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In this episode of our series Don’t Build on Borrowed Land: Smarter Content Strategies for Authors, Alyssa shares what every author should be building and owning in today’s online world. Learn why your website and email list are the true foundation of long-term growth, how a content library can continue working for you years after you hit publish, and why SEO matters more than short-term visibility on social media. If you’re tired of feeling like you’re starting over every day online, this episode will help you think differently about the content you create—and where it should live.