Quality during Design

Getting Information for Product Design with Fred Schenkelberg (A Chat with Cross-Functional Experts) - Part 2

Dianna Deeney Season 3 Episode 12

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Dianna Deeney interviews Fred Schenkelberg about getting information for product design, focusing on reliability engineering in new products.

This episode is part 2 of 2.

This interview is part of our series, “A Chat with Cross Functional Experts". Our focus is speaking with people that are typically part of a cross-functional team within engineering projects. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they're involved and work with product design engineering teammates.

About Fred
Fred is a Reliability Engineering and Management Consultant and founder of Accendo Reliability.  Fred’s expertise is program development, accelerated life test design & analysis, reliability statistics, risk assessment, test planning, and training. He is a graduate course lecturer with the University of Maryland, the initial Producer of the ASQ Reliability Division Webinar program, and a regular speaker at the Reliability and Maintainability Symposium (RAMS®). He also founded and maintains accendoreliability.com, a reliability engineering professional development hub. 

Fred and Dianna talk about

  • the realities of internal team dynamics and the delicate dance between innovation and issue resolution
  • advantages of initiating reliability conversations early in the design process
  • practical advice on how design teams can triage problems by applying the right tools, thus ensuring a more robust product design process

Fred's tales from the trenches offer a unique lens into the challenges and triumphs of creating products that not only work but last.

Visit the podcast blog for links to Fred's recommendations.

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About me
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. Through Deeney Enterprises, LLC and her signature program, Quality During Design, she empowers product design managers and engineers to create exceptional products.

Dianna helps teams integrate quality principles into their design process, fostering early collaboration that leads to fewer design rework loops and reduced overall costs. Her passion for education bridges the gap between design and quality through the Quality During Design platform, offering:

  • The Quality During Design Podcast: Engaging discussions on topics like FMEA, design for manu...

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