The Art of Digitalisation

S1E8: Communication expert Daniel Vaarik: Country's brand as an instrument of soft power

October 12, 2021 E-Estonia Briefing Centre Season 1 Episode 8
S1E8: Communication expert Daniel Vaarik: Country's brand as an instrument of soft power
The Art of Digitalisation
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The Art of Digitalisation
S1E8: Communication expert Daniel Vaarik: Country's brand as an instrument of soft power
Oct 12, 2021 Season 1 Episode 8
E-Estonia Briefing Centre

In our latest podcast episode, Florian Marcus talks to communication expert Daniel Vaarik. Vaarik served as the consultant for the famous Estonian e-Residency programme from its very inception. He was hired to conceptualise Estonia's messaging and namely also how we talk about e-governance. 

Show Notes

In our latest podcast episode, Florian Marcus talks to communication expert Daniel Vaarik. Vaarik served as the consultant for the famous Estonian e-Residency programme from its very inception. He was hired to conceptualise Estonia's messaging and namely also how we talk about e-governance.