilling, Innovation and NPD at Technological University Dublin as well as being a features writer for the Irish Whiskey Magazine. Will is also an engaging and entertaining speaker at industry events such as the Brewers Forum of Europe, Big Grill Festival, etc.

Will has experience in a huge variety of roles from Brewing to Global Marketing, in places as far apart as China, Cameroon and Chicago, he also worked extensively on global Spirits portfolios.

https://www.linkedin.com/in/serestra/