Episode 108: Kelsey Flannery of KaeRae Marketing: Unlocking Google: Tips for Small Business Success

Unlocking Google: Tips for Small Business Success
with Kelsey Flannery of KaeRae Marketing
https://www.kaeraemarketing.com/

In this episode of 'Rethinking Business, Success Sauce and Two Pickles,' hosts Tamara McDuff and Sid Ragona are joined by Kelsey Flannery from KaeRay Marketing. They dive deep into the world of Google, from its surprising original name to its current dominance as a search engine. Kelsey shares valuable insights on why Google is essential for small businesses, offering practical tips on setting up and optimizing a Google Business profile, SEO strategies, and the importance of understanding your audience. Additionally, Kelsey discusses her journey from ad agency work to becoming a confident business owner and educator, highlighting the importance of branding and honest marketing. She also touches on the use of AI tools like ChatGPT, emphasizing the need for personal touch in content creation. This episode is packed with actionable advice for small business owners looking to enhance their online presence and navigate the complexities of Google.

•  00:33 Introduction and Today's Topic
•  01:00 Fun Facts About Google
•  02:38 Introducing the Google Expert
•  03:54 Importance of Branding and Google
•  05:13 Google Business Tools and SEO
•  06:54 Simplifying Google for Small Businesses
•  13:30 Customer Journey and Overcoming Frustrations
•  20:32 Building Confidence and Expertise
•  24:28 The Importance of Honest Feedback
•  25:42 Mentorship and Foundational Advice
•  27:50 Balancing Client Work and Personal Growth
•  28:37 Leveraging AI for Business Efficiency
•  33:06 Understanding AI's Role in Content Creation
•  42:25 Reflecting on Personal and Professional Growth
•  48:27 Future Aspirations and Educational Goals
•  50:36 Connecting with Kelsey and Final Thoughts