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The Voice Of The Underdog
In "The Voice Of The Underdog" Podcast, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. In each episode, the hosts discuss fascinating case studies, share entertaining stories from their 25 years in advertising together, and offer engaging insights for how successful challenger brands use culture to create extraordinary brand distinction. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start listening to this podcast.
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The Voice Of The Underdog
Episode 6: Yes, Culture Matters
In the midst of the country's largest hiring challenge ever, no one has the pulse of what companies and candidates are looking for better than those in professional staffing. In this episode, Robert Half's Elizabeth Bailey tells Mike and Michael about the new role culture is playing in the hiring process, how companies should handle requests for more benefits, more money and more flexibility and how "work from home" has literally made the job market global.